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Network Power<100 people
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Startup Founder
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Marketing
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IT
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United Kingdom
Work Background
IH Marketing GroupFounder
Jan. 2023At IH Marketing Group, we specialize in offering comprehensive strategic marketing solutions for companies seeking to build powerful brands, strengthen their value proposition and generate a significant impact on their audience. With more than two decades of experience in corporate marketing in various sectors, we design and execute personalized strategies that directly impact the positioning and profitability of brands. In addition, we accompany our clients' marketing teams, providing expert guidance and ongoing support to maximize the impact of their actions. We focus on:
Market audit
Creation of marketing plans
Brand image management Digital marketing campaigns
Development of corporate social responsibility and cause marketing strategies At IH Marketing Group, we understand that each client is unique, which is why we offer solutions tailored to the specific needs of each project, helping our clients stand out in a highly competitive market.
Colgate-PalmoliveRegional Per Capita & Integrated Marketing Communications Manager
Sep. 2021 - Oct. 2024Responsible for driving the growth of per capita consumption of oral care in the Caribbean region, developing strategic plans that integrate the pillars of brand creation, commercial initiatives and collaboration/partnership with external allies.
World VisionMarketing Director
Feb. 2018 - May. 2020Lead the Marketing, Communications and Sustainability areas, direct and implement the strategic planning process, managing to increase market share, positioning and profitability indicators, Create a new business model that allowed us to diversify the offer and enter new markets, increasing the contribution of the area by 30%, lead strategic alliances and projects with partners generating an increase of more than 50% in the goal of raising corporate funds, develop B2B and B2C commercial strategies generating new sources of income, direct the launch of the e -commerce and digital strategy reaching 100% implementation. development of new markets, project management and strategic alliances with key partners, establishing valuable links with diversified audiences, market plan, business plan of the unit, development of digital platform, administration of financial objectives
Agape Group - Papa Johns, Krispy Kreme, Pinkberry, Quiznos, Palacio del Cine Senior Marketing Manager
Jan. 2017 - Dec. 2018Manage and lead the implementation of strategic and tactical marketing programs for each of the brands, lead negotiation processes with franchises, generating value proposals for the growth of the brands, establishing forecasts to drive growth.
Multimedios del CaribeMarketing Manager
Jan. 2015 - Dec. 2016Build and execute strategic plans and campaigns, develop cost-efficient marketing actions aimed at retaining and attracting customers, managing to penetrate new market niches, develop and implement 100% of the El Caribe app in alliance with the Spanish newspaper El Country, direct and supervise digital marketing actions, increasing engagement with the brand.
Grupo RamosPromotions Manager
Jan. 2013 - Dec. 2015Define the promotional strategy of the La Sirena and Súper Pola formats, redesign the Luxury Collection promotion, managing to reduce liabilities by 70% over the previous year, create and implement the Pola Wine Fest promotion that managed to increase average ticket and create alliances with new sponsors, design and implement the Your Christmas Surprise promotion, achieving the participation of more than 2mm of customers, ensure the correct execution of the promotions and compliance with the standards in the 32 stores in the country, guaranteeing the profitability of the projects and ensuring the compliance with established metrics.
Cervecería Nacional DominicanaBrand Manager
Jan. 2008 - Dec. 2011Develop and execute the Miller 64 feasibility project which, once approved, led to its launch in the DR, increasing sales by 5% above regular Miller in the first 3 months, directing the brand management processes, achieving an impact on the compliance with indicators such as positioning, market share and sales volume, coordinate offers in different channels and points of sale, manage campaigns and brand communication.
BacardiBrand Manager
Jan. 2004 - Dec. 2008Management of the vodka category (Grey Goose, Skyy, Eristoff), direct the launch process of Gray Goose in the local market, positioning it as a leader in the Super Premium segment of its category, lead the introduction, image creation and launch process. of Eristoff, managing to achieve profitability levels above expectations in its introduction process, leading negotiations with On and Off Trade clients, managing to improve margins on products and increasing placement in points of sale.
3M Marketing Coordinator
Jan. 2001 - Dec. 2004Implement market plans, monitor objectives such as: participation, product positioning and customer satisfaction through research. prepare statistical reports regarding product rotation, purchasing behavior and sales projections by segments. prepare offers, promotional activities and organize events, evaluate prices, margin analysis, review the profit and loss statement for the purpose of analyzing profitable decisions
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