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Work Background
XMCommunications Specialist
Oct. 2023Cyprus
International Centre for Migration Policy Development (ICMPD)COMMUNICATION & ENGAGEMENT EXPERT
Jun. 2021MaltaCommunication Strategy:
Develop and ensure effective communication and visibility for several ICMPD projects (MC2CM, EUROMED V, MCP MED, TRAINING INSTITUTE...) and achievements, establish and maintain a positive image of the projects for donnors and partners.
Consolidate, maintain and engage actively online with strategic partnership and project’s stakeholders
Manage the digital presence of projects by ensuring that their Social Media platforms are updated on regular basis, reinforcing key messaging for each project’s activities,
SEO Optimization and website updates Content Creation: - Advancing communication goals through clever and captivating promotional content. - Producing targeted and quality communications and visibility materials such as best practices, success stories, case studies, blog posts, brochures, posters, videos, photos, etc.) Event Organization & Coordination:
Working and implementing all visibility material for all events and liaising with adequate supplier to
ensure quality and timely delivery of communication deliverables (posters, infographic notes, videos, fiches, leaflets etc.)
On-ground support during event
Digital RealitiesHead of Digital Marketing & Communication
Jul. 2020 - Jan. 2023FranceBuild, plan, and ensure the implementation of the overall marketing and communication strategy Identify and implement (new) communication channels trends; and optimize performance based on insights
Evaluate end-to-end customer/user experience across multiple channels and customer touch points. Plan all online and offline communication campaigns, and assess against goals (ROI and KPIs) Benchmark & research competitors and provide suggestions for improvement Lead new creative growth strategies to develop to meet KPIs
Leading advertising campaigns from the idea stage through to their execution and implementation (TVCs, Web series, Email campaigns, social media and display campaigns). Develop effective, cohesive, and engaging brand messaging.
Empire Cinemas LebanonMarketing Communications Manager
Jan. 2017 - Mar. 2020LebanonDevelop and implement effective marketing and communication plans that lead all film programs to meet or exceed annual revenue goals and fulfill strategic initiatives
Develop, customize and update loyalty program
Lead the marketing team to develop and execute new concepts and business models, to position business as an innovator and leader
Setting social media content strategies, and overseeing the development, execution and engagement across multiple platforms with community manager
Generate regular sales reports against marketing plans to demonstrate return on investment against activities, key findings, learning and recommendations Branding & uplifting the overall brand and brand perception
Oversee all creative and advertising executions (digital, print, outdoor, radio) and public-facing communications (web, email, social media, direct mail, flyers, onsite posters, signage, etc.)
Leading all tactical cinematic operations for all movie premières/red carpet events organized in Lebanon and UAE
Concluded training needs analysis on the basis of customer’s surveys to improve customer service in terms of language and soft skills
Dress Code ConverseDigital Marketing Consultant
Jan. 2015 - Mar. 2017LebanonDesigned innovative campaigns’ guidelines and communication pillars for corporate social responsibility programs and electoral programs; ensuring the correct use of all the communication elements in all visibility materials and public events. Designed and implemented communication training programs to be delivered over 3 to 5 days at the
training center FORMATECH according to each topic for various project team members within the banking and telecommunication sector, NGOs dealing with syrian refugees and women’s rights, and Municipalities:
How to use all the digital channels to diffuse the right content to the appropriate audience, How to create a successful brand ambassador program within your digital community, How to advertise on social media, Understanding the fundamentals of SEO and SEM
Online brand reputation and crisis management - How to monitor brand reputation online and develop escalation protocols for managing communication crises, should they arise
Communication fundamentals when addressing challenges in customer service, building a trusting customer relationship, using communication to resolve conflict, live chat communication skills, positive/subliminal/body language methods
Social4ceDigital Marketing Strategist
Oct. 2012 - Jan. 2015LebanonProactively designed long-term communication and marketing strategies leveraging clients' digital platforms,
Led the development of financial organizations standards, policies and rules of engagement for social media
Defined key performance indicators and implement enterprise level measurement, analytics, and reporting methods to insure success
Provided training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks
Applied marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely
Established and developed client relationships within multiple levels of organizations
Built creative solutions to meet clients' needs and grow revenue profitably Projects led and handled: MEA, Formatech, SKYBAR, MYU, Stéreo Kitchen, Silkor, Patchi, INDEVCO, MEDICA, Sodetel, Vanlian, MARKA VIP, Saudi Ben Laden Group, MAUBOUSSIN, Beirut Marathon, UBAY, Beach Me, Gandour, Zaatar w Zeit, Byblos Bank, BLOM Bank, Total Liban, Sayfco, Ministry of Labor KSA, Sukleen, CITYMALL, Chili’s, Impact BBDO: Snickers, Dewars, Martini, BACARDI, Debbas, Pomi, …
Webedia ArabiaDigital Marketing & Social Media Manager
Oct. 2008 - Sep. 2012Responsible for setting the online and social media strategy development and implementation management for clients.
Working with editors to help mold the content strategy.
Closely monitoring activities in the social media sphere.
Assist brands with their Facebook, Twitter, Blog, Forums and other social channel outlet operations.
Implement and manage community recruitment strategies for growth of community elements of site as well as implementation of word of mouth marketing campaigns and results tracking.
Establishing and maintaining good working relationships with social media influencers and active bloggers.
Analyzing and sharing data along with recommendations for new marketing strategies.
Providing guidance on strategy, process, roles and responsibilities, audience understanding/listening, execution and measuring. Projects led and handled: L’Oréal Middle East, Garnier, Maybelline, Vichy, Kérastase, L’Oréal Professionel, Eurosport Arabia, Samsung - TV - Camera -Galaxy Pad, Nokia, Volkswagen, Nissan, Mango, Celebrity perfumes (COTY), Givenchy, Burberry, Quaker Arabia, Harry Winston, BVLGARI Jewelry, TGV France, STC - M3com, Orange France, Citroen France, Coca Cola, Nike 10k RUN, BBC Persia, Calvin Klein, D-square perfume, KIA – Hyundai, Al Oula TV, Abu Dhabi TV, Star Academy, Snickers Chocolate, Clarins…
Ayna CorporationDigital Marketing Coordinator
Sep. 2006 - Sep. 2008Adapted SEO & SEM solutions
Analyzing users search queries on ayna.com
Building and maintain contacts with the media.
Writing and distributing press releases. Managing the production of marketing materials, including leaflets, posters and flyers. Work involved writing and proofreading copy, and leasing with designers and printing press. Preparing Photoshoots.
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