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Work Background
WhatnotSenior Marketing Manager
Oct. 2021
Classy.orgSenior Partner Marketing Manager
May. 2020 - Oct. 2021San Diego, California, United StatesManaged Classy's partner marketing program to support customer acquisition and expansion through partnerships. Was responsible for developing and executing joint go-to-market plans for Classy's integration products including integrations with Salesforce and Facebook.
UberMarketing Manager I - US/Canada Brand Marketing
Jul. 2019 - May. 2020Greater New York City AreaScoped, developed, and implemented integrated marketing campaigns designed to build brand affinity and deepen consumer trust in the US and Canada, working closely with cross-functional stakeholders to scope out business opportunities, conduct research, brief creative/media partners, and establish robust measurement plans.
UbMarketing Program Manager - US/Canada
Jan. 2019 - Jul. 2019Greater New York City AreaManaged the end-to-end execution of strategic marketing campaigns.
UberSr Marketing Manager - Regional Marketing
Mar. 2018 - Jan. 2019Greater New York City AreaLed the execution—from strategy to deployment—of Uber’s CRM campaigns in the Northeast, working closely with our Marketing, Public Affairs, and Operations teams to ensure cross-org alignment on high visibility strategic initiatives.
UberMarketing Manager - Regional Marketing
May. 2015 - Mar. 2018Denver, New York CityDeveloped and executed local marketing campaigns, ranging from Uber’s Sundance Film Festival campaign in 2017 to earned media opportunities like on-demand stunts and celebrity driver activations. Managed the strategy and execution of Uber’s Regional Marketing team’s CRM campaigns, ranging from lifecycle experimentation to brand initiatives.
Baptie & CompanyIBM Community Manager
Jun. 2013 - Mar. 2015Greater Denver AreaDeveloped the content strategy for the IBM Tivoli User Community and the IBM Storage Community, working closely with IBM’s key customers and business partners to generate content for the community hosted webcasts, white papers, and blogs.
Love GrownMarketing Intern
Jan. 2011 - Mar. 2012Denver, ColoradoLed the company’s influencer marketing campaign, and focused mainly around creating relationships with influential social media influencers (website editors, healthy living bloggers, etc). Implemented the LOVE Blogger Program, which supported the company's goal to make the Love Grown Foods brand a name recognized by all healthy living bloggers across the country as we expanded into Kroger grocery stores nationwide.
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