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Work Background
Aurinia Pharmaceuticals Inc.Senior Manager, Marketing Operations
Oct. 2022
TG Therapeutics, Inc.Senior Manager, Marketing Operations
Jan. 2022 - Oct. 2022As part of the Marketing Operations team, support TG’s commercialization efforts in preparation for drug approval and commercial launch in the company’s Neurology franchise:
▪ Serve as lead coordinator, point of contact, and system administrator in Veeva PromoMats for all Medical, Legal, and Regulatory (MLR) reviews, providing support and direction across functional teams including Marketing, Market Access, Patient Support, Commercial Training, and Medical Affairs
▪ Partner with Project Champions to manage the MLR review calendar as well as prioritization of upcoming reviews, and manage scheduling for expedited and escalated reviews per TG’s MLR SOP
▪ Ensure all projects have been submitted to PromoMats with appropriate metadata and references have been properly uploaded and tagged/linked to content
▪ Schedule, prepare agendas for, and lead weekly live MLR review discussions with reviewers, Project Champions, and agency partners. Capture clear comments from discussions to provide direction on updates needed
▪ Developed a reference guide and led training workshops for Project Champions and agencies, providing direction on using Veeva PromoMats for the MLR submission and review routing process
▪ Partner with TG’s Regulatory Advertising Promotion team to create a prioritization list and calendar for OPDP Pre-Clearance and 2253 reviews
▪ Configure PromoMats dashboards to measure metrics and KPIs, build custom reports, and manage document lifecycles
▪ Assist the Executive Director, Marketing with Launch Readiness Project Management planning and efforts by managing and scheduling regular touchpoints with cross-functional workstream leads to assess team progress toward milestones and communicate team interdependencies
OrtleyBio, a subsidiary of PPM Advisory GroupDirector Of Operations
Jan. 2021 - Dec. 2021
OrtleyBio, a subsidiary of PPM Advisory GroupManager, Project Management
Jan. 2019 - Dec. 2021Partnered with TG Therapeutics, an emerging pharmaceutical client, in a consulting relationship with the Marketing Operations team:
▪ Served as main POC in the development and implementation of Veeva PromoMats for TG’s MLR review process. Worked collaboratively with the Head of US Regulatory Affairs to develop the company’s MLR process and outline within an SOP
▪ Developed a training guide for Project Champions and agency partners for job and reference creation and tagging/linking within the Veeva PromoMats system
▪ Led MLR meetings, facilitating review conversations and clarifying reviewer comments within documents. Routed materials appropriately within the PromoMats system, and monitored approval statuses and deadlines
▪ Partnered with TG’s Regulatory Ad Promo team to assist in the submission of branded materials to the FDA OPDP for Pre-Clearance and 2253 reviews by organizing and QC of files and collaborating with agency partners to ensure proper file uploads
▪ Developed timeline templates and collaborated with workstream leads as Launch Project Manager to capture launch readiness timelines and milestones for the purpose of cross-functional communication across all Commercialization teams (Marketing, Market Access, Patient Support, Sales Operations, Training, Medical Affairs) Agency project management and client services:
▪ Timeline and deliverable management for OrtleyBio’s internal team of medical writers, editors, and designers to facilitate the development of projects ranging from training modules and speaker presentations to disease education brochures and video production, focusing on emerging therapies in hematology, oncology, and neurology
▪ Scheduled and led status meetings with appropriate stakeholders, both internally on an agency level and externally with client teams
▪ Submitted agency materials to Veeva PromoMats for MLR and FDA OPDP Pre-Clearance and 2253 reviews. Tracked review comments and outcomes for feedback incorporation and approval
Circa HealthcareProject Manager
Jan. 2018 - Dec. 2019Malvern, PA▪ Organized and oversaw development of creative deliverables for clients in the veterinary industry, including both direct-to-consumer and industry communications
▪ Managed agency resources and personnel throughout all stages of project lifecycles
▪ Developed and managed project timelines and budgets. Liaised with outside vendors for digital, print, and tradeshow booth production
ArticulateScienceSenior Account Executive
Jan. 2016 - Dec. 2018Hamilton, NJ▪ Facilitated the development of promotional and educational materials for multiple pharmaceutical clients,
focused in the areas of oncology, hematology, and rheumatology. Projects included digital sales aids, training modules, interactive portals, video production, slide decks, and conference booth displays, as well as advisory board and other event coordination and KOL management
▪ Prepared and submitted content for client MLR and FDA reviews using Aprimo Teradata and Veeva PromoMats software; tracked review cycles and comments, and communicated feedback internally for incorporation
▪ Developed and managed project scopes of work, budgets and timelines and managed agency resources
▪ Led internal and external (client) status meetings
MRM//McCannProject Manager
Jan. 2015 - Dec. 2015Princeton, NJ▪ Managed timelines for team deliverables, developed and tracked budgets, allocated agency resources, and led project status meetings
inVentiv Digital + InnovationDigital Project Manager
Jan. 2013 - Dec. 2015Newtown, PA▪ Led collaboration of UX, creative, and web development teams to build consumer and HCP-facing
promotional websites, banner ads, and email marketing campaigns for multiple pharmaceutical
companies and over-the-counter healthcare product brand families
▪ Served as the main point of contact for clients and agency partners and led regular internal and external status meetings
▪ Social media content development, analytics tracking, and reporting
▪ Created scope of work estimates and managed budgets and agency resources
▪ Prepared and submitted materials for MLR and FDA reviews using Veeva PromoMats; tracked and communicated feedback internally for incorporation
Mint AdvertisingAccount Coordinator
Jan. 2011 - Dec. 2013Clinton, NJ▪ Built and maintained relationships with various clients to facilitate execution of print and digital deliverables
▪ Created content for and managed client and agency social media pages
▪ Developed scope of work estimates and participated in creative brainstorming sessions
▪ Led internal and external status meetings and managed budgets, timelines, and agency resources
▪ Compiled analysis reports summarizing campaign performance
NBC UniversalIntern, MSNBC On-Air Promotions
Jan. 2011 - Dec. 2011New York, NYGathered video content for advertisements promoting the network’s programming. Contributed to marketing strategy meetings for the network’s “Lean Forward” campaign. Event planning and talent travel coordination.
Wenner MediaPublic Relations Intern
Jan. 2010 - Dec. 2010New York, NYCompiled press releases for issues of Rolling Stone, Men’s Journal, and Us Weekly. Compiled media tracking reports and press clippings using CisionPoint PR software and online media research. Assisted in exclusive media event planning and talent travel coordination.
Nylon MagazineAdvertising Sales Intern
Jan. 2010 - Dec. 2010New York, NYClient correspondence and market research responsibilities, including cold calling prospects and arranging sales meetings. Compiled and designed the 2010 Marketing Event Overview Guide, a tool used to pitch sponsorship opportunities. Assembled media kits and informational mailings. Organized and maintained databases containing requests for proposals, insertion orders, and mailing lists.
Laird + PartnersAccount Management Intern
Jan. 2010 - Dec. 2010New York, NYWorked with Client Services team on accounts including Gap, Donna Karan, and Sally Hansen brands. Contributed to weekly status meetings and brainstorm sessions with clients and Account Managers. Aided in the step-by-step development of print advertisement campaigns. Quality assurance process and market research.
WVOF 88.5 FMPromotions Director
Jan. 2008 - Dec. 2011Fairfield, CTCreated print and audio advertisements to encourage listenership on and off-campus. Event planning and promotion. Created content for and managed social media pages. Maintained relationships with New York City area concert venues and local businesses for promotional partnerships.
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