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Work Background
Ark Behavioral HealthMarketing Operations Manager
Jan. 2020 - Dec. 2021Los Angeles, California, United States• Responsible for increasing company census by setting digital marketing initiatives such as; website development, content creation, back-linking, and outreach, as well as internal link building.
• Developed SEO strategies based on competitor research and industry analysis.
• Built a newly branded website for a detox/residential facility and achieved over 2,000 new daily users within the first 6 months and 10 organic admits per month after 8 months.
• Built from scratch or optimize existing web assets (totaling 8) including their website structures, metrics, and lead funnels based on user interactions and Google data.
• Coordinated marketing initiatives with the company's business development team in order to enhance their efforts on the ground and broadcast events.
• Contributed to the company's monthly KPI reporting with marketing department data and by attending meetings in person to talk projections. • Created initiatives that boosted organic local presence for our varied business locations through GMB and other sources.
• Helped optimize internal Salesforce CRM structure to align with company needs and growth.
Digital Footprint LAFounder & Chief Marketing Strategist
Jul. 2017Pasadena, California, United States• Set digital marketing initiatives for clients, such as; website design & development, branding, outreach, content creation, PPC, and internal link building.
• Develop SEO strategies based on the client's competitor and industry research.
• Create marketing strategies to increase conversions and bring in higher intent leads to our clients. • Provide input on client website structure, metrics, and call-to-actions based on user interactions.
• Develop and Manage affiliate relationships to bring our clients more traffic.
• Procure tools and created integrations that help with research, branding, and outreach to better provide insights on our customers' users. • Create initiatives that boost organic local presence for our clients' varied business locations.
• Help implement a new Salesforce CRM design to align with our customers' business needs.
• Provide training for client's call center in order to achieve the best possible return on marketing investments.
Education Management Systems, EMSRisk Manager
Jan. 2016 - Dec. 2017Greater Los Angeles Area• Analyze Risk tailored to company operations and insuring against perils across an entire organization of 40 entities including For Profit and Not For Profit ventures in California and seven other states. • Work in conjunction with Directors and management leads in reviewing and rewriting Policies & Procedures on all levels in order to help mitigate any future exposures.
• Work with the COO, CFO, and CEO to review all anticipated ventures and provide cost estimates and Risk Analysis.
• Monitor and provide assistance and insight to legal counsel for current litigated claims.
• Assist CPO in conducting training to HR and all staff on Work Comp initiatives, sexual harassment, employment practices, safety and best practices in general.
• Conduct site inspections on prospective and renewal properties with detailed reports to help optimize negotiations in contracts and leases, and help develop appropriate insurance language when necessary.
• Manage relationships with insurance brokers on a day-to-day basis, from producers to loss control consultants and take the lead in the review and selection process of insurance brokers as necessary.
AccentureManagement Consultant
Jan. 2015 - Dec. 2016Greater Los Angeles Area• Design, implement and deploy packaged software solutions developed to accommodate unique financial & insurance industry business services, management processes, regulatory requirements and other unique business needs.
• Manage projects that deliver front end insight to cost structures and budget planning while aligning clients’ resource allocations with strategic goals. • Developed specialized expertise - strategic, industry, functional, technical - in a diverse project environment.
• Assist in the formulation and implementation of actionable strategies that drive growth and productivity through enterprise-wide transformations with a focus on strategic cost reduction, operating and delivery model strategy and global business services.
• Focus on digital transformation strategies to help streamline business processes and enable new business and operating models.
• Challenge historic perspectives and resource allocations to better align resources with mission critical objectives, reduce unproductive complexity, increase investment in strategic imperatives while eliminating non-value added costs and rationalize proposed budgets and resources.
• Connecting insurer, data-driven insurance and ecosystems development for digitally driven innovations.
Elkins Jones Insurance Agency IncAssistant VP - Risk Consultant
Jan. 2014 - Dec. 2015Greater Los Angeles Area• Conducting thorough reviews in diverse business operations with the goal of supplying complete coverage against insurable perils, while offering claims consulting services. • Working with business owners or other key members of the business management team to strategically build a risk management program suited for their company to provide the best combination of coverage and price.
• Supervising a team of claims and account managers to ensure smooth transactions between clients and insurers.
Farmers Insurance GroupSr. Work Comp Examiner
Jan. 2010 - Dec. 2014Westlake Village, California• Develop strategy and negotiate claims to a timely conclusion, properly applying company and department policies and procedures.
• Evaluate liability and damages; identify subrogation/salvage opportunities or suspicious claims.
• Successfully complete relevant company sponsored continuing education as recommended by Claims Department Management.
• Maintain constant contact with underwriting department to confirm coverage and premium analysis based on business model.
• Successfully negotiate the settlement and disposition of serious claims; interpret claims related documentation.
• Utilize critical thinking and solid judgment to solve problems, make decisions and resolve complex issues inherent in handling
losses, as well as plan and organize activities throughout the claims management process.
The Builder's TouchOperations Manager
Jan. 2006 - Dec. 2010Los Angeles, California• Develop strong interpersonal relationships with clients – both domestic and international.
• Coach and develop team of 20+ employees to meet or exceed company expectations on a daily basis, administer weekly, monthly, and annual performance reviews.
• Evaluate and redesign all flows of operation to optimize performance and improve product quality.
• Manage Operational relationships with vendors, fulfillment support teams and internal retail business partners.
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