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Work Background
UnumAssociate Vice President, Digital Product Marketing & Adoption
Sep. 2021 - Aug. 2024Atlanta, Georgia, United States• Spearheaded enterprise-wide digital adoption and go-to-market strategies, reducing operating costs and driving revenue growth exponentially, through strategic collaboration with IT, Product, and business stakeholders and executives. • Engineered tailored digital product marketing plans resulting in a 36.9% increase in digital payments, a 33% rise in e-claims filings, and a 23% reduction in service requests. • Directed both B2B and B2C omnichannel campaigns that increased engagement, utilizing data-driven insights and innovative digital marketing strategies to exceed corporate goals.
Anthem, Inc.Sr. Director, Consumer & Specialty Business Division, Member Engagement - Virtual Care
Jan. 2021 - Aug. 2021Atlanta, Georgia, United States• Spearheaded both B2B and B2C digital marketing initiatives, achieving a 70% increase in mobile app adoption and a 50x surge in virtual care utilization, by leveraging targeted digital strategies and analytics. • Secured $9M in funding for a groundbreaking marketing campaign, elevating customer engagement and revenue growth through strategic use of targeted paid media. • Optimized marketing fund allocation, reducing waste by $1.8M through a strategic optimization workgroup focused on reducing registration barriers, enhancing overall marketing efficiency.
Anthem, Inc.Sr. Director, Exponential Technologies - Product & Digital Marketing
Jan. 2020 - Jan. 2021Atlanta, Georgia• Led product marketing strategy and execution for Sydney Care, a digital-first care experience with AI-driven symptom check assessment.
• Integrated virtual care services and COVID-19 enhancements, resulting in Sydney Care being ranked the No.1 app in the Apple App Store Health Care category.
AccentureDirector, Campaign Management & Digital Marketing
Jun. 2019 - Jan. 2020Atlanta, Georgia• Led a team of 26 campaign managers and digital marketers in developing, launching, and optimizing global, data-driven marketing campaigns for Accenture's five businesses.
• Defined and implemented new workflow, functional integration, and systems to support seamless campaign performance.
• Achieved a 20% increase in campaign engagement and a 15% improvement in ROI through strategic campaign management.
AccentureDirector, Digital Marketing, Accenture Strategy
May. 2015 - May. 2019Atlanta, Georgia• Orchestrated a digital content marketing ‘engine’ to boost brand perception and thought leadership for Accenture Strategy.
• Implemented a multimillion-dollar omnichannel strategy resulting in a 7x YoY increase in online engagement with C-Suite executives.
• Led the 'Meet our Leaders' initiative, increasing colleague brand ambassadorship by 17x through exposure to Managing Director content authors.
McKesson Health ITExecutive Director, Digital Marketing
Nov. 2012 - May. 2015Alpharetta, Georgia• Drove CRM strategy evolution and marketing automation operations to increase qualified leads.
• Managed team execution of awareness and lead generation campaigns.
• Led SEO efforts resulting in a 29% increase in organic search traffic to McKesson.com.
• Created an award-winning online destination for the CommonWell Health Alliance initiative.
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