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Work Background
Natus Medical IncorporatedGlobal Marketing Communications Manager
Sep. 2023 - Sep. 2024Copenhagen, Capital Region, DenmarkLed the Global Marketing and Communications team. I worked to design, implement, and manage a range of online and offline communication strategies. My responsibilities encompassed internal communications, event management, funnel management, lead generation, product launches, and overseeing direct-market marketing initiatives. Additionally, I oversaw Public Relations and secured a 2024 Innovation Award. I aimed to foster a unified internal culture while strengthening external brand recognition and digital strategy across all channels.
Healthcare2UHead of Marketing and Communications
Jan. 2022 - Sep. 2023Copenhagen, Capital Region, DenmarkHealthcare2U is a healthcare organization based in Austin, TX. I was the first marketing hire and developed the Marketing and Communications Department into a fully integrated team. I held the titles: Marketing Manager, Director of Marketing & Communications, and Head of Marketing & Communications. As marketing lead, I was responsible for the annual budget for the Sales and Marketing Departments and planned all strategic campaigns, both digital and print. Additionally, I oversaw the corporate rebranding of all assets, including advertisements, collateral, and digital campaigns. As the team grew, our strategy evolved into a multi-channel approach for each audience, utilizing qualified email campaigns, digital and print advertising, published articles, video content, optimized landing pages, thought leadership pieces, public relations, product webinars, case studies, product data sheets, and legal compliance. We launched a new CRM, refined buyer personas through targeted content, focused on retention marketing, optimized SEO, and achieved placement through earned media and public relations initiatives. By 2023, our marketing resources comprised four full-time employees, three consultants, product partners, and various vendor relationships. In my tenure, Healthcare2U was awarded: 2021 Inc. 5000
2023 Inc. Regionals 2023 Inc. 5000 BenefitsPro Luminary
Healthcare2UDirector of Marketing and Communications
Jan. 2020 - Dec. 2022Austin, Texas Metropolitan Area
Healthcare2UMarketing and Communications Manager
Jan. 2017 - Dec. 2020Austin, Texas, United States
SmithCo InvestmentsMarketing Manager and Executive Assistant
Jan. 2016 - Dec. 2017Austin, Texas, United StatesMarketing Manager for an entrepreneurial office behind multiple businesses. In addition, I assisted the CEO as an Executive Assistant by managing quarterly board meetings, estate maintenance, tenants at rental properties, and the CEO’s daily schedule.
Association of Certified Fraud Examiners (ACFE)Marketing Communications Coordinator
Jan. 2014 - Dec. 2016Austin, Texas AreaManaged projects between the Communications, Events, Sales, and Research departments. Managed all tradeshow events and bookstore pop-ups. Supported Product Marketing Manager by maintaining ACFE bookstore inventory. Managed bi-monthly newsletter to 70,000+ subscribers.
Association of Certified Fraud Examiners (ACFE)Administrative Assistant
Jan. 2012 - Dec. 2014Austin, Texas AreaFront desk administrator within the executive suite. I managed the Higher Education Partnership and assisted with the coordination and applications for ACFE's Scholarship Program. Produced all campaigns related to Partnership, including a digital monthly newsletter.
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