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Work Background
Self-employedFreelance Consultant- Creative Advisory | Studio Support Services in Andalusia | B2B
Sep. 2024Costa del Sol, Andalusië, Spanje / Loosdrecht Noord-Holland, Nederland Studio Support Services [Freelance & Advisory ] As a complement to my creative leadership work, I offer flexible on-site support for interior design studios, lifestyle brands, and event professionals executing high-end projects in Andalusia, Spain. Acting as an extension of your team, I oversee styling, installations, and brand representation—delivering projects with discretion, precision, and brand integrity. This service runs in parallel with my work in creative direction and is designed for short-term, high-level project support. 📍 Based in the Netherlands & Andalusia, Spain | Available for global collaborations. With extensive experience in creative direction, event curation, and design execution, I offer seamless, high-level support for projects requiring expert coordination and a refined aesthetic approach. Whether preparing spaces, overseeing installations, or managing local logistics, I ensure every detail aligns with your brand’s vision while saving valuable time and resources. How I Can Add Value: ✔ On-site coordination & styling tailored to your project needs.
✔ Local expertise to streamline logistics and enhance efficiency.
✔ Brand representation that upholds luxury standards.
✔ Flexible support across interiors, events, and hospitality projects. By acting as your trusted local presence, I help elevate your projects while ensuring a seamless, high-quality execution. Let’s connect to discuss how I can support your upcoming projects in Andalusia and beyond.
Halo Creative & Design Ltd.Creative Director / Global Head Of Style
Dec. 2019 - Jun. 2023Hong Kong | London | AmsterdamRetail Design | Exhibition Design | Hospitality Design | Concept Development | Multi-Sensory Experiences In my role as Head of Style and Creative Director at Halo Creative & Design Ltd., I managed the visual identity for wholesale brands such as Halo Established 1976 and Halo Touch, as well as retail brands including Timothy Oulton, Noble Souls, Bleu Nature, and Michael Yeung. I specialized in designing retail, exhibition, and hospitality environments that engage all five senses and leave a lasting impact. My role encompassed every stage, from concept development to execution. I created spaces that reflected each brand’s essence, ensuring visual consistency and emotional resonance. Each detail was selected to enhance customer engagement and brand loyalty, making the design both impactful and functional. My multidisciplinary approach included sourcing sustainable materials, integrating photography and video, and aligning aesthetic choices with strategic brand goals. For me, design went beyond aesthetics; it was about crafting experiences that connect emotionally. I paid attention to sensory details to create memorable experiences that support brand strategy. Through creative direction, I led teams to achieve cohesive design solutions, optimizing the customer journey within each space. This approach strengthened brand loyalty and created environments that truly resonate. Focused on strategic creativity, I built spaces that inspire and connect. My work delivered commercially effective results, combining creative vision with business insight to drive brand success. Skills: Brand Design · Art Direction · Storytelling · Retail & Event Design
Halo Creative & Design Ltd.Global Style Manager
Jul. 2018 - Dec. 2019London, Greater London, Verenigd KoninkrijkIn my role as Global Style Manager, I bring the brand’s identity to life by crafting in-store environments that captivate and engage customers. Working closely with merchandise and marketing teams, I ensure that brand guidelines are upheld and the brand DNA is consistently maintained. At the same time, I adapt visuals to suit local markets, ensuring the brand’s core essence remains intact.I provide brand stewardship, ensuring visual standards are consistent across all stores and partner locations. I support in-store teams with visual strategies that drive sales and enhance the customer experience. Working closely with hospitality and retail teams, I ensure the entire customer journey reflects consistent brand behaviours and language. I develop training programs for visual teams to deliver cohesive, high-quality in-store experiences. Through collaboration, I translate marketing campaigns into in-store visuals and lead visual strategies for new store rollouts, ensuring every launch aligns with the brand’s values and regional trends. Core Competencies: • Delivering brand stewardship to maintain visual consistency • Collaborating with merchandise and marketing to align visuals with local needs • Supporting in-store teams with visual strategies that engage customers • Leading visual rollouts for new store openings globally • Translating marketing campaigns into effective visual merchandising • Ensuring consistent brand behaviours across retail and hospitality • Training visual teams to maintain high standards I focus on creating visually compelling environments that support sales and provide a seamless customer experience. By maintaining brand integrity and fostering collaboration, I ensure each store reflects the brand’s values and drives business success.
Halo Creative & Design Ltd.Global Head Creative Visual Merchandising
Sep. 2013 - Jul. 2018Hong Kong AmsterdamGlobal Head Visual Merchandising | Team Leadership | Campaign Execution | Brand Guidelines As a Global Head Visual Merchandising, I led and managed a team of Visual Merchandisers across multiple regions. My role focused on developing and executing visual campaigns that aligned with the brand’s identity, while ensuring consistency across all retail locations. I created and maintained brand guidelines for retail spaces and photography, ensuring the brand’s DNA was reflected in every detail. I collaborated with regional teams to adapt campaigns to local markets while maintaining a cohesive global message. I also oversaw the sourcing of items for hospitality projects and ensured that all elements, from displays to events, were aligned with the brand’s core values. This included developing themes for brand events that reflected and enhanced the brand’s identity. Key Responsibilities: • Led and managed regional VM teams
• Developed and executed visual campaigns across regions
• Created and enforced brand guidelines for retail and photography
• Sourced items for hospitality projects
• Designed event themes aligned with the brand DNA I focused on ensuring that every aspect of visual merchandising—from retail displays to events—supported the brand’s strategy and strengthened customer engagement. Skills: Brand Design · Visual Merchandising · Creative Skills · Retail Design · Photography and Video · Set Design · Hospitality Design · Event Design and Production
Timothy OultonFlagshipstore Manager
Jun. 2012 - Aug. 2013Amsterdam , The NetherlandsBenelux Agent / Sales Manager | Timothy Oulton Luxury Retail Sales | Business Development | Brand Guardian • Played a key role in the commercial transition from wholesale to retail for Timothy Oulton’s first European flagship store, developing and executing sales strategies to drive market expansion and revenue growth. • Responsible for acquisition, key account management, and revenue performance, advising premium clientele on high-end interior design, retail experience, and brand storytelling. • Negotiated and closed high-value sales with key accounts, developers, architects, and luxury design professionals, ensuring seamless integration of Timothy Oulton’s collections into bespoke interiors. • Developed and led private shopping events, brand activations, and store launches to enhance customer engagement and build a loyal client base. • Managed pricing, sales forecasting, and product positioning, optimizing profitability while maintaining brand exclusivity. • Acted as the brand guardian, ensuring strict adherence to brand guidelines, visual merchandising standards, and customer experience protocols, making the store a true extension of the Timothy Oulton identity. • Oversaw the visual storytelling and in-store experience, aligning product displays, customer journey, and overall atmosphere with the brand’s DNA. • Represented Timothy Oulton at international trade shows and networking events, positioning the brand for continued growth and identifying new business opportunities.
Flamant NetherlandsProject Manager
Jan. 2011 - Jun. 2012Laren ( NH ) The NetherlandsAt Flamant, I was responsible for both residential and hospitality design, crafting interiors that embodied the brand’s timeless and refined aesthetic while delivering a fully immersive sensory experience. Retail environments, for me, were not just points of sale but carefully curated spaces where atmosphere, storytelling, and hospitality played a central role. I ensured that all retail spaces were meticulously designed to reflect the brand identity, creating environments that inspired and engaged customers on an emotional level. To enhance this experience, I developed bespoke color and lighting schemes and incorporated premium, natural materials such as Belgian linen, renowned for its understated luxury and tactile elegance. Just as scent has the power to evoke memory and emotion, texture and material selection played a key role in shaping the overall ambiance and deepening brand engagement. In the Netherlands, I worked on exclusive projects in ’t Gooi, Laren, and The Hague/Wassenaar, providing tailored solutions for a discerning, high-end clientele. This required a deep understanding of customer expectations and the ability to translate a luxury brand’s identity into a highly personal and memorable experience. Regular visits to Flamant’s headquarters and flagship showroom in Geraardsbergen, Belgium, allowed me to collaborate closely with the Flamant family and their creative team. These experiences enriched my understanding of brand strategy, retail activations, and the art of crafting distinctive brand experiences. This foundation seamlessly transitioned into my role at Halo Creative & Design, where I further specialized in the strategic development of retail concepts, the rollout of new brands, and the creation of flagship store experiences on a global scale.
Jet Netherlands AmsterdamVIP CCM
May. 2008 - Jun. 2011Thermiekstraat 22 Schiphol, 1117 BC NetherlandsAs a VIP flight attendant for JetNetherlands, I am passionate about delivering an unparalleled travel experience, tailored to the unique preferences of each guest. From the moment you step on board, every detail is meticulously planned—whether it’s customizing the menu, sourcing your favorite treats, or setting the perfect atmosphere for relaxation or business. I take pride in going above and beyond, ensuring that your journey is not just efficient, but memorable and luxurious. At JetNetherlands, we don’t just focus on getting you to your destination—we make sure every moment of your flight is an experience in itself, defined by comfort, elegance, and exceptional service.
LCT NaardenPersonal Advisor, Menswear, Men's Fashion
Jan. 2005 - Dec. 2007Naarden - Vesting - Amsterdam ,The NetherlandsAt LCT we used only the finest Italian fabrics sourced from mills such as Ferla, E.Thomas, Larusmiani and Vitale Barberis Canonico and combine this with European styling, unbeatable service and an attainable price bracket - revolutionary approach to men’s fashion. No attention to detail is ever spared and tailoring is done on-site, while-you-wait, allowing everyone to leave with the perfect fit. Our range is wide and versatile and consists of jackets and trousers, shirts, accessories and shoes that allow customers to purchase prêt à porter fashion items as well as made-to-measure garments.
Riviera MaisonPersonal Interior Advisor / Visual Merchandising
Jan. 2002 - Sep. 2005BussumAs a personal sales advisor, I paid great attention to detail, ensuring the store was always perfectly arranged according to the visual guidelines, aligning with seasonal themes and campaigns. At Rivièra Maison, everything revolves around turning a vision into reality: creating a globally successful interior brand that embodies a strong sense of experience and a ‘way of life’ where enjoyment is key. Our aim is to offer a brand that resonates with a broad audience, evoking a ‘feel good’ association, with exclusivity, atmosphere, and service as core values. Rivièra Maison’s exclusivity stems from its unique, self-designed collection of more than 3,000 items. The creativity of Henk Teunissen, the visionary behind the brand, is inspired by influences from global cities as well as serene locations like Provence. The goal is always to create a collection that radiates warmth and exclusivity. In addition to the products, the atmosphere in our stores is crucial. Our team of stylists continuously works on the store design to inspire customers. New products are introduced weekly, and twice a year, the entire collection and store appearance are completely refreshed. Service and customer satisfaction are paramount – for us, ‘good enough’ simply isn’t good enough! Looking ahead, Rivièra Maison aims to continue growing into a strong brand and become one of the most respected companies in the interior design industry, no matter where in the world.
MartinairCabin Staff
Jan. 1999 - Dec. 2009Schiphol, Noord-Holland, NederlandAt Martinair, my passion for hospitality and customer experience truly developed. As a cabin crew member, I held various roles that emphasized the importance of uniformity, presentation, and discipline in delivering a seamless, high-quality customer journey. The uniform wasn’t just a brand symbol—it represented the consistent professionalism, polished appearance, and attention to detail that defined our service. One of my most rewarding roles was in the business class, known as Star Class. Here, I had the chance to craft a high-end, personalized in-flight experience, focusing on every detail. I learned that upholding brand standards and following service guidelines were essential for a flawless customer experience, but it was the personal touch that truly made the difference. Traveling to international destinations with Martinair exposed me to endless inspiration. During layovers, I visited remarkable hotels, museums, and art galleries, sparking my passion for design and creativity. These experiences ultimately led me to pursue a creative path, but the skills I developed in hospitality and customer service remain invaluable to my work today. I honed key skills like teamwork, problem-solving, and managing high-expectation clients—essential in both hospitality and design. Maintaining a polished appearance and delivering refined, high-touch service reinforced the importance of discipline, consistency, and brand alignment. The insights I gained at Martinair, especially in creating memorable customer experiences, continue to shape my work. This role blended operational excellence with customer engagement, allowing me to deliver premium, personalized experiences with a creative flair—skills that are equally valuable in hospitality and design.
Evenements ReizenHost
Oct. 1997 - Feb. 1998Santa Cruz De Tenerife Area, SpainAs a resort representative for Evenements Reizen in Tenerife, I was skilled in handling both large groups and providing personalized attention to individual guests. When working with groups, I ensured clear communication, keeping everyone well-informed and organized during excursions or events. At the same time, I made sure to give personal attention to travelers, addressing their individual needs and creating a welcoming environment. Balancing the management of large groups while still being able to engage in intimate, one-on-one conversations was key to ensuring that every guest felt valued and had an unforgettable, worry-free holiday experience.
ANWBInternational Customer Service Representative/ Alarmcentrale
Apr. 1997 - Oct. 1997Barcelona Area, SpainOne of the most impactful experiences in my life was my internship as a telephone support agent at the ANWB emergency call center, located at the support center in Barcelona, Spain. This role not only shaped my professional development but also had a lasting influence on my personal growth. My primary responsibility was to assist and reassure stranded travelers, coordinating breakdown assistance while explaining processes and guiding people through their emergencies. I took on significant responsibilities, such as personally delivering parts to local garages in the ANWB service vehicle when urgent repairs were needed, with some parts even flown in for quick resolutions. Though the role was largely administrative, focused on explaining procedures and ensuring clear communication, it also taught me the importance of empathy and remaining calm under pressure. Working in Spain added an international dynamic, allowing me to navigate cross-cultural communication and problem-solving. This experience taught me resilience, adaptability, and how to effectively manage stressful situations—skills that have continued to serve me well in all aspects of my life. It wasn’t just about helping others; it was a transformative period that built my confidence and strengthened my ability to think on my feet, reminding me that every challenge is an opportunity for growth.
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