Scarlett Sun

Head of Operation @Atelier Wen Limited

MarketingExecutive CoachBrand Marketing Manager📝 Influencer or BloggerC-level ExecutiveMarketing DirectorAdvisor🐦 DesignGraphic DesignerConsultingEntertainmentCMOEducationBrand DesignerBusiness AnalystCommunications ManagerPR Manager

Seasoned strategic branding expert with 16 years of extensive experience in Asia and Europe, including a decade-long leadership role. Proficient in business strategy, product creation, E-commerce, and multilingual branding marketing. Demonstrated success in (re)branding initiatives for various brands in FMCG, fashion and hospitality. Boasting an China-centric background, currently pursuing an EMBA at HEC Paris while studying and living in Switzerland for a few years. Contributed significantly to the European market in FMCG and played a pivotal role in global market strategies for an international hotel company. Additionally, serves as a visiting lecturer for MBA programs at Shanghai Jiaotong University and Kedge Business School. Scarlett Sun currently holds the position of Head of Operation at Atelier Wen Limited, a renowned watchmaking company. She has demonstrated a profound understanding of business operations and strategic planning throughout her career. Scarlett's expertise in streamlining processes and enhancing operational efficiency has significantly contributed to the company's growth and success. She possesses a strong business acumen, coupled with a deep passion for horology, which makes her an invaluable asset to the watchmaking industry.

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Work Background

Head of Operations

Atelier WenHead of Operations

May. 2024Shanghai, China

Strategic Business Consultant

FreelanceStrategic Business Consultant

Sep. 2023Freelance Strategic Consultant • Developed a comprehensive product strategy for an essential oil project, focusing on market positioning and competitive differentiation. • Crafted a business strategy for a rejuvenation brand within the luxury sector, emphasizing brand development, market expansion, and consumer engagement. • Assisted a cosmetic brand in establishing and expanding its outbound ecommerce presence in China, including market entry strategy, platform selection, and digital marketing initiatives.

Deputy General Manager | Assistant Vice President

Shanghai Watches Company Limited | Fosun Watch GroupDeputy General Manager | Assistant Vice President

Feb. 2021 - Aug. 2023Shanghai• Owned responsibility for entire business development and P&L of entity, leading to 15M USD turnover in two years • Strategized to rebrand a struggling heritage watch brand Shanghai. Transformed business model by devising and executing new business strategies, increasing product price by 200% and a rapid brand value growth by 100% in two years • Established a new team from scratch, growing it to 60 professionals and executed a robust operational system. • Supervised various departments, including product design, supply chain, marketing, omni-channel sales, and logistics, 7 department head as direct reports, ensuring cohesive leadership and optimal operational performance across organization • Designed two new product lines, recognized as best-selling in 2022, with one product recommended by judge board for GPHH 2022. Received three Annual Awards in China for design, watch, and fashion • Established and launched inaugural brand maison in a thriving Shanghai commercial district, standing alongside 15 globally renowned watch brands. Ranked among top 3 sales stores on a monthly basis • Led a sales project for one of largest government procurement items of 2022, generating revenue of 1.2M USD

Global branding director

Millennium Hotels and ResortsGlobal branding director

Jan. 2019 - Jan. 2021Singapore

Global Sales Marketing Director

Millennium Hotels and ResortsGlobal Sales Marketing Director

Jan. 2013 - Dec. 2017Shanghai

Marketing Manager, oversea market

Shanghai Herborist Cosmetics Co., Ltd.Marketing Manager, oversea market

Jul. 2009 - Dec. 2012Shanghai

Editor

Hantang Culture Editor

Jan. 2007 - Dec. 2008Shanghai

Hotel Management Trainee

NH Collection HotelsHotel Management Trainee

May. 2006 - Jan. 2007Switzerland

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