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Work Background
Head of Operations
Atelier WenHead of Operations
May. 2024Shanghai, China
Strategic Business Consultant
FreelanceStrategic Business Consultant
Sep. 2023Freelance Strategic Consultant • Developed a comprehensive product strategy for an essential oil project, focusing on market positioning and competitive differentiation. • Crafted a business strategy for a rejuvenation brand within the luxury sector, emphasizing brand development, market expansion, and consumer engagement. • Assisted a cosmetic brand in establishing and expanding its outbound ecommerce presence in China, including market entry strategy, platform selection, and digital marketing initiatives.
Deputy General Manager | Assistant Vice President
Shanghai Watches Company Limited | Fosun Watch GroupDeputy General Manager | Assistant Vice President
Mar. 2021 - Aug. 2023Shanghai• Owned responsibility for entire business development and P&L of entity, leading to 15M USD turnover in two years • Strategized to rebrand a struggling heritage watch brand Shanghai. Transformed business model by devising and executing new business strategies, increasing product price by 200% and a rapid brand value growth by 100% in two years • Established a new team from scratch, growing it to 60 professionals and executed a robust operational system. • Supervised various departments, including product design, supply chain, marketing, omni-channel sales, and logistics, 7 department head as direct reports, ensuring cohesive leadership and optimal operational performance across organization • Designed two new product lines, recognized as best-selling in 2022, with one product recommended by judge board for GPHH 2022. Received three Annual Awards in China for design, watch, and fashion • Established and launched inaugural brand maison in a thriving Shanghai commercial district, standing alongside 15 globally renowned watch brands. Ranked among top 3 sales stores on a monthly basis • Led a sales project for one of largest government procurement items of 2022, generating revenue of 1.2M USD
Global branding director
Millennium Hotels and ResortsGlobal branding director
Jan. 2019 - Jan. 2021Singapore
Global Sales Marketing Director
Millennium Hotels and ResortsGlobal Sales Marketing Director
Jan. 2013 - Dec. 2017Shanghai
Marketing Manager, oversea market
Shanghai Herborist Cosmetics Co., Ltd.Marketing Manager, oversea market
Jul. 2009 - Dec. 2012Shanghai
Editor
Hantang Culture Editor
Jan. 2007 - Dec. 2008Shanghai
Hotel Management Trainee
NH Collection HotelsHotel Management Trainee
May. 2006 - Jan. 2007Switzerland

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