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Work Background
BIZ 3 PublicityPublicist
Feb. 2023Los Angeles Metropolitan AreaSupported Publicity VP, CEO, and the artist camps with shaping the public image of each artist and elevate the desired narrative with key tastemakers across various target media platforms. Curated comprehensive press campaigns and creative press angles to maximize artist exposure and amplify awareness of upcoming music announcements. Composed and distributed various press release announcements of new music releases, tour announcements, etc. across print, digital, streaming, and broadcast media. Pitched and secured press coverage as well as coordinated interviews, facilitated photoshoots, and escorted talent to red carpet events, award shows, live tapings, etc. (Notable entertainment clients) City Girls, Victoria Monét, Jessie Reyez, RAYE, Babyface Ray, Reason (TDE), Southside, Larry June, Monaleo, Lakeyah, Blu DeTiger, Nemahsis, Layton Greene, Chxrry22, AMAKA, CashApp and more.
Los Angeles Homeless Services AuthorityCommunications Manager
Jun. 2022 - Jan. 2023Los Angeles, California, United StatesSupported the Communications Director to establish, develop, and execute internal and external PR strategies surrounding governmental homelessness services in Los Angeles. Drafted press releases for LAHSA information distribution to external partners as well as the media. Organized the execution of various LAHSA’s events (ie: Homeless Count press conference, State of Homelessness panel series, etc.) Curated video content of LAHSA’s housing placement success stories for LAHSA’s Instagram, Youtube, and other social media platforms. Drafted blog posts for LAHSA’s The Road Home blog. Maintained the Communications Department ecosystem by overseeing the Communications Specialists, videographer, and draphic designer’s day-to-day assignments from start to finish. Aided the Communications Department expansion by leading the hiring and interview process for 3 new Communications Specialists.
Kennedy Rowe PRChief Executive Officer
Aug. 2016 - Jul. 2022Los Angeles, California, United StatesDevelop relationships with new and existing clients, media contacts, and brands for potential client collaborations. Create and execute brand strategies for clients to reach key markets, planned and implemented creative content strategies and digital publicity campaigns while measuring results across traditional and social media channels. - Planned and implemented content calendar detailing relevant content, current client announcements, guerrilla marketing strategies, in-person brand experiences, images and trends among social media platforms. Coordinated influencer outreach and social media collaborations/promotions. - Drafted all communications materials including bios, brand decks, press releases, press kits, editorial content, social media content, website copy, in-app language, etc. Strategized in-person press days, media previews, red carpet media interviews, event appearances, photo-shoots, etc. Contracted 25+ client accounts to the company to date. - Managed an average of 5-6 accounts monthly. o (Notable entertainment clients) Cam’Ron, Dreezy, Sean Garrett, Teddy Riley, London on Da Track, Day Sulan, V Bozeman, Nevaeh Jolie, Keyz (of Ayo n Keyz), and more. o (Notable lifestyle clients) Fitness studios The Bar Method, Platefit, SM Stretching L.A., Banana Skirt Productions, Tech Start-up Lucky Day, Interior Designers Douglas Graneto Design, Natalie Kraiem Interiors, luxury fashion brand, Keith & James, and more.
Self-EmployedFreelance Journalist
Dec. 2015 - Jul. 2016Sourced by regional media to generate unique interesting storyline pitches to editor, covering select announcements, live events and current news topics. Writes and researches reviews and feature stories with aggressive deadlines. Selected Contributions:
- Bylines in Time Out LA & Jet Magazine covering various topics and headlines that aligned with their content style for publication.
Self-EmployedFreelance Publicist
Aug. 2015 - Jul. 2016Los Angeles, California, United StatesIdentified clients’ needs through research and analysis in order to plan, coordinate, and implement local and national publicity campaigns. Designed social media strategy, web copy, graphics, promotional material etc. to align with client goals. Selected Contributions:
- Coordinated interviews and standard pitch announcements to garner media coverage for all clients. Collaborated with external television networks for talent clients and external consumer corporations for lifestyle clients to leverage all media relationships for client publicity campaigns. Aided publicity departments for select network press junkets, premiere events, social media promos, etc. to elevate audience engagement. - Connected clients with various brands and influencers for cross-brand collaboration. o (Notable entertainment clients) E! Rich Kids of Beverly Hills, Roxy Sowlaty, Actress Antonique Smith, Interscope Records singer Polly A, etc. o (Notable lifestyle clients) Celebrity Trainer Ramona Braganza, Make-up brand Gabriel Cosmetics, NBC’s The Biggest Loser Celebrity Chef and Author Devin Alexander, etc.
Coded AgencyAccount Executive
Oct. 2014 - Jul. 2015West Hollywood, CADeveloped relationships with new and existing clients, managed press outreach, analyzed demographic data, drafted brand decks and press kits, media pitches, coordinated and attended events, and strategized social media campaigns. Drafted pitches for prospective new clients and assisted with branding partnerships and researched industry trends to integrate them into client campaigns. Selected Contributions: - Promoted from Account Coordinator to Account Executive after just one year due to the abundant amount of media results garnered across all client accounts managed. (11/2014) o (Notable lifestyle clients) Celebrity Fitness Trainers Bob Harper, Lacey Stone, Jason Walsh/Rise Nation, Doonya Bollywood Dance Fitness, Indo Yoga Board, Maternity Influencer Rosie Pope, etc.
codedprPublic Relations Coordinator
Oct. 2013 - Oct. 2014
Nottingham AgencyTalent Account Coordinator
Jan. 2013 - Oct. 2013Greater Los Angeles Area- Worked with a variety of television personalities securing media placement in national and regional entertainment outlets. Frequently drafted pitches for press announcements about the client and their upcoming TV show. Collaborated with VH1 publicity department to help facilitate on-site press junkets, event press interviews, and individual cast interviews for clients under Nottingham Group. - Escorted clients to events and coordinated red carpet interviews as well as Coordinated on-site and post publicity for client events. Assisted in the redesign of client image/brand through strategic marketing developments. o (Notable entertainment clients) Basketball Wives Laura Govan, Malaysia Pargo, Jackie Christie, Tami Roman, etc.
RCA RecordsDigital Marketing Assistant
Jan. 2012 - Jun. 2012Greater New York City AreaReported directly to the Senior Director of Urban Digital Marketing. Assisted in developing marketing and social media campaigns for various artist accounts across all digital media platforms. Daily tasks include building media list, composing marketing decks, email blast of artist news announcements, and researched trending social media tactics. Built relationships with urban online media outlets and maintained daily administrative duties.
The Chamber GroupPublicity Intern
Sep. 2011 - Dec. 2011New York, NY
Sony Music Entertainment/Jive RecordsPublicity Intern
Jan. 2011 - May. 2011New York, NY
MTV Networks/VH1Talent/Casting Intern
Jun. 2010 - Aug. 2010Santa Monica, CA
Capitol RecordsDigital Marketing Intern
Jan. 2010 - May. 2010New York, NY
Pitch Control PRPublicity Intern
Sep. 2009 - Dec. 2009
SOBsMarketing Intern
Jan. 2009 - Jul. 2009
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