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Work Background
LukkaSenior Product Design Manager
Aug. 2023New York, New York, United States
LukkaLead Product Designer
May. 2022 - Aug. 2023New York, New York, United States
Collective BrainsMentor & Business Advisor
Jul. 2020 - Jun. 2022Greater Toronto Area Metropolitan Area
tiptap Head Of Customer Experience
Feb. 2020 - Aug. 2020Toronto, Canada Area• Was an integral part of the team to take tiptap from zero to $5M in revenue
• Created the entire brand and all collateral from the ground up
• Led a public equity investment campaign that garnered $8M in investment
• Led the design of a comprehensive device management and campaign analytics web platform
Poof! DigitalLead Product Designer / Owner
Nov. 2019 - May. 2022Minneapolis, Minnesota, United States• Founded a successful product design business reaching $350K in ARR in the first year
• Executed a methodical, Agile end-to-end design approach covering User Research, Persona Development, Information Architecture Exercises, Wireframes, Prototypes and High Fidelity UI Designs
• Led the UX strategy and design of point-of-sale apps, reporting dashboards, sports analytics platforms and fintech products
tiptap Senior UX Designer
Aug. 2018 - Feb. 2020Toronto, Canada Area
Canadian Tire Financial ServicesSenior Creative Manager, UX & Digital
Apr. 2018 - Nov. 2018Oakville, ON• Led a creative team in designing landing pages, marketing emails, websites and mobile apps that
drove over $300M in yearly revenue at the financial services arm of Canada's oldest and most beloved retailer
• Played a pivotal role in releasing Canada's premier loyalty app to 2M users
• Served the loyalty and credit card LOBs as part of interdisciplinary teams spanning marketing,
engineering, and design
Canadian Tire Financial ServicesAssociate Marketing Manager, Creative
Dec. 2014 - Mar. 2018Oakville, ON• Developed content for multiple concurrent digital marketing campaigns that drove revenues of over
$250M per year
• Led the design of corporate presentation materials and event signage and created style guides and brand governance documents for third party vendors
Canadian TireSpecialist, Digital Marketing
Sep. 2013 - Dec. 2014Toronto, Canada Area• Drove a 30% YoY lift in sales revenue by planning and executing successful digital marketing campaigns for the tire category at Canada’s oldest and largest retailer
• Managed marketing budgets of $5M+ involving email marketing, social, web, and PPC
WaldenAccount Manager
Feb. 2012 - Sep. 2013Toronto• Managed client relationships for various small and medium sized business in an agency
• Executed marketing projects involving branding, web, email, out-of-home, direct mail, packaging, and media
Xi Digital Corp.Digital Marketing Consultant
Dec. 2011 - Feb. 2012Vaughan, ON• Generated web development leads by extensive research and personal selling • Consulted with potential clients on web development and online marketing services
Different PixelsOwner
Nov. 2010 - Aug. 2013Ontario, Canada• Provided web and graphic design services for small businesses as well as large corporations in the
Greater Toronto Area
Cymax GroupCreative Lead
Jul. 2009 - Nov. 2010Vancouver, BC• Designed data driven e-commerce landing pages and marketing banners that helped drive over $100MM ARR in home furnishings sales • Designed and deployed 3 weekly email marketing campaigns targeting 500,000 subscribers • Redesigned and rebranded over 20 niche websites
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