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Work Background
iRecon MarketingHead of Copy / Senior Copywriter
Jun. 2022Remote• Lead the writing team and edit all materials/projects to ensure consistency and accuracy before release and/or posting
• Manage editorial calendar of brand forward, relevant content in line with launches, promotions, market news and product education
• Helped develop brand guidelines and a new voice and tone for 310 that better fits our target demos
• Monitor all web copy to ensure it’s in line with brand voice and industry legal standards
• Communicate successfully cross-departmentally to meet copy needs on schedule
• Write on-brand, SEO-optimized copy for all verticals including email, landing pages, ads and articles
Striped OrangeOwner
Oct. 2016Create targeted, high-converting copy that’s on brand and speaks directly to the ideal customer. Companies I’ve partnered with include: 310 Nutrition, Beachwood Essentials, Kashmere Collections, GoHealth, Wonder Valley Modern and Betabrand.
iRecon MarketingSenior Copywriter and Manager
Oct. 2016 - Jun. 2022RemoteAs a Senior Copywriter and Manager at iRecon Marketing, a full-scale marketing company based in LA, I devise creative, highly-targeted copy for their portfolio of direct-to-consumer e-commerce brands. I've written for a majority of their companies (310 Nutrition, Kashmere Kollections, Beachwood Essentials, PoshBox), with a special focus on 310 Nutrition: • Craft on-brand, targeted, SEO-optimized copy for all marketing platforms including landing pages, emails, success stories, blogs, review and comparison articles, e-books, press releases, banners, video scripts, etc.
• In my first year, helped boost annual revenue for 310 Nutrition’s top-grossing sales pages from 6 to 7-figure amounts (leading to new annual revenue of 1 million+ on top 3 pages)
• Wrote top-grossing 310 sales page, which had an annual revenue of over 2 million dollars • Devised emails for new marketing campaign (switching from promo-based to lifestyle, loyalty and content marketing emails), which TRIPLED the annual 7-figure sales quota • Managed other writers and edited their work for brand and grammatical consistency
• Contributor to our top 5 keywords consistently being on the 1st page of Google in searches (using SEO-optimized articles and landing pages)
Mercola.comSenior Copywriter
Apr. 2015 - Oct. 2016Remote• Led the copy process for all online and print content for both B2C and B2B, managing the workload of other writers, editing all materials with fine attention to detail and ensuring deadlines were met
• Attended and drove new product brainstorming sessions, collaborating with team members and leadership on best practices to market products in preparation for launch
• Contributed to 30% (1 million+) of annual revenue from new products (wrote and edited all online and print marketing materials)
• Helped increase email profit margins by 25% by drawing in non-buyers with promotional offers and engaging current buyers with non-promotional, lifestyle-based emails
• Wrote, edited and helped design a promotional Mercola print calendar for buyers that generated over 1 million dollars in revenue the first two years
Mercola.comDigital Marketing Copywriter
Sep. 2014 - Apr. 2015Hoffman Estates, ILAs a Copywriter at Mercola.com, the #1 most visited natural health website in the world, I wrote marketing and sales materials for multiple channels throughout the company. My responsibilities included but were not limited to the following: • Wrote marketing, sales, educational and leadership copy including long and short sales and product pages, newsletter ads, promotional and non-promotional emails, press releases, marketing pamphlets, print and digital articles, banners, ads, video scripts, guest posts, etc. • Devised original, creative ideas for product and site banners to attract new customers and boost sales
• Participated in targeted email campaigns including subject-line testing, leading to increased engagement from non-buyers, and an increase in revenue per recipient by over 8x.
Wild MintMarketing Coordinator
Apr. 2013 - Oct. 2014Plantation, FLAs the Marketing Coordinator at Wild Mint, a health-oriented, eco-friendly online company, I helped to drive sales and increase brand exposure through targeted marketing initiatives, included but not limited to the following: • In first year, helped increase annual revenue of this environmental/health-focused startup by 56%
• Wrote, edited and managed all online content including product description pages, research-based articles, targeted guest posts, informational guides and blogs, promotional recipes (used our products to make them), press releases, ads, emails and more
• Tested all products then wrote intriguing and detailed product copy
• Researched chemicals in kitchen materials and foods and created eye-catching informational materials to convert non-buyers to buyers
• Managed all social media channels, leading to a 20% increase in sales from all platforms
• Posted/organized blog copy in WordPress and submitted guest posts in other online media platforms
SBA CommunicationsVendor Contracts Administrator
Sep. 2009 - Mar. 2013Boca Raton, FloridaAs a Vendor Contracts Administrator at SBA Communications, an expansive telecommunications company, I managed both their national and international vendors, communicating with them daily to ensure smooth processes between them and SBA. The role included but was not limited to the following responsibilities/tasks: • Managed and maintained SBA’s 700+ U.S. Vendors
• Created, reviewed and updated vendor documents with intense attention to detail
• Communicated with vendors daily to aid them in the approval process
• Organized, maintained and led office functionality, directing the tasks of the administrative assistant
A. Lavin CommunicationsAccount Executive
Jul. 2007 - Aug. 2009New York, New YorkAt A. Lavin Communications, a full service public relations firm in New York, I aggressively served clients in various industries including healthcare, newspaper/media, technology, fleet management and asset tracking, security, and education. My role included but was not limited to the following tasks: • Served clients in various industries including healthcare, fleet management, media, security and logistics • Responsible for generating press coverage, maintaining relationships with journalists and sending leads
• Secured client a front-page feature article in the NY Times (photo and text)
• Composed press releases, media alerts, bylined articles, case studies and more
• Provided strategic direction, marketing, sales and advertising advice to clients
• Organized media events from start to finish
NBC NewsIntern
Jan. 2007 - May. 2007Washington, DC• Conducted interviews for NBC
• Produced news content that was used by NBC affiliates
• Assisted producers on video shoots that included a Supreme Court hearing and the State of the Union address
CBS WSEE35 (ERIE, PA) AND WENY-TV (ELMIRA, NY)Washington Correspondent
Jan. 2007 - May. 2007Washington, DC• Wrote & produced original news stories in Washington, DC that were aired in Erie, PA & Elmira, NY • Interviewed various Senators and members of Congress regularly
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