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Work Background
Team Time Company (TTCO)Consultant to the C-suite
May. 2020Jeddah, Makkah, Saudi ArabiaI work alongside the C-Suite Leadership team to support the creation and implementation of organisational strategy and drive revenue. During my time here I have initiated and delivered cost saving initiatives which has included moving offices, removing assets and sourcing better suppliers. I have also devised and implemented an innovative forward-thinking strategy following the Covid-19 pandemic which has enabled the contracting of people under TTCO sponsorship, leasing them to clients while empowering the team to seek their next roles which has saved costs in administration and increased efficiencies. I always promptly and professionally respond to regular legal process changes within KSA ensuring this is communicated across the organisation and processes and procedures are adapted. In addition to the above I am responsible for conducting feasibility studies and data gathering to support Leadership decision making which has included changing sales structures, operating models, and handling payroll responsibilities. I lead, coach and mentor a high performing team across three branches within KSA who are responsible for 4000 contractors.
Team Time Company (TTCO)Chief Development Officer
May. 2016 - May. 2020Jeddah Governorate, Saudi ArabiaDue to my performance, innovation and dedication in the organisation I was continually promoted to increase revenue and devise and launch new products to the market. I strategically developed a range of business plans and developed project plans which has included reducing two-year terms to three-to-six-month terms which was not available throughout the KSA previously. I also successfully introduced an innovative new product which involved establishing a new division, building an app, developing a pricing structure and packages. I devised high performing strategic frameworks to capitalise revenue opportunities through creating communications for prospect clients and innovative marketing content and campaigns which ensured a healthy pipeline. I created a new corporate identity and conducted a large-scale campaign and targeted campaigns which significantly increased brand awareness. In addition to this I led recruitment, training, and development within the organisation to ensure quality candidates were recruited and their professional development was prioritised to ensure a consistent high performing team.
Team Time Company (TTCO)Sales and Operation Manager
May. 2014 - May. 2016Jeddah Governorate, Saudi ArabiaRevamp company image and create company’s Corporate Identity Develop Company products and revenue Set and manage sales targets Create, review and implement business procedures
Work with department heads
Plan company activities
Develop company website Create Shared Services department: the department handling all labor legalities Plan and manage company marketing campaign Handle business procurements
Delegate responsibilities
Execute administrative responsibilities
AWI CompanyGeneral Manager
Jan. 2012 - Apr. 2014Doha, QatarDevelop Company products (Layalina magazine & Al Waseet) along with revenue Create, review and implement business procedures and administer daily operations Work with department heads and plan company activities
Set & Manage financial budgets
Handle business procurements
Hire, train, assess staff
Execute and delegate administrative responsibilities
AWI CompanyGeneral Manager
Mar. 2010 - Apr. 2014Montpellier Area, FranceIntroducing Layalina concept to the City of Montpellier Managing the branch with quarterly visits Set & Manage financial budgets
Handle business procurements
Execute and delegate administrative responsibilities
AWI CompanyRegional Publisher
Mar. 2009 - Jan. 2012Dubai & BeirutManaging the marketing team to implement strategy & delivering objectives.
Design, implement & facilitate an effective local & national marketing strategy.
Carrying out effective research & intelligence into competitor products. Constantly improving business development activities and identifying key marketing opportunities. Overseeing and managing financial budgets. Develop partnerships with third parties to meet strategic objectives.
Online campaigns, web site, use of digital/social media. Monitoring & reporting to senior managers on the effectiveness of strategies/marketing campaigns.
Developing editorial team that follows the international licensor Guidelines.
Delivering quality and original content to each publication. Manage daily activities with PR, press and marketing communications agencies.
Managing the relation between AWI and BBC Top Gear UK
Insuring the implementation of BBC-M Corporate Identity
Alwaseet الوسيطExecutive Manager
Jan. 2007 - Jan. 2009Jeddah, KSADirecting various business departments to ensure the smooth running of the company. Planning and developing the right marketing and media strategy to get the product noticed by the target audience. Resolving contractual and commercial issues and disputes. Training and leading a large team, providing discipline and performance feedback. Developing positive direct relationships with key business contacts. Involved in the recruitment, mentoring and review of staff. Responsible for achieving all performance related targets. Maintaining excellent relationships with clients and suppliers.
Alwatania GroupBusiness Development Manager
Jan. 2005 - Jan. 2007KSAResponsible for proposing a complete plan of expansion and the overall forecasts.
Establishing new branches and managing each new branch for 3 months till they reach stability.
Planning and developing the right marketing strategy to get the product noticed by the target audience.
Supervising and directing employees in their day-to-day tasks.
Brief and train the sales force at sales meetings to create product awareness and demand.
Set product pricing for new product releases to meet revenue and profitability goals.
Market research and developing the core positioning and messaging for the product.
Developing and managing AlHayat subscription campaign for the right target audience.
AWI - Al Waseet InternationalDistribution Manager
Jan. 2003 - Jan. 2005Dubai, UAECreating a new product basis on direct marketing. Establishing a dedicated department and team for the new product Defining target markets and opportunities within them
Selling the product and managing the sales and distribution team.
Managing the weekly distribution of Waseet on a weekly basis and of Layalina on a monthly basis Developing new distribution Channels and methods Managing all Subscription and POS Clients.
Providing quality responses and solutions to customers in a positive and efficient manner.
ShootOperations Supervisor
Sep. 2001 - Jan. 2003Dubai, UAECreating market research reports and analysis to senior managers based on findings.
Dealing with Sports Clubs, trade and customer enquiries and identifying opportunities within them.
Working closely with the Sales Director to prospect, pitch & close new business.
Management of clients on a day to day basis and serving their requests. Organizing weekly team meetings with staff, directors and senior managers.
Conducting team building and sales training events.
Performance monitoring of account executives
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