Requests
0
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
💰100%
Investor & VC
💸50%
Marketing
✔️50%
IT
Geos
🇺🇸50%
United States
Work Background
Baro Bakery & PizzeriaBrand & Marketing Manager
Oct. 2024Bali, Indonesia-Define and develop brand’s identity, story & narrative, vision & values, awareness, and positioning -Creative direction (core brand guideline — logo, color palette, typography, photography, and graphic treatments) -Create online and offline marketing objectives and strategies Managing brand & marketing budget -Social media (content) strategy & campaigns (organic & paid ads) -Copywriting -Shop & Merchandising — directions, design, production -Managing events, working alongside with collaborators -In-house branding (amenities, develop packaging designs & production) -Photo & video editing
Hotel Lumi Gili TrawanganBrand & Marketing Manager
Oct. 2024Lombok, West Nusa Tenggara, Indonesia-Re-construct brand narratives and direction -Renew brand guidelines -Create a yearly event calendar -Reconceptualize concept store -Develop online and offline marketing strategies -Develop content pillars and social media strategy -Copywriting -Monthly newsletter -Shape website framework -Curate collaborators, music, guest experience, and offerings
Les Fauves IslandBrand & Marketing Manager
Oct. 2024Lombok, West Nusa Tenggara, Indonesia-Establish brand identity & positioning — defined brand name, meaning and inspiration, as well as its mission, vision, and core values -Create brand visual guidelines (logo, graphic treatments, color palette) -Develop marketing strategy and objectives -Establish visual communication strategies through imagery and content pillars — social media strategy (scheduling and tone of voice guideline) -Digital marketing & advertising strategy via paid ads and EDM -Develop merchandise and retail strategy to strengthen brand identity and create additional revenue streams -Ouline PR strategy and media outreach (local & international) -Curate activations and programmings — community events, offerings, and creative experiences; workshops, studio space collaborations and exhibitions
Le BajoMarketing Manager & Creative Director
Jan. 2023 - Oct. 2024Bali, Indonesia-Branding, conceptualizing, and creative direction -Develop, implement, and execute marketing strategies and campaigns -Analyze performance of campaigns -Managing marketing budget -Create online and offline marketing and social media strategy -Copywriting -Opening Le Bajo outlets and restaurants in Le Bajo compound (Pool Club, Enya, Buso, and BIRU) -Create events weekly and monthly, working alongside with collaborators (local and international) -Managing event buyouts -Curating collaborators and music
OYSTER DEALERS PRIVATE LIMITEDGroup Marketing Manager
Oct. 2022 - Jan. 2023Indonesia-Creating a marketing plan for brand awareness and building a robust community for one of the Oyster -Dealer branches in Jakarta that was struggling at the time -Revamping online (digital content) and offline marketing strategy -Revamping guests' experience (GRO) -Creating activations/events/collaborations/promotions & programs (Gastro and Music) -Creating a new system for compiling guests database -Staff training on communication strategies for handling guests -Helping the operational team to provide better services -Business-to-business relations -Media handling for Oyster Dealer branches (Jakarta & Bali) -Branding, creative directions, and marketing plan for the opening of Oyster Dealer Beach Haus Bali
Room4DessertMarketing & GRO Manager
Jan. 2022 - Dec. 2022Bali, Indonesia-Customer journey experience revamp — from when the reservation was made, handling guests online and offline (communication strategies for the team), up to the guest's post-visit experience. -GRO and marketing strategy within the community surrounding R4D. -B2B Marketing Strategy — how to support other businesses that were struggling during the pandemic. -Working alongside Space Available for any creative content -Managing media exposure for R4D
Roof BarCreative Director
Mar. 2021 - Jan. 2022-Program curation from observing the floor to generate different communities and market audiences -Manage the creative process from concept to completion -Oversee deliverables, timelines, and budgets -Review work, provide feedback, and solve critical problems faced by the team
UMA BUMIFounder
Jun. 2020Indonesia-A contemporary ready-to-wear brand based in Indonesia. Capturing the juxtaposition of Bali seaside life and its ancient craftsmanship, focusing on a strong yet simple design to produce versatile silhouettes that are personal and distinctively our own. -As the founder and creative director, Uma Bumi is a one-man project where I looked into production, photography direction, marketing, and social media myself.
Neighbourhood Food - Nirjhara & Vela Sailing Yacht - Lacalita - Home by Chef WayanMarketing Specialist and Events
Jun. 2020 - Dec. 2022Bali, Indonesia-Creating marketing plans and content strategies -Curating and hosting events based on brands' identities -Content creation -Producing photoshoots including creating mood boards -Copywriting -Social media management including posting, answering DMs, creating a monthly content plan, and reports
Potato Head FamilySocial Media & Community Manager
Oct. 2018 - Mar. 2021Bali, Indonesia-Work alongside graphic designers and marketing team to create social media strategy and content ideas based on a marketing campaign -Daily community management in answering inquiries. -Copywriting -Curate different types of experiences for guests based on company's pillars -Host VIP guests; making sure their experience even before arrival and after departure goes on smoothly -Curate key people in and outside of the island, domestic and international, to be hosted that fit the brand's identity -Reporting on community outreach
Ultima Asia NetworkSocial Media Manager
Dec. 2017 - Sep. 2018Jakarta, Indonesia-Developed and executed digital marketing strategies -Managed content creation, scheduling, and engagement across social media platforms -Analyzed performance metrics to optimize online presence
OgilvyCreative & Marketing Associate
Mar. 2017 - Nov. 2017Jakarta, IndonesiaKey Responsibilities: -Assisted in the development and execution of integrated marketing campaigns for clients across various industries, ensuring alignment with brand objectives. -Conducted market research and consumer insights analysis to support strategic planning for advertising campaigns. -Collaborated with the creative team to produce compelling copy, visuals, and digital content for advertisements, social media, and branding materials. -Managed client accounts by coordinating with internal teams to ensure timely project delivery and campaign execution. -Developed pitch presentations and creative proposals for prospective clients, contributing to successful campaign acquisitions. -Supported the production of TVCs, print ads, and digital content by liaising with creative directors, designers, and external vendors. Key Achievements: -Contributed to a successful brand campaign launch that increased client engagement and visibility. -Assisted in developing a social media content strategy that improved audience interaction by X%. -Played a key role in preparing a winning pitch presentation that secured a major client account for the agency. -Streamlined internal communication between creative, account, and production teams, improving project turnaround time. -Recognized for delivering high-quality creative support, leading to extended collaboration with key clients.
SquareTechnical Support Specialist
Mar. 2016 - Jan. 2017San Francisco Bay AreaKey Responsibilities: -Provided Tier 1 and Tier 2 technical support for Square's payment processing systems, troubleshooting issues related to software, hardware, and network connectivity. -Diagnosed and resolved technical issues for merchants and business users, ensuring minimal downtime and seamless transaction processing. -Assisted in onboarding new merchants by guiding them through the setup of Square hardware, software configurations, and payment integrations. -Created and maintained a knowledge base of technical solutions to improve response time and customer experience. -Collaborated with engineering and product teams to report recurring technical issues, contributing to product improvement. -Managed multiple support channels, including live chat, email, and phone, ensuring prompt and efficient resolution of customer inquiries. Key Achievements: -Successfully reduced customer ticket resolution time by 30%, enhancing overall customer satisfaction. -Developed troubleshooting workflows that improved efficiency, reducing escalations by 15%. -Provided feedback that led to specific software updates, improving user experience for Square customers. -Trained and mentored new technical support representatives, standardizing best practices in troubleshooting and customer service. -Recognized for top-tier customer satisfaction ratings, receiving consistent positive feedback from merchants and business clients.
SF StationSocial Media Marketing Intern
Jul. 2015 - Dec. 2015San Francisco Bay Area-Publishing SF Station article and events on SF Station website and social media (Facebook, Twitter, Instagram, Trip Advisor). -Social Media insights; research on trends and analytics to bring more subscribers and audience engagement through quality content. -Adding events happening daily in San Francisco to SF Station website.
Lights Down LowSocial Media Intern
Jul. 2015 - Oct. 2015San Francisco Bay Area-Promoting Lights Down Low music events on social media (Twitter, Facebook, Instagram). -Providing web contents for Lights Down Low events on their website. -Documenting Lights Down Low events.
Intch is a Professional Networking App for the Future of WorkSee more people like Michelle on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1476882 people
28
Creative Director @ SBD Ltd
19
IT Technician @ Little Mykonos
16
Entrepreneur
208988 people
28
senior Clients Partner @ Httpool by Aleph
15
Project Manager @ PT Arbi Berkah Bersyarikat
21
Marketing Manager @ The Lurline Group