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Work Background
Ferndale Downtown AssociationExecutive Director
Feb. 2022Ferndale, Washington, United StatesLeadership, communications, development and outreach for the Ferndale Downtown Association (FDA). The FDA is a not-for-profit organization dedicated to the revitalization and development of the downtown core of one of America's great small towns. The FDA is an affiliate of the Main Street program supported and managed by the Washington Trust for Historic Preservation.
Explorer Media & MarketingMedia & Marketing Executive
Oct. 2019 - Jan. 2021Tacoma WashingtonBusiness Development, Marketing and Operations at Explorer Media and Marketing and Publisher of NW Travel & Life Magazine. NW Travel & Life is the informative resource in the Northwest for travel, food, adventure and living life to its fullest. We are the usable and sensible guide that inspires 300,000 readers bimonthly with useful, fresh and compelling ideas for discovering our region. NW Travel & Life Magazine represents trust and inspires a passion for “Experiencing All Things Northwest.” In each issue and across multiple platforms Explorer Media and Marketing provides readers with stories, images and content about the unique travel opportunities available across the Pacific Northwest region. From the snowy peaks of Alaska to the wine country of Oregon, from the crystal blue lakes of Idaho to the kinetic metropolis' of Seattle and Vancouver B.C., NW Travel & Life is the regions only magazine dedicated to Northwest traveling, destinations and attractions.
50 | NorthwestPrincipal | Marketing & Communications Consultant
Nov. 2018Bellingham, Washington Area
50NWOwner/Founder
Aug. 2018Bellingham, Washington AreaNot for profit organization bringing Whatcom County grown produce, meats and wholesome food products to market. We connect farmers to communities and communities to high quality sustainable food. 50 | NW is making farm to table a reality for every person in Northwest Washington and supporting local farmers, growers and small businesses throughout Whatcom, Skagit and Island Counties
University of WashingtonAssociate Vice President | General Manager UW Video
Oct. 2010 - May. 2018Seattle WashingtonResponsible for all television operations at UWTV (the University of Washington's television station available throughout the state as UWTV | 27 & uwtv.org) Provide strategic oversight, marketing, business development and general management. Also counsel to the University in matters regarding it's other media entities; two radio stations, print publications and online communications.
University of WashingtonAssociate Vice President & General Manager UWTV|27
Oct. 2010 - May. 2018Leadership, strategy and operations for the University of Washington's central video production and distribution resource. Responsible for all aspects of operations as well as development of business model for a self sustaining organization.
Alliance Media NetworkPartner
Nov. 2008 - Oct. 2010Alliance Media Network engineers and executes business plans for media organizations and content providers. Alliance identifies new channels of distribution, partnership opportunities, marketing, sales and go-to-market strategies that enable our clients to compete and win in a turbulent media landscape. AMN's client list includes: GT Media, Liquidus Media, The Window Channel, University of Washington Television (UWTV and UWTV.org) and City Circles
University of WashingtonAssociate Vice President | General Manager UW Video
Nov. 2008 - May. 2018Seattle Washington
Comcast SpotlightDirector of Marketing and Business Development
Jun. 2006 - Nov. 2008Recruited to plan, organize and direct all business development activities for the Comcast Spotlight’s Seattle market. Responsibilities included oversight of marketing, research, communications and advanced media sales work units. Principal architect of Comcast Spotlight’s advanced media initiative including business plan, staffing, pricing, marketing, research, vendor sourcing and operations for the Seattle market. Direct oversight and responsibility for sales of all new products. Directed marketing, promotions and research for core cable television advertising business. Management of all corporate, network, marketing vendor and cable system relationships. Responsible for proactively coordinating, evaluating, monitoring and interpreting all market research and customer feedback including Scarborough, Nielsen, Leigh Stowell, Polk and others. Created compensation plans, conduct regular performance appraisals and professional development for staff of 14 direct reports.
ComcastDirector of Marketing and Business Development
Jun. 2006 - Nov. 2008Seattle, Washington, United StatesRecruited to plan, organize and direct all business development activities for the Comcast Spotlight’s Seattle market. Responsibilities included oversight of marketing, research, communications and advanced media sales work units. Principal architect of Comcast Spotlight’s advanced media initiative including business plan, staffing, pricing, marketing, research, vendor sourcing and operations for the Seattle market. Direct oversight and responsibility for sales of all new products. Directed marketing, promotions and research for core cable television advertising business. Management of all corporate, network, marketing vendor and cable system relationships. Responsible for proactively coordinating, evaluating, monitoring and interpreting all market research and customer feedback including Scarborough, Nielsen, Leigh Stowell, Polk and others. Created compensation plans, conduct regular performance appraisals and professional development for staff of 14 direct reports.
The Seattle TimesDirector of Advertising & Marketing
Oct. 2000 - Jun. 2006Seattle, Washington, United States
The Seattle TimesTarget Marketing Manager
Apr. 1999 - Oct. 2000
The Seattle TimesLocal Sales Manager
Jan. 1999 - Dec. 2004Leadership role in the company’s community publishing initiative. Established sales/news bureau in Lynnwood Washington. Participated in content and brand development. Recruited, hired and managed all sales and support staff. Responsible for all facilities, operations and systems at satellite office. Developed and managed annual revenue and expense budget. Created business processes, standards, operations, pricing for field office. Also held position below at the same time. Total revenue from sales unit grew 762% 2002 – 2004. Recognized for developing the top sales professionals within the organization. Used market research, competitive analysis and tactical compensation initiatives to drive strategic sales objectives. Sourced and developed company’s Community Presence events (e.g. Taste of Edmonds, Everett Silvertips hockey). Sourced and negotiated successful strategic partnerships.
The Seattle TimesSnohomish County Sales Manager
Jun. 1996 - Sep. 1999
The Seattle TimesDirector, Local Retail Advertising
May. 1994 - Jun. 2006Led and managed the local retail division for major print & online media company. Responsible for overseeing and developing a staff of 54 with six direct reports. Charged with increasing market share, strategic planning and product development while maximizing revenue performance in a highly competitive media market. Oversight of all internal and external marketing for the local retail customer segment. P&L responsibility for local division. Played a key role in strategic direction and leadership of the entire Advertising department.
The Seattle TimesTarget Marketing/Direct Marketing Manager
Jan. 1994 - Dec. 2006Responsible for research and planning of rebuilding company’s Target Marketing and Direct Mail programs. Chief architect of the Total Market Coverage (TMC) strategic plan that developed a new line of revenue for the organization and delivered client data base for lead generation for the organization. • Led external and internal marketing efforts both B2B and B2C to support this company-wide initiative. • Sourced, negotiated and contracted with outside vendors for data base, delivery and mail services. • Built financial model and business plan. Collaborated with Operations Manager to assure compliance with operational specifications. • Recruited and hired Direct Marketing Sales, Administrative and Marketing Staff including training new staff members through startup. • Implemented daily processes, procedures and reporting. Developed revenue in first year exceeding aggressive sales plan by 23%.
The Seattle TimesAccount Executive - Major Accounts
Jan. 1993 - Dec. 1998Greater Seattle AreaResponsible for Grocery and Drug categories. Built book of business from $6.5m annually to $14.6m annually and supported growth of major category initiatives including TMC, direct mail and online product launches.
Albertsons CompaniesMarketing Manager
Sep. 1988 - Oct. 1989Kirkland, WashingtonLocal Marketing Manager. Produced in-store tabloids, radio spots, newspaper ads, purchased media, managed co-op advertising budgets and created in-store messaging and signage.
Persis Nothwest Media (dba: The Journal American, Mercer Island Reporter, Bothell Citizen)Account Manager
Jun. 1988 - Apr. 1993Bellevue, WashingtonSales and Marketing for a suburban newspaper group. Held sales positions of increasing responsibility including sales team leader
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