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Work Background
TeadsPerformance Sales Manager
Apr. 2023 - Jul. 2024Bogotá, Distrito Capital, Colombia
TeadsPerformance Customer Experience Manager
Jun. 2021 - Apr. 2023Bogotá, Distrito Capital, ColombiaResponsable del acompanamiento de la configuración, optimización, diseño y correcta ejecución de campañas de Performance para distintos clientes de la región enfocadas en Tráfico de calidad buscando la consideración de sus productos por medio de los grandes medios de comunicación. Análisis y desarrollo de reportes de entrega de presupuesto y KPIs de Campanas para clientes de Performance
MediaComDigital Account Manager
Nov. 2020 - Apr. 2021Colombia• Develop digital brand strategies to meet client's marketing objectives for each market.
• Create media plans to new launching product campaigns for all LATAM markets.
• Ensure the campaigns delivery and measure the impact of them for each country.
• Find new suppliers that could help with an incremental reach for the client’s business and objective.
• Be the point of contact between regional and local markets to develop strategies according to each market landscape. Find new digital opportunities to raise the brand awareness
Tres Pi MediosLíder Digital
Sep. 2020 - Nov. 2020Bogotá, Distrito Capital, ColombiaCreation, development and implementation of follow-up strategies for advertising campaigns with brand suppliers, in digital channels with social media actions, CRM, web creatives for ecommerce and web pages for CAN, CAS and CAC clusters. Development management and monitoring of the implementation of campaigns related to the brand's product lines. Delivery of results according to impact in each of the markets in the region and customer management in CRM platform for ranking and potentialization of sales opportunities. Accompaniment in the digitization of small and medium retailers in the region in favor of the expansion of the communications delivered by the brand (Kimberly Clark Professional) focused on their growth, expecting more optimal results at levels of results and sales.
FarmalistoCoordinador de Multitiendas eCommerce B2C- Account Manager Abbott Laboratories B2B
Dec. 2018 - Jul. 2020Bogotá, Distrito Capital, ColombiaPM- Development, management and creation of Multi-shops (Prestashop) for Abbott ANI regional (Colombia, Mexico, Peru) Through agile methodologies (Scrum).
Maintenance of key accounts.
Advice to project leaders
Reception, creation, development and implementation of new proposals and projects facing the needs of the client.
Generation of project roadmap and delegation of tasks according to scope.
Support in creating / validating quotes for projects
Content Marketing Implementation: User experience - Customer Experience - Buyer Journey (Functionality in eCommerce and loyalty projects).
Operation and functional optimization of the store.
PrestaShop modules configuration.
WEB MASTER ACTIONS: Google Tag Manager: HTLM-JavaScript.
Coordination of providers for Fullfilment and last mile.
Google Analytics - Tableau.
RRHH managment teams.
Care24 Comunity Manager
Jan. 2018 - Jun. 2018Bogotá, Distrito Capital, Colombia•Desarrollo de estrategia para creación de comunidad
•Gestión y pauta en redes sociales.
•Analítica de métricas.
•Informes para generar estrategia digital.
• Creación de Productos en Facebook Shopping
• Creación de contenido para página web
• Manejo de redes sociales
• Creación de piezas publicitarias para redes sociales
• Creación de parrillas de contenido para redes sociales
FarmalistoCommunity Manager Procaps Laboratorios
Jun. 2016 - Dec. 2018Bogotá D.C Colombia•Development of brand positioning strategies, with a focus on branding and awareness
- Implementation, management and guideline in social networks.
• Development of implementation strategies and creation of Products on Facebook Shopping
• Creation of content for web page
• Social Media Management
• Creation of SEO and SEM content for RRSS
• Planning of content grids for RRSS
•Analytics of Social Media metrics.
•Reporting of general KPI's of the Social Media channel
•Creation and implementation of communication strategies and brand strengthening for RRSS
•Creation and implementation of strategies to create niche communities.
FarmalistoDigitador SEO
Oct. 2015 - Jun. 2016Bogotá D.C., ColombiaCreación y optimización de productos de catalogo para ecommerce, con uso de herramientas de posicionamiento orgánico en buscadores.
Diseño de Colores - CHIMIComunicadora Gráfica - Asesora Comercial
Jan. 2015 - Aug. 2015Bogotá, Distrito Capital, Colombia-Desarrollo de piezas gráficas para redes sociales. -Atención al cliente. -Asesoría y ventas.
-Desarrollo de campañas de CRM.
Integral Business Continuity services iBCSComunicadora - Diseñadora gráfica
Aug. 2014 - Nov. 2014Bogotá, Distrito Capital, ColombiaDesarrollo y soporte gráfico al área de comunicaciones internas y externas. Creación de piezas gráficas para clientes externos. Creación de presentaciones para exposiciones de productos de la marca.
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