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Work Background
Clarity Marketing Group LLCMarketing Consultant
Apr. 2023Charlotte, North Carolina, United StatesConsult with small-to mid-size businesses to devise and orchestrate customer-centric marketing strategies that fuel growth. Work with business leaders to align marketing strategies with overall objectives. • Collaborate with internal teams and external resources to execute integrated marketing plans. • Drive brand development and awareness through impactful storytelling. • Leveraging extensive experience to optimize ROI and exceed goals. • Drive brand development and awareness through impactful storytelling with clients in real estate development and professional services verticals.
Kelso CommunicationsDirector of Content and Digital Strategy
Mar. 2022 - Mar. 2023Charlotte, North Carolina, United StatesSpearheaded end-to-end development and execution of communications strategies focused on content, digital and social media marketing for various clients across several vertical industries. • Directed paid and organic digital marketing, email messaging, advertising, social, and web copywriting. • Worked with clients in healthcare, real estate development, home services, and non-profit/arts verticals. • Wrote blog posts, paid and organic social, email messaging, advertising, and web copy.
Opus 59 Creative GroupFounder and Partner | Marketing Consultant
Jul. 2007 - Mar. 2022Charlotte, North Carolina AreaRecognized as an entrepreneur, established, and directed a marketing agency for 10+ years. • Improved audience-focused written and visual messaging by working with clients to develop consistent communication tone/manner and data-driven decision-making tactics. • Directed strategic development and implementation of marketing programs to streamline client business strategies. • Clients included: OrthoCarolina, XOOM Energy, Aston Properties, National Gypsum, Carolina Asthma & Allergy Center, Empowered Benefits, National Amateur Sports, EDA, Surgical Specialists of Charlotte, Oncology Specialists of Charlotte.
Corder PhilipsDirector of Account Planning | Account Supervisor | Marketing Strategist | Business Development
Sep. 2001 - Jul. 2007Charlotte, NCHeaded development of marketing communications programs integrating multi-disciplinary agency tactics, including advertising, branding and identity, public relations, custom publishing, internet and multimedia, and direct response marketing. • Envisioned and set up “Brand Camp” and related consulting services for clients. • Clients included: Crescent Resources, Crosland, Conformity Corporation, Riverwalk, Verdae Development, Rowan Regional Medical Center, Helms, Mulliss & Wicker, Lodestone Digital, Patterson Pope, American & Efird, Ballantyne Resort, HRAmerica, Castrip (a division of Nucor), Sunbelt Rentals, Charlotte Convention & Visitors Bureau.
Anderson Communications GroupAccount Supervisor
Jul. 2000 - Sep. 2001Charlotte, NCClients included: Crescent Resources, Castrip, LLC, Sunbelt Rentals, Charlotte Convention & Visitors Bureau.
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