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Work Background
Marketing Consultant
Clarity Marketing Group LLCMarketing Consultant
Apr. 2023Charlotte, North Carolina, United StatesConsult with small-to mid-size businesses to devise and orchestrate customer-centric marketing strategies that fuel growth. Work with business leaders to align marketing strategies with overall objectives. • Collaborate with internal teams and external resources to execute integrated marketing plans. • Drive brand development and awareness through impactful storytelling. • Leveraging extensive experience to optimize ROI and exceed goals. • Drive brand development and awareness through impactful storytelling with clients in real estate development and professional services verticals.
Director of Content and Digital Strategy
Kelso CommunicationsDirector of Content and Digital Strategy
Mar. 2022 - Mar. 2023Charlotte, North Carolina, United StatesSpearheaded end-to-end development and execution of communications strategies focused on content, digital and social media marketing for various clients across several vertical industries. • Directed paid and organic digital marketing, email messaging, advertising, social, and web copywriting. • Worked with clients in healthcare, real estate development, home services, and non-profit/arts verticals. • Wrote blog posts, paid and organic social, email messaging, advertising, and web copy.
Founder and Partner | Marketing  Consultant
Opus 59 Creative GroupFounder and Partner | Marketing Consultant
Jul. 2007 - Mar. 2022Charlotte, North Carolina AreaRecognized as an entrepreneur, established, and directed a marketing agency for 10+ years. • Improved audience-focused written and visual messaging by working with clients to develop consistent communication tone/manner and data-driven decision-making tactics. • Directed strategic development and implementation of marketing programs to streamline client business strategies. • Clients included: OrthoCarolina, XOOM Energy, Aston Properties, National Gypsum, Carolina Asthma & Allergy Center, Empowered Benefits, National Amateur Sports, EDA, Surgical Specialists of Charlotte, Oncology Specialists of Charlotte.
Director of Account Planning | Account Supervisor | Marketing Strategist | Business Development
Corder PhilipsDirector of Account Planning | Account Supervisor | Marketing Strategist | Business Development
Sep. 2001 - Jul. 2007Charlotte, NCHeaded development of marketing communications programs integrating multi-disciplinary agency tactics, including advertising, branding and identity, public relations, custom publishing, internet and multimedia, and direct response marketing. • Envisioned and set up “Brand Camp” and related consulting services for clients. • Clients included: Crescent Resources, Crosland, Conformity Corporation, Riverwalk, Verdae Development, Rowan Regional Medical Center, Helms, Mulliss & Wicker, Lodestone Digital, Patterson Pope, American & Efird, Ballantyne Resort, HRAmerica, Castrip (a division of Nucor), Sunbelt Rentals, Charlotte Convention & Visitors Bureau.
Account Supervisor
Anderson Communications GroupAccount Supervisor
Jul. 2000 - Sep. 2001Charlotte, NCClients included: Crescent Resources, Castrip, LLC, Sunbelt Rentals, Charlotte Convention & Visitors Bureau.
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