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Work Background
FreelanceFreelance Content Strategist
Sep. 2024United KingdomNow open for new clients! Get in touch for content strategy, management, production and research support today.
AutomataContent Manager
Jan. 2024 - Sep. 2024London, England, United Kingdom
AutomataTechnical Copywriter
Mar. 2023 - Feb. 2024London, England, United Kingdom
Woodhall Writing ServicesDirector
Jan. 2022 - Jan. 2023Lincolnshire, England, United KingdomWe took the decision to close Woodhall Writing Services this January. Thank you to everyone we worked with! Do get in touch if you need support, we have an excellent network and will be able to find someone who can help.
MPAContent Strategist
Sep. 2020 - Feb. 2023Newport Pagnell, England, United Kingdom
IGDMarketing Manager - IGD Charity Programmes
Oct. 2018 - Jun. 2020Watford, United KingdomResponsible for online and offline marketing for five B2B FMCG charity programmes. DotDigital | GA | Adobe Illustrator | Adobe Photoshop | MS Dynamics 365 | Hootsuite • Marketing strategy and campaign delivery across online and offline channels including; social, email, media, GDN, SMS, print, display, search, content, experiential, sponsorship and events
• Brand development and management, multiple brands
• Social media strategy, account management and asset creation
• Working with communications team to develop marcomms strategies for maximum press coverage
• Development of content plans, calendars and content marketing strategies
• Content creation and editing across articles, video scripts, brochures, infographics
• Working with SMEs to edit content and improve readability and SEO scoring
• Developing alumni communications plans to increase cross-programme engagement and deliver marketing qualified leads
• Developing delegate engagement plans that improve event attendance and app adoption
• Creating event marketing strategies for the full lifecycle from branding to launch to on-site to post-event • Creation of automated email communications programmes • Briefing and managing relationships with internal and external support resources; design, copy, website and IT teams, plus branding, search, and communication agencies • Management of line report • Senior stakeholder management and reporting • Campaign and website analytics using Google Analytics
• Project management of marketing, communications, design, content, website, engagement, sales and technical projects using Agile methodology
• Active role on employee voice committee
IGDMarketing Planner
Nov. 2016 - Oct. 2018Watford, United KingdomPrimarily focused on creating and delivering multi-channel marketing campaigns promoting B2B learning workshops and bespoke projects, free personal development events and online learning, and employability programmes in schools. DotDigital | GA | Adobe Illustrator | Adobe Photoshop | MS Dynamics 365 Key Achievements
• Project lead on brand refresh for learning programmes, working with senior stakeholders and a design agency to create new TOV, messaging framework and visual identity. Includes company-wide roll out through update of online and offline materials, and training of sales, copy, design and senior leadership team. The project received positive feedback from internal and external stakeholders and resulted in higher event attendance, brand awareness and sales • Launched a new teacher resources hub to a new and unknown target audience building a contact database from scratch through media advertising, PR opportunities, social media marketing and trade show attendance. Resources were used by over 100 schools in the first year of launch which was above KPI targets • Developed effective content-based lead generation campaign to deliver marketing and sales qualified leads to training sales team. Sales-ready leads went from 0 the previous year to 150 in year 1, helping to achieve revenue from customised training projects of £2m
• Significantly reduced the amount of time dedicated to delegate communication by creation of automated email programmes in DotDigital • Go to market plan for a new blended learning programme developed and executed, which saw an increase in uptake from 100 delegates in the pilot to 1,100 in 2019 and on track to have 2,000 delegates in 2020
IGDDigital Content Manager
Jan. 2015 - Nov. 2016Letchmore Heath, WatfordResponsible for content and social strategy and delivery, and managing corporate brand messaging, tone of voice and visual identity. GA | Adobe Illustrator | Adobe Photoshop | MS Dynamics 365 | EpiServer CMS • Creation and curation of content for the core website including writing articles, creating videos, working with SMEs, editing content and sourcing resources by developing third party relationships • Creation and editing of web pages and forms using EpiServer CMS • Content management including proofing, editing, SEO, tagging and regular quality audits • Reporting with the use of Google Analytics
• Scoping UX-based changes and updates and working with the IT team to implement • Implementing quality assurance by managing technical requirements for the website as well as compiling specifications and creating wireframes / mock-ups in liaison with in-house / agency development teams
• Development and management of several company social media channels, both B2B and B2C Key Achievements
• Completed a site-wide content audit that saw new content templates created, over 1,000 pieces of content updated, migrated or completely rewritten, a content library and archive set up and new content management practices rolled out • Working with a branding agency I led the development of a new company tone of voice and brand guidelines which was implemented across all online and offline materials
• Delivered company-wide training workshops to embed new tone of voice and style guide, including training a team of 40 content writers, marketing and communications teams • Responsible for a 600% increase of impressions across social channels in first year of management • Developed and delivered social media campaign promoting career opportunities in the food and grocery sector in partnership with DWP – Tweets were shared by nationwide chain of job centers in a structured and scheduled manner for maximum impact • Ghost writer or several pieces published in trade journals
IGDOnline Content and Development Manager Leading Edge
Dec. 2011 - Jan. 2015Letchmore Heath, WatfordResponsible for content marketing strategy, content creation, development and delivery of the webinar learning programme, website management, and CRM management and development projects. MS Dynamics 365 | Dreamweaver | GoToWebinar Key Achievements
• Website growth from 10,000 hits to 210,000 hits over a four year period
• Saved over 10 hours a week of time as CRM Integration Project Manager and scoping lead • Built an online learning programme which saw growth from training 1,000 people in 2011 to 10,000 by 2017 – now on track to deliver training to 40,000 people in 2020
IGDMembership and Marketing Executive Leading Edge
Jun. 2010 - Dec. 2011Letchmore Heath, WatfordResponsible for marketing free learning events and managing and growing a membership community of 14,000 through strategic engagement and content marketing. MS Dynamics 365 | NotePad++ | GoToWebinar Key Achievements
• 647% increase in impressions on Twitter in the first year of account management
• Increase in community membership from 5,000 to 14,000 during time in role • Increase in event attendance from 1,500 delegates to 6,000 per year during time in role
FSPOnline & Marketing Executive
Jun. 2006 - Jun. 2010High WycombeContent management of company websites, SEO, marketing (emails, social), graphics, writing company blog, analytics reporting, Access database development, data input
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