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Russia
Work Background
StarcasinoMarketing Director
Dec. 2023Belgium
StarcasinoBestuurder
Dec. 2023
SolcasinoMarketing Director
Jan. 2023Melilla, Spain
Green IslandBestuurder
Oct. 2022 - Oct. 2023Brussels Metropolitan Area
StarcasinoMarketing Director
Oct. 2021 - Oct. 2022Brussels, Brussels Region, Belgium
StarcasinoBestuurder - Administrateur
Oct. 2021 - Oct. 2022Brussels Region, Belgium
Magikietsvragen.beCo-Founder & Board member
Mar. 2020 - Dec. 2021Flemish Region, BelgiumAls voorzitter van de raad van bestuurders van de vzw EDU12 draag ik mijn steentje gratis bij in de werking van de organisatie. Magikietsvragen.be is een online platform opgezet door 12 vrijwilligers om kinderen uit het basisonderwijs GRATIS te helpen met hun schoolvragen. Het platform heeft als doel de leerling met een vraag in contact te brengen met een vrijwilliger, die de leerling kan helpen om deze vraag op te lossen. Deze verbinding gebeurt door middel van een videochat via de website of mobiele app. Het platform is volledig gratis en volledig veilig. Het biedt onmiddellijk een antwoord aan de kinderen. Op deze manier hopen wij leerkrachten en ouders bij te staan in het leerproces van onze kinderen. Het begon allemaal op een hackathon, waar een groep vrijwilligers met een idee naar voor kwam om leerlingen tijdens corona te helpen. Hieruit ontstond het concept achter het platform “Mag ik iets vragen”. Na deze hackathon geloofde iedereen van deze groep in realisatie van dit maatschappelijk project. We waren blij dat een van onze vrijwilligers, Frank Meyers van het developmentbedrijf Licquid, aanbood om dit platform tot leven te brengen. Hierop besloten we met zijn allen om dit platform volledig gratis uit te bouwen. Bezoek vandaag ons platform en meld je aan als vrijwilliger. Deel je kennis met kinderen die het nodig hebben: www.magikietsvragen.be.
StarcasinoMarketing & Digital performance
Nov. 2019 - Jan. 2022Brussels
Coca-Cola European PartnersSenior E-commerce & Digital consultant
Mar. 2019 - Oct. 2021Brussels Metropolitan AreaAs the Ecommerce expert, I steer the vision and strategy for CCEP’s Ecommerce business, supporting this new priority during and post COVID, for all their channels. Duties consisted of the following: • Developed/implemented a tool to help the CCEP customers in the short and mid-term in what to do first in ecommerce to get the highest return. (Ecommerce Retail Scorecard)
• Researched and analyzed all aspects of the NARTD ecommerce business in BeLux to come with a clear path to improve all channels. ( Retail, Horeca, Work and Institutions)
• Consulted senior management with expertise and insights
• Developed the 18 month strategy and implementation plan for all channels to increase revenue with more than 50%
• Developed a Performance Matrix of all possible e-commerce touchpoints for NARTD & FMCG products.
• Created a standard Taxonomy and search frame to implement to improve add to basket.
EliaDigital Manager
Sep. 2017 - Mar. 2018Brussels Area, Belgium(Maternity Cover) As the Digital Manager I oversaw the digital marketing strategy for the company as well as being responsible for managing all of the company’s internal and external communications to ensure that its messages are consistent. Duties consisted of the following:
• Leading several teams (IT, internal development, external development agencies)
• Creating & enforcing digital communications strategy and governance for Elia. Soundboard for different departments and senior management
• Digital project management+ Improving the usability, design, content and conversion of the company websites
• Suppliers management & Follow-up public procurement
• Contribute to crisis management.
Hello bank!Business Strategist & Product Owner (Via Pyco Group)
Oct. 2016 - Jul. 2017Brussels Area, BelgiumSteered the vision and strategy for the bank’s user journey and customer experience. Developed and implemented the strategy for Hello Home, an online mortgage platform for the BNP Paribas digital lab. • Managed an agile team of 17 staff, covering front and back end development, design, UX, testing functional analysis, research and business analysis, marketing, and legal. • Served on the Hello Bank Belgium Management Team, reporting progress and recommendations to the CEO, leading research into the customer journey, and developing partnerships with FinTech labs.
• Implemented chatbots and blockchain applications to improve the user experience, approval process, and biometric security.
PYCO GroupStrategic Business & Marketing Consultancy Manager
Jun. 2016 - Jul. 2017Geneva, SwitzerlandLed the strategic planning, research, execution, and assessment of effective marketing campaigns in line with the company’s vision and mission. • Oversaw a digital and social media marketing strategy for F.I.A. - Formula 4 that enhanced collaboration between drivers, fans, and industry organizations. • Managed a c-level assessment for Alpha Credit, and a digital marketing initiative for Colruyt.
• Several C-Level assignments within Banking and Financial
JUSt.AgencyFounder - Managing Director
Jul. 2013 - Dec. 2015Brussels Area, BelgiumFounded and ran a digital agency to drive business performance, through social media marketing. Clients included: Proximus, Panos, Coca Cola, Ice Tea, Ben&Jerry's, Barbecook, Just eat, and numerous FMCG brands. • Increased sales by 50% through targeted social media campaigns. • Developed and executed the digital and social media strategy for Proxumis, a leading Belgian telecommunications company, as well as for Panos, a company within the La Loraine Bakery Group. • Steered the company’s vision, organisational structure, and financial planning. (Achieving 6 figure turnover with a team of +40 people)
Square MelonGroup Head Digital // CDO
Aug. 2012 - Jul. 2013VilvoordeBuilt a lean digital and social business unit within Belgium, the UK, France, Russia, Poland, and Ukraine. Led and restructured a team of eight Account Manager, Designers, Developers, and Project Managers. • Upsold digital services to key existing clients, including international deals with Coca-Cola and Unilever. • Joined the company following a business loss, and helped increase the gross profit from 49% of the historic high within less than 1 year through cost optimization, client engagement, and lean principles.
MasterCardEuropean Head of Digital
Jun. 2008 - Sep. 2012London, England Metropolitan AreaManaging all digital for MasterCard Europe, overseeing 35 market segments and local teams across 42 countries. Key markets included: the UK, Russia, France, Germany, Italy, Benelux , Spain, and most of Eastern Europe. • Audited MasterCard digital in Europe, and created a strategy with RG/A London to address the broad needs and diverse technical capacities of each segment, which was successfully implemented within one year.
• Managed digital marketing for the global Priceless Cities project, a platform to increase the use of MasterCard in large cities. Built a successful global platform with local agencies • Established a relationship with each market leader to stay up-to-date on emerging trends and resource needs, and align these with a larger marketing vision.
• Created and executed training and leadership development programs for marketing staff to drive career advancement and industry competitiveness. • Cut costs and created economies of scale throughout all global regions and digital platforms. • Forged efficiencies in implementing campaigns and projects by creating a clear communication line between Marketing, Business, IT and Development.
Witty Digital & MarketingDigital, Business and Marketing ( C-level)
Jun. 2003 - Jun. 2023BelgiumResult driven manager: advising companies across diverse industries on digital & marketing strategies, lead their digital departments or marketing, to drive revenue and profitability. (measurable revenue and results) * Recent Projects:
• Consulting several C-suite executives across diverse industries on digital, marketing and business strategies to drive revenue and profitability. (Financial, FMCG and consultancy sector)
• Developed the Launch/Brand strategy for a new recruitment player
• Developed the marketing strategy for Kwaremont Beer • Created the (digital) retail, marketing, communications, and PR strategy for an international fashion company in Belgium. (Increasing sales by 80% in USA and 25% in Europe)
• Advised on the expansion within Spain, for a real estate company (Increasing sales by 80%)
• Consulted with Magenta Creative Agency for numerous clients, including Wienerberger, Reynaerts Aluminium, and Max Meubel. Driving Tangible results • Deliver individualized marketing, communications, and PR strategy to sports and television personalities. (Increasing their partnership revenues by 80 to 120%) (Johan Museeuw, …)
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