Caterpillar Inc.Program Manager, Geneva, Switzerland
Jul. 2003 - Jun. 2005Cat Brand Licensing program is one-of-a-kind extension of an industrial brand to Retail - generating >1US$B in annual sales of Licensed products (with ~40% of sales generated in EAME region). Led Global Cat Licensing Program in Europe, Africa, Middle East and AP. Management and Development of Caterpillar Licensees. Trademark Protection in the regions. Development of enterprise Retail Strategy. Supervision of the world largest Caterpillar Licensed Merchandise retails stores at major global industry Expos - Bauma in Munich, Germany (>500,000 visitors) and Intermat in Paris, France (>200,000 visitors).