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Work Background
CX on DemandPrincipal Consultant
Aug. 2024
AGCO CorporationCustomer Strategy & Experience Manager - ANZ and Far East / Massey Ferguson
May. 2022 - Jul. 2024Responsible for facilitating the implementation of Global CX Framework in ANZ, aimed at achieving NPS score of 70. Distribution led Inner Loop feedback model roll out, and all other aspects of enterprise CX strategy in assigned territory.
AGCO CorporationMarketing Manager, Massey Ferguson, ANZ
May. 2022 - Dec. 2022Melbourne, Victoria, AustraliaDelivery of 5-year strategic marketing plan to support enterprise growth objectives 2026.
AkzoNobelNational Services Manager, Vehicle Refinishes
Jul. 2019 - May. 2022Development and implementation of Customer Value Added Services Program (Business Consultancy).
Introduction and roll out of a proprietary digital production solution across the customer network in ANZ. (Jira/Tableau)
AkzoNobelSales and Market Support Manager
Jun. 2015 - Jul. 2019Managing Marketing and Sales Support functions for the Vehicle Refinishes business in ANZ.
9 StrategicClient Director
Nov. 2013 - Jan. 2016Melbourne, AustraliaConsultancy to the CEOs and Boards on Strategic Marketing utilizing a proprietary framework (9 Boxes).
Benchmarking and review of current marketing set up, Market Insights, review and strategic recommendations. Brand and positioning development, stakeholder management, go to market strategy, marketing funciton review, mentoring.
RYCO Hydraulics Pty LtdGlobal Marketing Manager
Aug. 2012 - Sep. 2013Melbourne, AustraliaDevelopment of a global brand strategy for the long-term expansion. Review of marketing processes and infrastructure.
BPSenior Marketing Consultant, Fuels
Dec. 2010 - Aug. 2012Melbourne, AustraliaLed integrated B2B strategic marketing plans to support market share growth within three commercial customer segments (Mining, Transport and Fleet). Thought leadership, Customer Value Proposition and B2B content development.
Caterpillar Inc.Senior Marketing Communications Consultant
Jun. 2005 - Nov. 2010Melbourne Area, AustraliaLed development and execution of Marketing plans to support growth targets in Caterpillar Australia and Asia Pacific region (Global Mining, Construction, Work Tools, Forestry etc.) Role covered responsibilities across Asia Pacific, marketing support to major Alliances, partnerships and Dealers in the region.
Caterpillar Inc.Program Manager, Geneva, Switzerland
Jul. 2003 - Jun. 2005Cat Brand Licensing program is one-of-a-kind extension of an industrial brand to Retail - generating >1US$B in annual sales of Licensed products (with ~40% of sales generated in EAME region). Led Global Cat Licensing Program in Europe, Africa, Middle East and AP. Management and Development of Caterpillar Licensees. Trademark Protection in the regions. Development of enterprise Retail Strategy. Supervision of the world largest Caterpillar Licensed Merchandise retails stores at major global industry Expos - Bauma in Munich, Germany (>500,000 visitors) and Intermat in Paris, France (>200,000 visitors).
Caterpillar Inc.Marketing Service Supervisor, Moscow, Russia
Jan. 1998 - Jul. 2003Established a complete Marketing Support service infrastructure and capabilities in Caterpillar Russia and CIS in support of strategic Global expansion and development of Cat Dealer Network in Russia and FSU (Former Soviet Union). Full range of Marketing activities from strategic Caterpillar Brand projects in the region to team leadership, people development, mentoring and coaching.
Black & DeckerAdministration manager
Jan. 1996 - Jan. 1998All aspects of Sales support and Marketing for the Representative Office in Moscow.
ITE Group PlcProject Manager, Moscow, Russia
Jan. 1994 - Dec. 1995Supervision of a major trade show, Sales
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