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Work Background
Abby Richter, Strategic Brand ConsultingConsultant
Sep. 2024St. Louis City County, Missouri, United StatesI help founders, executives and thought leaders turn big ideas into big results. Let's find the right brand accelerators to help you connect, scale and drive revenue. Check out my website at www.AbbyRichter.com
Concordia PlansAssistant Vice President of Marketing
Oct. 2023St Louis, Missouri, United States
HourWorkSenior Director of Marketing
Jun. 2022 - Oct. 2023• Foster strategic partnerships to drive brand awareness, leading to enterprise account opportunities and exclusive sponsorship invitations • Built the company's first-ever demand generation program, including mentoring Field Marketing & Event Manager, resulting in millions of dollars of pipeline and 700 MQLs in the first half of 2023 • Managed the implementation of Pardot CRM and established marketing operations playbook to drive MQL conversion • Named 2022 ASPIRE Employee of the Year by CEO in recognition of contribution to the company's 3x revenue growth by directly driving the leadership team and rebrand for Series A fundraise
HourWorkSenior Director of Brand & Chief of Staff
Sep. 2021 - Jun. 2022• Awarded by Ragan Communications as “Communicator of the Year ‘Marketing Team of One’ 2022” • Aligned and empowered leadership team through brand identity process; ensuring the brand story and values were authentic, consistent, believed by all stakeholders and reflected through our visual identity • Delivered a comprehensive rebrand and website, elevating HourWork from “new app” to top 100 on Crunchbase, increasing site traffic by 250% and garnering press from The Wall Street Journal • Envisioned and directed the production of a robust brand kit, including animated product-explainer videos & cinematic shorts that promoted our unique brand story; driving thought leadership and exclusive data-driven insights through webinars, mini-training series and Served Quick Newsletter • Analyzed internal processes and identified optimizations; designed new processes including interviewing, onboarding, offsite-team development, companywide meetings, strategic planning
John O'Leary - Live Inspired.Vice President
Nov. 2018 - Sep. 2021St. Louis, MOSpearheaded strategy for two best-selling books ON FIRE (2016) and IN AWE (2020), managing the creation of the book proposal, which reflected the O'Leary brand story and resulted in a significant advance. Highlights: • The full publishing lifecycle: writing, editing, promotion and multi-faceted project timelines • Presale and fulfillment of 30,000 copies which is 5.5x the average annual sale of a published book • Orchestrating a 1,000-attendee book release party and 400, 5-star Amazon reviews • Successful completion of campaign goals: Established as a #1 national best-seller (twice);
increased speaking fee by 50% and cut travel by 25%; increased brand awareness as displayed by
repeat speaking engagements with key organizations such as Microsoft
John O'Leary - Live Inspired.Director of Marketing, Communication & Project Management
Oct. 2014 - Nov. 2018• Utilized strong analytical skills to measure and grow online following (social media + email database) by 400% • Managed rebranding of O'Leary value proposition, messaging + sales strategy to guide website redesign • Executive liaison to board, publishing team, agent, media, vendors, key constituents and team
John O'Leary - Live Inspired.Marketing & Media Manager
Jan. 2013 - Oct. 2014• Wrote, edited, tested and designed web and social content, articles, direct communications, videos and scripts • Researched, developed + launched Live Inspired Podcast (ranked top 20 for business on iTunes + Inc.), radio segments, email challenge programs, online virtual communities, workbooks and more
Ellie MaeMarketing Coordinator
Mar. 2012 - Jan. 2013• Directed production of sales videos, collateral and website, focusing on customer experience to drive acquisition • Applied strategy to A/B test, segment and distribute automated marketing programs on behalf of 300 clients • Established new processes to support the growth of this start-up and Inc. 5,000 company
Barnes-Jewish HospitalSenior Marketing & Public Relations Coordinator (The Foundation for BJH)
Mar. 2010 - Mar. 2012• Served as editor-in-chief for award-winning Giving Magazine; taking complex medical concepts and simplifying them into relatable stories and repackaging them to distribute across the hospital system’s multi-media channels • Represented The Foundation as the media spokesperson and provided senior leadership with media training • Managed relationships with internal and external partners for successful cross-functional collaboration
NGAGE DigitalDigital Account Coordinator
Jun. 2009 - Mar. 2010• Recruited, trained and supervised interns to fill pipeline of full-time account team members in digital agency • Leveraged communication, time- and project-management to build client relationships and business opportunities • Gained sophisticated understanding of User Experience best practices, pitching and request for proposal skills
Girls Inc. of Alameda CountyPR & Marketing Development Associate
Aug. 2007 - Apr. 2009• Executed 50th anniversary PR campaign, resulting in 200% increase of annual media coverage; managed messaging, presentations and media training for executive leadership and board of directors • Planned and executed rebrand and website redesign strategy, architecture and content to enhance brand loyalty • Built key relationships with donors, media, volunteers and public
The University Daily KansanVarious Positions
Jan. 2005 - Dec. 2007Columnist; Marketing, Promotions & Circulation Manager; Account Executive.
KU EndowmentStudent Manager
Jan. 2004 - May. 2007
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