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Work Background
Proposition and Growth Advice & Execution | fractional
BrightPensioenProposition and Growth Advice & Execution | fractional
Jan. 2024Amsterdam Area• Redefine propositions and brand strategy. • Translate propositions into effective campaigns, website content, product and pricing strategies, and customer experience (CX) enhancements.
Director
IG&HDirector
Apr. 2022 - Dec. 2023Utrecht, Netherlands- Delivered digital transformation projects including CX strategy, customer journey mapping, omnichannel experiences, data-driven segmentation, AI and chatbots. - Thought leader and public speaker on creating lovable brands through data, design, and technology.
Digital Strategist
NLinBusinessDigital Strategist
Dec. 2021 - Mar. 2022The Hague, South Holland, NetherlandsAssessed and redefined the global proposition and the platform strategy and roadmap
Marketing & ecommerce advisor | member of advisory board
BrightPensioenMarketing & ecommerce advisor | member of advisory board
May. 2019 - Mar. 2022Amsterdam, North Holland, Netherlands
B2B ecommerce & marketplace strategy | Product Owner a.i.
PW CentralB2B ecommerce & marketplace strategy | Product Owner a.i.
May. 2019 - Sep. 2020NetherlandsE-commerce strategy | Design and launch TICA Online for the Dutch B2B cash & carry brands Tica and Trends & Trade. • Defined and executed ecommerce strategy and roadmap, launching the first MVP. • Developed IT and fulfillment strategies, selected software solutions, and designed online brand and customer experience.
Marketing Director | member of advisory board
BrightPensioenMarketing Director | member of advisory board
Oct. 2017 - Apr. 2019Amsterdam Area, NetherlandsInitially hired to deliver digital marketing; later promoted to Marketing Director. - Shaped growth strategy and led marketing initiatives. - Exceeded growth targets and enhanced the customer journey from discovery to advocacy. - Executed ATL and digital campaigns, including website redesign, CRO, content marketing, email automation, and community building. - Launched new propositions and digital products, collaborating with strategic partners. - Advised on pricing, product bundling, and CRM implementation, including client financial portal. - Managed third-party relationships, selected agencies, and built and coached the marketing and design team.
Ecommerce Strategy a.i.
BOSKAEcommerce Strategy a.i.
Sep. 2016 - Oct. 2017Ecommerce strategy for B2B and B2C | Selection ecommerce IT platform | Requirements & user stories | Team hired
UX strategist a.i.
OmniplanUX strategist a.i.
Jan. 2016 - Sep. 2016NetherlandsUX strategy, creation & test of prototypes for apps that help people getting grasp of financial planning
Ecommerce & online presence a.i.
FairphoneEcommerce & online presence a.i.
Jan. 2016 - Jun. 2016NetherlandsEcommerce strategy | product owner a.i. website & webshop | digital marketing strategy
Product Director a.i.
SnappetProduct Director a.i.
Oct. 2015 - Nov. 2015
Digital Marketing Consultant
BrightPensioenDigital Marketing Consultant
Jul. 2015 - Oct. 2017Amsterdam, North Holland, Netherlands
User Experience Strategist a.i.
BeRepublicUser Experience Strategist a.i.
Jun. 2015 - Sep. 2015Barcelona Area, SpainProject: Digital Banking solution for web and mobile for Morabanc, in collaboration with Fjord and Accenture.
Product Owner ecommerce channel a.i.
KnabProduct Owner ecommerce channel a.i.
Feb. 2014 - Oct. 2015Ecommerce and Ux/CRO strategy aimed at improving results of acquisition channels; product owner of ecommerce channel for fast track development; integrated sales and selfservice design for personal banking environment
Guest Lecturer
Amsterdam University of Applied SciencesGuest Lecturer
Jul. 2012 - Feb. 2016Amsterdam Area, NetherlandsE-commerce lectures, mentor and lecturer CX design (final) projects
Founder | Owner | CEO
MilledoniFounder | Owner | CEO
Feb. 2012Amsterdam Area, NetherlandsMilledoni.nl A curated B2C / B2B gift-giving platform • Developed with an advanced open-source Erlang framework and an algorithm-based recommendation engine. • Achieved 50k monthly visitors in five months with no marketing spend. • Currently transforming the platform to be AI-driven, with AI managing operations, workflows, sales, and marketing. Milledoni Consultancy Provides digital strategy and marketing growth services, offering advice and execution across various sectors, including finance, retail, media, and emerging industries. Passionate about collaborating with entrepreneurs to achieve growth, with a 9.5/10 client satisfaction rate and industry awards. • Provide ecommerce strategy and marketing growth advice and execution. • Work with B2B and B2C sectors, including finance, retail, media, and emerging industries. • Serve startups, scale-ups, MKBs, and agile corporates. • Expertise in proposition, innovation, validation, product-led marketing, growth strategy, and design thinking. • Utilize the ProvenPPP method (Problem-Promise-Proof) for effective solutions.
Category Manager Digital Products & Services
bol.comCategory Manager Digital Products & Services
Oct. 2010 - Jul. 2012
Digital Creative Strategist
Digitas AmsterdamDigital Creative Strategist
Mar. 2007 - Oct. 2010- Developed interactive marketing strategies geared toward increasing online sales, branding and customer satisfaction & loyalty for clients in de mobile, media, retail and finance. - Biggest project: worked for two years in Dusseldorf for Vodafone.de, als lead responsible for the customer experience strategy for the ecommerce digital transformation project, in collaboration with CGI.
Webanalytics Consultant
Digitas AmsterdamWebanalytics Consultant
Oct. 2005 - Mar. 2007Introduced accountability services at Lost Boys, responsible of online effectivity consultancy and product delivery. Developed dashboards and monitoring programs for clients.
Digital marketing effectivity consultant
Tribal DDBDigital marketing effectivity consultant
Jan. 2003 - Dec. 2004Provide in-depth analysis of marketing campaigns and performance.
Projectmanager
IJsfontein interactive mediaProjectmanager
Jan. 2000 - Dec. 2002New business, Account management and Project management.
Head Of Training Department
MediamaticHead Of Training Department
Jan. 1997 - Dec. 2000Head of consultancy & training department, member of the management team.
Workshop Coordinator
MediamaticWorkshop Coordinator
Jan. 1997 - Dec. 1997Amsterdam, North Holland, Netherlands
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