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Work Background
FullsteamProduct Manager
Oct. 2024DUTIES AND RESPONSIBILITIES:
• Proactively explore the current Business Intelligence, Corporate IT, and Platform Services teams to unearth opportunities that expedite development or enhance existing offerings.
• Confront ambiguous problems, transforming hypotheses into actionable, well-structured experiments.
• Collaborate cross-functionally with Finance, Operations, Product, Engineering, Quality, and other units, cultivating rapport as a trusted advisor to teammates.
• Assume end-to-end ownership of the product analytics workflow, defining success metrics, disseminating them throughout the organization, and crafting actionable dashboards and recommendations.
• Innovate by crafting user interface design prototypes for next-generation workflow screens, employing prototyping tools.
• Serve as a vanguard on matters encompassing design, process, testing, quality, sales, marketing, and product integration.
• Steer ongoing analysis, prioritization, and scheduling of defect resolutions.
• Direct market research and business intelligence initiatives to gather customer, user, and
market insights, fortified by SWOT analysis.
Lean TechProduct Manager
Apr. 2023 - Oct. 2024Achievements:
• I supported from my PM role, more than 50 micro-sites launched for client's key yearly events, enabling in-person, hybrid and online events for own and sponsored partners, using the Swogo platform and having a +25% positive direct revenue impact on clients' net income. •Managing and contributing to the entire product lifecycle, from product discovery, customer research and requirements elicitation to product design, building, launching, and impact measuring of two re-boosted online stores that enable the client to generate +7 million USD a year. • Work closely with key internal and external stakeholders to integrate 3 key new manufacturing vendors into the brand-new online stores. This enabled 25 new products added to the store portfolio and an efficiency backend increase of more than 67% compared to the time to handle monthly orders before new sites were launched and integrations completed. Responsibilities:
• Managing and contributing to the entire product lifecycle and roadmap, from product discovery research and requirements elicitation to product design, building, launching, and impact measuring. • Leading product discovery by identifying market/customer problems and pain points to propose, validate, and de-risk solution ideas rapidly.
• Evangelizing the product vision, and shaping the product strategy.
• Provide the team with market expertise, deep competitors' analysis, and thorough user understanding to ensure product-market fit.
• Work closely with engineering, sales, marketing, customer support, and other key stakeholders to ensure customer satisfaction and OKRs fulfillment.
• Running QA tests, and performance check-ups along the product development phases, to ensure meeting clients' needs fulfillment and product performance requirements
• Prioritize feature requests, enhancements, and opportunities based on company goals and objectives.
Linka AgenciaProduct Manager & Digital transformation consultant
Jan. 2023 - Dec. 2023ColombiaConsultancy on market analysis, product-market fit, business model, and development guidelines to develop a virtual advertising management platform that uses emerging technologies for advertising spaces sale, supporting users' decision-making with AI when implementing its sales and marketing strategies.
VaicoProduct Manager
Jan. 2018 - Apr. 2023Medellín, ColombiaResponsibilities
• Digital products' design from idea conception to launch, ensuring business objectives achievement and resources efficient management.
• Product-Market Fit's leadership in order to ensure a profitable SaaS, accurately turning stakeholders' needs into digital product features.
• Ensure product development alignment with the business model, value proposition, and customer segmentation through the implementation of Design Thinking, Lean Startup, Kanban and SCRUM methodologies. Achievements:
• Managed SaaS development through the use of Design Thinking, Innovation Management, Lean Startup, Agile and SCRUM methodologies, resulting in a 4-year business and $200 million COP turnover during the 18 months
• I led the SaaS tech development leading a technology team of 8 people, impacting +10 companies, 16 construction sites and +100 workers (end-users)
Universidad EAFITProduct design and innovation lecturer
Jan. 2016Medellín, Colombia• Speaker and lecturer in topics such as digital transformation, Innovation management, Business model design, Design thinking, Service and Product design. • 6+ Years training Colombian future executives, entrepreneurs, and professionals on topics such as design thinking, digital products development, business model design, and innovation management.
Alcaldía de MedellínProduct Owner & Digital transformation advisor
Aug. 2015 - Dec. 2016Medellín• Digital product design to optimize the supervisors' management tasks related to tracking all the city's infrastructure contracts (500+ contracts/y) at Medellin's municipality and its public works office • Lead the digital product implementation by ensuring user-product fit and guaranteeing solutions to the needs of every stakeholder by using service design techniques, users' feedback, Design Thinking, Lean Startup, and Agile Methodologies ACHIEVEMENTS: • Achieved a 70% downturn in the time spent on data collection, analysis, and executive reports elaboration
• Increased the efficiency of the whole bidding tracking process, through the assertive communication of KPIs and visually intuitive reports shared with supervisors and the management team, positioning the Public Works office as one of the most efficient in the Municipality
PerfoTec / 't Groene Loo BVProduct Design Strategist
Sep. 2014 - Jan. 2015Delft y alrededores, Países BajosResponsibilities:
Leading the Dutch-floral products' introduction into the US market through strategic design analysis. Achievements: • Strategic opportunities identification for the company's revolutionary Nano-pores packaging technology within the targeted market
• Existing products' re-design to ensure coherence between the company’s offer, the purchase context (Supermarkets), and the consumers' needs
• Innovation guidelines definition for the future services and products creation and introduction in the targeted market
Unilever - Global Innovation CenterDisruptive innovator
Feb. 2014 - Aug. 2014Vlaardingen, The NetherlandsResponsibilities:
Strategic design project aimed to innovate the company’s e-commerce channel Achievements:
• 100% e-commerce product portfolio design including monthly subscription service and more than 20 products offer • Innovation guidelines formulation for the future product introduction within the e-commerce channel
• Future scenarios definition to find strategic opportunities within the e-commerce channel
RabobankService design - Academic project
Sep. 2013 - Dec. 2013Delft y alrededores, Países BajosProject aimed to the analysis of the bank, its clients and the modern urban lifestyle trends that resulted in the definition of likely future scenarios that enabled the creation of services to be developed within the coming 5 years.
FeedbackFruitsUser Interface Designer
Apr. 2013 - Jun. 2013Delft y alrededores, Países BajosProject aimed to redesign Feedbackfruits PPT plug-in interface through the analysis of the user experience and interaction.
Organizacion Corona
Bogotá D.C, Colombia
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