Different LifeChief Marketing Officer
Oct. 2014 - Sep. 2018Johannesburg Area, South AfricaDuring this role, I performed all marketing activities for Different.org and Different Life while serving as an Exco member, Remco member, and Board member. I oversaw communications partners, marketing team, and suppliers such as affiliates, aggregators, PR agencies, data enrichment, communication agencies, and data analysts. I also increased work efficiency by developing marketing capabilities of several team members.
Key Achievements:
• Delivered media coverage at 10 times media spend by establishing multi-stakeholder partnerships.
• Attained over 2000 benefits monthly between 2015 and 2018 by growing sales volume.
• Awarded prestigious creative advertising award known as "Gold Loerie" in Shared Value category.
• Conceptualized and managed all procedures of influential multi stakeholder #Whatif campaign.
• Nearly £1 million donated to local charities through Different.org For more information go to: www.differentlife.co.za