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Work Background
FreelanceMarketing Consultant
Jul. 2024
Rawnet Digital AgencyConsulting practice lead, Brand & Marketing
Sep. 2022 - Jul. 2024Repositioned the agency with a new brand positioning strategy and value proposition. Worked with the digital product and marketing team to create new strategy frameworks aligned with the new value proposition. Delivered brand development and positioning projects for B2B SAAS, B2B FS, and B2B Insuretech organisations. Developed consumer insights research methodologies with cross-functional applications for brand positioning, customer segmentation and UX persona development. Developed research methodologies for competitive landscape analysis for brand positioning and proposition development.
GrowthMindsChief Executive Officer
Mar. 2022 - Aug. 2022Built a hybrid, Agile/TOC (Theory of Constraints) operating model for consistent delivery. Designed and implemented operating processes for task prioritisation. Oversaw product development for more profitable strategy engagements. Responsible for the delivery of all client marketing strategies and digital marketing. Owned all client relationships. Implemented successful growth marketing tactics for B2B and B2C clients.
GrowthMindsCCO Chief Client Officer
Aug. 2021 - Mar. 2022
Different Life UKCo Founder / Marketing Director
Mar. 2019 - Mar. 2021Building a Direct to Consumer life insurance company in the UK. Brand development, brand positioning, UX and UI, CRM, Digital Marketing, Content Marketing, Social Marketing, Product Development.
ConjunctionFounder / ECD / MD
Oct. 2018 - May. 2021London Area, United KingdomIn this role, I founded and built an integrated agency. I served as an outsourced CMO for two life insurance brands and a specialist content marketing agent in South Africa and UK to create Conjunction Content while also acting as a senior stakeholder manager to liaise between development teams and marketing and sales operations. Also, I approved the annual budget of the agency through financial oversight.
Key Accomplishments:
• Established profitable agency capable of in-house production.
• Systematised content deliverables for 5 retainer clients by developing various procedures.
• Generated revenue of up to £1M per annum while growing team to 22 members.
• Built an integrated agency delivering: Strategy, Digital, Social, Above the Line and integrated production.
• Negotiated and secured retainers in SA, Europe and the UK
Different LifeChief Marketing Officer
Oct. 2014 - Sep. 2018Johannesburg Area, South AfricaDuring this role, I performed all marketing activities for Different.org and Different Life while serving as an Exco member, Remco member, and Board member. I oversaw communications partners, marketing team, and suppliers such as affiliates, aggregators, PR agencies, data enrichment, communication agencies, and data analysts. I also increased work efficiency by developing marketing capabilities of several team members.
Key Achievements:
• Delivered media coverage at 10 times media spend by establishing multi-stakeholder partnerships.
• Attained over 2000 benefits monthly between 2015 and 2018 by growing sales volume.
• Awarded prestigious creative advertising award known as "Gold Loerie" in Shared Value category.
• Conceptualized and managed all procedures of influential multi stakeholder #Whatif campaign.
• Nearly £1 million donated to local charities through Different.org For more information go to: www.differentlife.co.za
Iconoclast, The Communication ConsultancyCo-Founder and MD
Nov. 2012 - Jan. 2014JohannesburgIn this role, I enabled strategy development by creating operating models and secured retainers to attain various personal benefits. Further facilitated by performing daily operations of fledgling start-up.
Key Accomplishment:
• Established unique agency with main focus on delivering effective strategies.
Spaghetti.tvFounder / Managing Director/CD
Aug. 2011 - Aug. 2018Bryanston JohannesburgOver the course of this tenure, I acted as Executive Creative Director and Executive Producer tasked with overseeing all aspects of business from hiring through to financial reporting. I streamlined workflow by securing retainers from European fashion brand and multiple South African brands as well as ensured steady revenue and secured retainers for sustainable business.
Key Contributions:
• Produced full length feature film "Opening Doors", commissioned by Absa Bank at South Africa.
• Served as Creative Director and Executive Producer for reality TV show "PPC Building Better Homes".
• Established profitable production company with a diverse team of artists and producers
• Built an integrated production model from concept to broadcast allowing for consistent on time delivery
• Developed a TOC (Theory of Constraints) operating model for integrated productions and implemented technology to radically improve delivery time.
Spaghetti MediaOwner
Jan. 2005 - Aug. 2011General Manager of a small boutique production studio. Worked as a director, an editor, a recording engineer and a producer. Worked on commercials for: Motorola, Konica Minolta, FNB, Axe and Scooters Worked as final mix and online engineer for the SAMA's (South African Music Awards) amongst other large events projects
Prolific ProductionsFounder / Managing Director
Jan. 2003 - Sep. 2005Established an events company and a recording studio that traded as Prolific Productions. Responsible for all duties associated with a creative start-up, as well as composing, recording, and producing music for young up and coming artists. Recorded albums for Cutting Jade, The Parlotones.
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