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Work Background
Head of O2 Media & Data Monetization
O2 Czech RepublicHead of O2 Media & Data Monetization
Jun. 2022Prague, CzechiaO2 Media can provide you with - unique insights about your customers in a physical space -> o2geodata.cz - marketing campaigns with sophisticated targeting reaching hundreds of thousands of potential customers in CZ -> o2media.cz - tailored big data models based on a substantial part of CZ population helping you with various business needs eg. searching for a good fit for store/contact point geo locations, traffic monitoring in a physical or an online space, credit scoring, ... -> dataclair.ai
Digital Marketing & CRM & Customer Experience Manager
FootshopDigital Marketing & CRM & Customer Experience Manager
Jan. 2020 - Jun. 2022Prague, The Capital, Czech Republic- Footshop Club (loyalty system) business owner - CRM system development - automated personalized campaigns - PPC cost optimization, unit economics analysis - market analysis, surveys, segmentation, and positioning - customer experience improvements and evaluation
Marketing Manager (Customer Value Management)
O2Marketing Manager (Customer Value Management)
Mar. 2019 - Dec. 2019PragueLeading a team which develops and executes a business strategy for customer retention in telco retail. Thanks to our insights, marketing campaigns and process optimization we have incrementally saved customer value in dozens of millions CZK. - churn prediction model implementation - customer lifecycle value management - internal go-to-market process for retention offers - numerous personalized campaigns - customer cohorts, segments and behaviour analysis - responding to regulatory changes - call centre remuneration system design
Senior analyst team lead (Customer Value Management)
O2Senior analyst team lead (Customer Value Management)
Jan. 2016 - Mar. 2019Prague, The Capital, Czech RepublicCustomer retention strategy and churn prevention. - customer behavioral analysis - data-driven decision making - customer experience improvement - customer sentiment monitoring
Business Analyst and Consultant
KPMG Czech Republic, Risk ConsultingBusiness Analyst and Consultant
Aug. 2013 - Dec. 2015Prague, The Capital, Czech RepublicFinancial risk management and bank processes consulting, data analysis, cost analysis, financial instrument valuation, Projects: - Model of a financial plan for a bank licence application - Model of a financial plan for a private school - Loan approval process - review, analysis and advisory - Risk and control system in a bank - review, analysis and advisory - Cost analysis in healthcare - reporting design and automation - Financial instrument valuation (bonds, options, financial derivatives)
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