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Work Background
New Familiar CreativeFounder
Jul. 2020New York City Metropolitan AreaFounded in 2020, NewFam is a ground-up response to an outdated model of brand creative. We work in a hybrid model, producing both traditional brand strategies and creative for new brands and rebranding, and as a content partner, building lasting, meaningful creative relationships with brands and the people behind them. We integrate our team into your process organically and continuously, generating content to meet the needs of today's digital market for Fashion, Beauty, and Lifestyle brands. We specialize in flexible, autonomous, and conversion-minded solutions for web, copy, and social creative and strategy partnerships. Our mission is to create unforgettable brands and branded media that leaves a lasting emotional impression, turning brand prospects into converts, and converts into cult followers.
Fahey/Klein GalleryArtist
Jan. 2017Los Angeles, California
Self-employedconsultant
Jul. 2011 - Oct. 2014Greater Los Angeles AreaMerchandising consultant. Select clients include Simsotex, Disney Consumer Products.
At Full Speed / Caribbean Sourcing ApparelCreative Director, Merchandiser
Dec. 2009 - Jul. 2011Caribbean sourcing apparelOversaw white label and licensed merchandise production for Target, Walmart, and Kohls. Developed licensing relationships with Disney, Sesame Workshop, and others.
fox Riders CoSenior Graphic Artist
Jan. 2008 - Jan. 2009Team lead developing branded womens' apparel for retailers including PacSun.
Kinetix ClothingLead Designer
May. 2006 - Dec. 2007Lead designer for upscale menswear line. Retailers include H. Lorenzo, Fred Segal, and Bloomingdales.
Beg Borrow Steal knitwearFounder
Jan. 2006 - Jul. 2011Founder, womens' knitwear line. Retailers included Urban Outfitters.
Mighty FineSoftgoods Artist
Jan. 2006 - Sep. 2006Developed licensed and white label artwork programs for clients including Urban Outfitters, Target, Walmart, Hot Topic, The Buckle, and others.
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