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PixalateVP, Enterprise Technology Sales
Apr. 2025 - Nov. 2025- Supports CEO in managing / overseeing enterprise technology sales across North America and EMEA. - Builds and iterates upon process to promote efficiency. Pixalate is the market leading fraud protection, privacy and compliance analytics platform for Connected TV, Mobile App and Websites.
Pivot Advisors, LLC.Managing Partner, Change Management
Aug. 2024United States, New YorkPivot Advisors LLC, is your strategic partner in navigating the ever-evolving landscape of business transformation. Specializing in comprehensive change management, we provide tailored solutions that empower organizations to thrive during times of significant change. Still scaling your business? No worries, we handle the smaller stuff too... Our Expertise Includes:
*Talent Acquisition: Sourcing and placing top-tier talent to align with your company's vision and culture. *Process Review & Optimization: Streamlining operations by reviewing and enhancing your business processes for greater efficiency and innovation. *Mergers & Acquisitions Support: Guiding you through M&A transitions, ensuring seamless integration and sustained business continuity. *People Management: Offering strategic HR solutions that focus on employee engagement, development, and retention. *Human Resource Consulting: Providing expert advice on all aspects of HR, from policy implementation to organizational restructuring. **Why Choose Us?** At Pivot Advisors LLC, we believe that every change is an opportunity for growth.Our dedicated team combines industry insights with a client-centric approach to deliver: *Customized Strategies: Solutions designed specifically for your organization's unique needs. *Proven Results: A track record of successful transformations across various industries.
*Innovative Thinking: Pioneering methods to keep your business ahead of the curve. Let's Connect! Whether you're anticipating an upcoming merger, looking to revamp your HR strategies, or seeking to optimize your workforce, Pivot Advisors LLC is here to pivot your business towards success. Connect with us to discover how we can help your organization not just adapt, but lead through change.
Madison LogicSVP, Client Success & Global Campaign Operations
Nov. 2021 - Aug. 2024New York City Metropolitan AreaThis role directly influences Madison Logic’s ability to deliver the best ROI to our B2B clients by not only creating and managing processes and tools, but also by providing leadership and guidance to our Client Success, Implementation, and global Delivery and Partner Operations teams.
Madison LogicVP, Client Success & Campaign Operations
Apr. 2021 - Nov. 2021New York City Metropolitan Area• Reporting to CRO, oversees all Post Sale Revenue teams (100+ employees) including US Client Success, US Customer Onboarding, US Account Management, Global Campaign Management & Global Partner Operations.
• Responsible for Post Sale revenue execution and retention leading communication with Lead Generation partners ensuring delivery of revenue generating leads.
• Rebuilds process, strategy, and training materials in cooperation with internal department leads. • Informs product roadmap based on feedback from both staff and external clients.
Nexstar Media Group, Inc.VP, Revenue Operations & Client Success (Nexstar Digital, LLC)
Feb. 2020 - Apr. 2021Greater New York City Area- Responsible for conceptualizing, building and overseeing the Media Strategy Operations and Customer Success departments, ensuring that the interaction between those departments is aligned with the larger company-wide strategy. - Manages Video (OTT, CTV, Pre-Roll), Display, SEM, SEO, Native, Audio and custom advertising experiences. - Builds / iterates process and team structure to ensure ongoing success of media strategy, campaign management and revenue operations
- Manages Pricing, Planning, & Execution development and approval
- Assist Product team as business lead for GTM strategy and roll out of new / enhanced product suites to Sales
- Identifies / communicates market trends to greater organization
Nexstar Media Group, Inc.VP, Strategic Development (LKQD Technologies, acquired by Nexstar Digital, LLC)
Jul. 2017 - Feb. 2020Greater New York City Area- Reporting to LKQD's COO, serving as business lead for the LKQD | Nexstar OTT Product. - Responsible for creation and implementation of Nexstar & LKQD's OTT Go-To-Market Business Plan and strategy, inclusive of revenue, operations, training, marketing, and process for implementation across all Nexstar Broadcast markets nationally. - Responsible for integrating said product with Nexstar Broadcast's 1800 nationwide sales reps across 170 local stations in a surgical manner, through the created business plan and strategy, leveraging day to day support from Nexstar Broadcast's executive management team.
- Develops and leads in-market trainings - Assists local, regional and National sales teams with large revenue opportunities as a SME - Moonlights as a Publisher Development Sales Executive, bringing new ad serving and marketplace clients to the LKQD platform LKQD Technologies provides enterprise video ad technology infrastructure for Publishers and Advertisers on all screens. Founded in 2014 by industry veterans, LKQD®’s full stack offering provides scalable systems for ad serving, mediation, programmatic auctions, and advanced reporting. In 2018, LKQD was acquired by Nexstar Media Group.
OpenXGlobal Business Lead, Programmatic Video
Aug. 2016 - Jul. 2017Greater New York City Area- Reporting to OpenX’s CRO, served as Global Business Lead for OpenX’s company wide GTM strategy, monetization and execution of the OpenX Video product across the US, EMEA and JAPAC. - Built ground up interdepartmental operational infrastructure.
- Defined process and standards with launch and commercial teams including Brand and Agency sales teams, DSP sales teams, Yield, Traffic Quality, Publisher Sales teams and internal operations.
- Developed product pricing, commission structure for sales, and brand safety standards across the video marketplace. - Influenced and executed against product roadmap.
- Built OpenX Video collateral, and conducted interdepartmental training, globally. OpenX creates quality programmatic advertising markets that drive superior monetization for publishers and optimal value for brands. As a monetization partner to more than 1,200 publishers worldwide, OpenX enables publisher partners and developers access to the marketing budgets of 100% of AdAge’s Top 100 Advertisers and more than 34,000 brands via the 150+ DSPs, 700+ Agencies, and Trading Desks that trade daily in the OpenX Ad Exchange. Our robust global technology infrastructure ensures full reliability for all ad formats across all digital environments.
SpotX (now part of Magnite)Director, Business Development - NSAM
Apr. 2015 - Aug. 2016Greater New York City AreaWith more than 6+ billion ad decisions per day, SpotXchange is the largest global marketplace of video ad inventory reaching 900+ million unique visitors in more than 190+ countries each month. The most transparent programmatic video advertising platform, SpotXchange connects thousands of publishers with trusted demand sources, running top brand campaigns through its marketplace. SpotXchange is a company of video experts with a track record of world-class managed services for premium publishers.
YahooGlobal Publisher Business Development
Nov. 2014 - Apr. 2015New YorkBrightroll is the world’s largest unified programmatic video advertising platform, connecting buyers and sellers of online video and was recently acquired by Yahoo!. Yahoo Inc. is an American multinational technology company headquartered in Sunnyvale, California. *Mobile Business Development lead for North American properties
*Led the push for VAST+VPAID & VAST+VPAID2.0 standards
*Specialized in strategic supply side partnerships and private marketplaces through publisher relations with a focus on the Comscore top 100 video properties
*Responsible for working closely with internal departments to identify opportunity and demand requirements on the client and agency side including integrations, inventory quality, scale and content
*Responsible for enabling the leverage of product support and general growth of the business.
TelemetrySenior Manager of Accounts, North America
Jul. 2012 - Nov. 2014Greater New York City AreaTelemetry are world leaders in the manipulation, delivery and verification of digital televisual content and advertising. Our team members are highly qualified coders, engineers and analysts. In 2008 we were awarded an International Emmy® Award in recognition of our expertise within the digital televisual content sector. We deliver and diligently audit vast quantities of high quality, interactive and linear video across the globe; saving our clients millions of dollars each year. We are independent, media neutral and experienced. We bring analytical rigour and science to the art of televisual delivery and help make sense of the digital video sector. *Served as a lead for the AM staff *Direct hand in client direct sales/business development
*Secured the Verizon FiOS, Mars Pet and Wrigley business
*Served as pseudo Product Manager, working directly with Engineering and Product teams to develop and/or enhance new and existing tools and products
*Recommended new metrics for company's Digital Media Index
*Worked with ENG to scale and weight metrics within the Digital Media Index
*Responsible for building and presenting reporting to client side c-suite execs *Analyze data, compile and present equity reports, assisting in informed buying decisions *Lead on the company's largest account
*Worked closely with creative agencies and client side creative leads in conceptualizing and building custom interactive OLV ads (desktop, tablet and mobile). *Worked directly with multiple mobile partners on their MRAID and VPAID2.0 integrations
*Assisted in strategic integrations with companies such as Google, Hulu, and ESPN
*Expert in inventory quality and measurability
Comprehensive Medical CareDirector of Marketing and Web Development
Aug. 2011 - Jul. 2012*CSS & HTML Proficiency *Lead marketing and advertising for the three locations of CCMC's multidisciplinary medical practice
*Rebranded company image including the creation of a new logo
*Directed a marketing strategy overhaul
*Reworked marketing budget (with an immediate savings of 1/3)
*Built strategic partnerships with media vendors
*Responsible for creative conceptualization (both on and offline media)
*Immediate enhancements made to the site increased web traffic by 72% in 8 months. *New business development strategies applied increased patient volume by 30% (Edison office).
AOLAdvertising Manager
Nov. 2010 - Aug. 2011Patch is a local news and information platform for communities across the nation, merging technology and professional journalism. Patch's mission is to improve communities and the lives of their residents by providing 24/7 access to original reporting, data and information, where and when it's needed. Headquartered in Soho, NYC, Patch sites are run locally by full-time professional journalists, sales and directory professionals, and are supported by a team of engineers, product, design and business people. Patch was acquired by AOL in 2009.
USA TODAY Co., Inc.Digital Account Executive
Oct. 2007 - Nov. 2010
EC TechnologiesLead Consultant
Oct. 2003 - Jul. 2016New JerseyAt EC Technologies, we believe that there is always an opportunity to make you more valuable through in-depth knowledge of Microsoft Office applications. We also believe that software training is one of the most important investments an individual can make in oneself or a company can make in its workforce. To help you achieve your learning goals, we have developed unique quick reference guides and hands-on classes that focus on specific skills so that you can learn what you want, without wasting time and money on skills you already have mastered.
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