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Work Background
Publicis Health MediaDirector, Media Technology
Apr. 2022United States
Publicis Health MediaAssociate Director, Media Technology
Mar. 2020 - Mar. 2022Philadelphia, Pennsylvania, United States
a4 MediaManager, Client Services
Jan. 2018 - Mar. 2020Greater Philadelphia AreaAn expert in digital marketing and buying practices across digital channels and thought leader on emerging practices, with the responsibility to drive innovation at both the strategic and execution level. Serve as the primary connecting point across all internal media functions connected to the business. Proactively cultivating key partnerships to deliver successful digital media campaigns to clients across social, programmatic, display, mobile, and video. Act as day-to-day team lead, mentor, coach, and support base for the media buying team and the analytics/reporting team.
GateHouse Media/Calkins Media, Inc.Digital Product Manager
Mar. 2014 - Dec. 2017Greater Philadelphia AreaResponsible for managing a team of Digital Account Coordinators. The team's primary role is to ensure all digital campaigns are built and launched accurately, and on time. They also provide the sales teams monthly reporting, including campaign performance analysis, and product recommendations/up-sell opportunities. Drive digital revenue performance across all the sales channels – by improving digital product offerings, launching new products and retiring ineffective products. Develop strategies to ensure the success of all phases of product life-cycle – conception, definition, launch, procedures, post-launch maintenance, quality assurance and feedback. Structure timelines, budgets, expectations of products with Director of Advertising and managers. Develop processes with Vendors/Ad Ops/Client Services Manager for specific product procedures to ensure efficiency, quality and ease of use. Coordinate and compile training directives/launches with training director and vendors. Continuously manage, evaluate and streamline processes from sale to analytics of products. Work closely with the Digital Specialists, Digital Account Coordinators to train and coach the sales organization on these product offerings and work as the primary liaison with all vendor partners. This position has a responsibility for growth and performance of the video revenue line specific to show sponsorships and pre-roll video performance. Works to secure new sponsorships with the sales teams, focuses on how to fully monetize the editorial video show suite.
Digital First MediaRegional Digital Sales Manager
Jun. 2012 - Mar. 2014
GannettDigital Specialist-Key Accounts
Nov. 2011 - Jun. 2012
Jefferson University - Radiation TherapyStudent
Sep. 2009 - Aug. 2010
Philadelphia Newspapers, IncOnline Account Manager
Jan. 2006 - Aug. 2007
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