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Work Background
SpekkPaid Media Analyst
Apr. 2024Edinburgh, Scotland, United Kingdom
EYConsultant - Financial Services Transformation
Sep. 2022 - Apr. 2024Edinburgh, Scotland, United Kingdom
FreshSight Ltd.Marketing Manager
May. 2021 - May. 2022Edinburgh, Scotland, United Kingdom- Generated new branding, a website, and social media marketing strategies through discussions with key stakeholders; - Engaged applicants and potential clients on Facebook, Instagram and LinkedIn in a fast, friendly, and informative way, in line with tone-of-voice guidelines; - Supported the interviewing and onboarding of 72 student consultants from 20+ nationalities on an annual basis; - Mentored a team of 6 individuals from diverse backgrounds to create a customer engagement strategy for the client.
Smart Data FoundryMarketing and Communications Intern
May. 2021 - Dec. 2021Edinburgh City, Scotland, United Kingdom- Researched and wrote a report on consumer data protection concerns and their impact on target audience segments to inform engagement with relevant consumer data protection groups; - Communicated with and scheduled key stakeholders to produce a video for the UK Research and Innovation funding body; - Gained exposure to brand-building frameworks through weekly meetings with marketing agency ZAG.
FreshSight Ltd.StartFresh Consultant
Dec. 2020 - May. 2021Edinburgh, Scotland, United Kingdom- Researched partnerships within the Scottish tourism industry and produced a lead generator template for the client, a startup games development company; - Produced a report giving feedback on the current state of the business plan with points to improve when communicating with investors and other key stakeholders; - Created a roadmap for growth strategy through mapping out potential partners and developing methods for approaching them.
FreshSight Ltd.Lead Consultant
Sep. 2020 - Dec. 2020Edinburgh, Scotland, United Kingdom- Produced a 50+ page deliverable on marketing and customer retention strategies to help the client, a coworking business, adapt to an online mode during Covid-19; - Developed public speaking by presenting the project process to panellists and 35+ cohort members on 3 occasions; - Led a team of 5 other consultants through organising weekly agendas, scheduling meetings, and creating a clear line of communication between the team and the client.
J.P. MorganSpring Intern
Mar. 2020 - Apr. 2020- Increased proficiency in Microsoft Excel through training sessions in the application of financial models to data sets; - Strengthened knowledge of financial concepts through blended online classroom sessions and peer-to-peer discussion; - Applied DCF analysis and other valuation methodologies to example organisations to project investment profitability.
FreshSight Ltd.Projects Manager
May. 2019 - Apr. 2020Edinburgh, United Kingdom- Acquired 12 new clients through generating leads from networking events and online; - Created 10-week project roadmaps to ensure client expectations were met and provide structure for consultants; - Launched a new product to fill a gap in our offering by extending our consulting services from 9-week projects to 4-week generalist consulting projects aimed at pre-legal-incorporation stage socially conscious startups, resulting in a wider client base.
FreshSight Ltd.Consultant
Jan. 2019 - Apr. 2019Edinburgh, City of Edinburgh, United Kingdom- Produced a 60+ page communications report based on analysing trends through secondary research and responses from a 700-response survey; - Researched strategies for engaging with target audiences to destigmatise and raise awareness about invisible and visible disabilities; - Communicated with a diverse team to deliver a communications and marketing project from scratch in a 9-week timeframe.
Edinburgh Homelessness ConferenceCo-Founder - Life on the Streets: How Can Students Help?
Nov. 2018 - Mar. 2019Edinburgh, United Kingdom- Founded and ran the first student conference in the UK aimed at destigmatising homelessness; - Lead a team of 5+ people to arrange marketing, ticketing and sales for the conference by adopting an independent and communication-focussed approach; - Coordinated with Edinburgh University and a range of charities (local and national) to secure a venue, funding, speakers, and informative stalls for students to benefit from.
BlackRockOut @ BlackRock Insight Day Attendee
Oct. 2018 - Oct. 2018London, United Kingdom
Unicef on Campus EdinburghSocial Secretary
Sep. 2018 - Apr. 2019Edinburgh, City of Edinburgh, United Kingdom- Utilised social media channels to market the annual charity winter ball with Save the Children, selling over 300 tickets; - Arranged 10-12 social and charity events throughout the year which led to a 15% increase in membership numbers.
Code First: GirlsCourse Ambassador
Sep. 2018 - Nov. 2018Edinburgh, City of Edinburgh, United KingdomUndertook a beginner-level coding course with Code First: Girls covering the basics of HTML, CSS, Bootstrap, and jQuery. Also introduced principles of user experience and using GitHub to share and collaborate on coding projects. Won second place in the end of course competition with a basic website design aimed at tackling the issue of homelessness in Edinburgh.
Stafford Long & PartnersInvestment Banking Insight Day Attendee
Sep. 2018 - Sep. 2018London, United Kingdom
Blacks Outdoor Retail LimitedSales Assistant
Nov. 2016 - Aug. 2017Glasgow, United Kingdom- Ensured positive customer experiences for 30+ customers daily through friendly and efficient customer service. - Carried out visual merchandising activities after receiving high quality training from JD Group. - Communicated with a team of 3 colleagues to ensure task completion and customer satisfaction.
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