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United States
Work Background
NielsenInternational Media Analytics
Jan. 2020Londres, Inglaterra, Reino UnidoAt Nielsen Media, I'm responsible for developing end to end research projects for the media sector, working with advertisers, publishers and influencers agencies in different regions of the world. My main projects involve measuring the effectiveness of digital campaigns, analysing the performance of campaigns like the ones using influencers on social media such as Instagram, YouTube, Facebook and Twitter, etc. in addition to customized studies.
Nielsen IQSr. Client Manager for Sainsbury’s UK
Jan. 2019 - Dec. 2019LondonOn the Sainsbury’s account, I was working with the Marketing & Insights team and I was responsible for the market research analysis and studies, helping my client to better understand its shopper's behaviour and leverage performance in key categories and markets through data analytics, insights and actionable recommendations.
Nielsen IQAccount Manager
Mar. 2018 - Jan. 2020OxfordAfter moving to the UK I was responsible for training and coordinating the deployment of a new business intelligence project (Nielsen Insight Studio) for Mondelez, aiming for faster insights, integration of data sources and report optimization
NielsenBASES - Innovation Business Partner
Jan. 2017 - Mar. 2018BrazilDid you know that 95% of product launches fails to reach their business objectives ? So what differentiates the successful launches from the failure ones, considering consumption adoption?What is needed for a new product to be successfully adopted by the consumer? Nielsen innovation solutions can give you all these answers and much more... And this was my role as Innovation Business Partner !
NielsenClient Services
May. 2015 - Dec. 2016São Paulo e Região, BrasilAs an account executive at Nielsen I was responsible for the client facing and data analytics, which basically includes addressing briefs and presenting studies, developing high-level analytic support for my clients, helping them to better understand and perform in their markets through integrated and effective market research solutions.
NielsenTrainee
Jan. 2014 - May. 2015São PauloDuring Nielsen Executive training program, I had the opportunity to have contact with many and different areas of the company, developing my analytical and presentation skill. Scope passes through tests and integrated projects, including presentations for external or internal client briefings, with the objective to apply and develop all the knowledge acquired during the training program.
GE HealthcareIntern
Jan. 2013 - Dec. 2013São Paulo Area, Brazil]Internship program at Healthcare industry – At the giant GE, I have had one of my first job opportunities. Main assignments included supporting the import/export healthcare team while I was responsible for making all the inter-company equipment importation and also responsible for all the international trade flow processes: factory demand, product validation, delivery and customs process.
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