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Work Background
LedgerSenior UX Writer
Apr. 2024Paris, Île-de-France, France
LedgerUX Writer
May. 2022Paris, Île-de-France, France
LedgerFreelance UX Writer
Mar. 2022 - Apr. 2022
UX Writing HubUX Writing Student
Jan. 2022 - Mar. 2022For further bolstering my UX writing and strategizing skills, I've enrolled with the UX Writing Academy's 6-month certification course. It's a remote-based part-time course that I'd be pursuing in tandem with any ongoing work opportunities. I'm excited to be able to substantiate my work-based experiential learning with structured academic learning with the aid of UX writing industry veterans.
PixelmattersFreelance UX Researcher and Writer
Jan. 2022 - Feb. 2022Porto, Portugal
Uphold Inc.UX Writer and Strategist
Jul. 2020 - Aug. 2021Braga, PortugalMy work at Uphold can be summed up in two words: Strategize + Type - As its maiden UX writer, I took responsibility for establishing the supporting structure for incorporating UX writing as a necessary step in the product development cycle, and writing in itself. - I also doubled up as the UX researcher and helped out with surveys, heuristics, usability testing, and other forms of user research. - I participated in new projects and help build them from the ground up, in terms of research and dictating content flow, following it up with user testing, and iterations. - With pre-established products and projects, I helped in their maintenance by performing content audits and proposing ways to improve them. - I was involved in the process of preparing a style guide to bring consistency to the company's voice and content across all projects and platforms. - I proposed ways to improve Uphold's product-generated emails in terms of tone, information architecture, verbiage, and design. - I prepared guidelines to set the content tone of each project that I worked on. - I prepared guidelines and best practices regarding the language used in confirmation dialogues. - I worked towards bringing greater awareness to my role and contributions as a UX writer and in cementing my involvement in the Product Development Process as early as possible.
Hostelworld GroupJunior UX Researcher
Feb. 2019 - May. 2020Porto Area, Portugal- I helped in laying the foundation for a UX culture, starting with research-oriented product roadmaps and UX guidelines, right down to the implmentation of UX tools accessible to all. - I regularly participated in stakeholder meetings, bringing to the fore some crippling user pain points adversely impacting KPIs, along with solutions. - I spearheaded the need for supplementing quantitative data with qualitative information and suggesting ‘evidence-led' alternatives to systems that wouldn’t accommodate user needs. - I worked towards eradicating existing design debt and focusing on design that is geared towards simplicity rather than sophistication, with a focus on defining the right approach in order to successfully build an operational Design System. - I aided in testing solutions and existing products with the mindset of 'disproving' assumptions as against validating them. - I aided in the development of a centralized dashboard showcasing key metrics to identify and track user satisfaction and behavior throughout the website funnel, readily available for anyone in the company to monitor.
Hostelworld GroupProduct design - Internship Trainee
Nov. 2018 - Jan. 2019Porto Area, Portugal I presented samples of qualitative analysis for different experiences across the website and ways on how to improve them. The methodologies I employed in doing so include the following: Heuristic analysis, User surveys, IA building, Cost-benefit analyses, to name a few.
The New Digital SchoolUX Design Student
Jan. 2018 - Dec. 2018Porto Area, PortugalAfter having moved to Porto from New Delhi, India, I enrolled at The New Digital School to kick start my transition from being a Corporate Lawyer to a designer. It was during my time here that I found my calling, carefully nestled in UX design. The New Digital School and its unconventional methods have imbibed me with a fresh lease on learning. Implementing and propagating UX as an indispensability is the flag that I bear for every project that I am made a part of.
Economic Laws Practice (ELP)Associate
Jun. 2015 - Aug. 2017Antitrust Laws. Working as a Legal Associate of the Antitrust Law team and managing clients the likes of Google and Ericsson equipped me with the following; - Proficiency in market-specific research, - A research-driven approach, - Thriving in a high-pressure environment, - Managing multiple deliverables simultaneously,
- Prioritizing client deadlines, - Managing overlapping deadlines, - Learning to take criticism and feedback and iterating accordingly.
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