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Work Background
Cristallerie Italiane srlBrand Strategy & Product Manager
Aug. 2024 - Jul. 2025Milan, Lombardy, ItalyAs a Brand Strategy Manager I was helping the Brand Director to reposition a brand of Italian premium hand-made table wear. My work included: - Market analysis - Competitor Analysis with Positioning maps - Customer analysis (Personas, Customer Journey Maps, ecc.) - Brand Vision & narrative - Brand Moodboard - Packaging & E-commerce design guidelines - Marketing Strategy (Digital marketing strategy and Retail Event strategy) - SEO words & trends analysis - Marketing budget & team evaluation - E-commerce development As a result Brand Director received a 80+ pages report with examples of copywriting, web-page designs, guidelines for shootings and guidelines for every marketing channel to use.
BABOCHKASenior Marketing Project Manager
Apr. 2021 - Mar. 2024St. Petersburg, RussiaI am a marketing manager assisting directly to CEO and CMO with all marketing activities of the Company - leading luxury & fashion goods retailer in St. Petersburg. I am responsible for special marketing projects, communication with international marketing & press offices of our partners, marketing budget planning and advertising plan for multibrand project and for 3 franchising brands: Armani Exchange, Emporio Armani and Max&Co. I was the project manager of the first of a kind fashion multibrand exhibition in Russia, organised together with the Hermitage State Museum. The Gala opening was visited by Stella McCartney, top managers of the international luxury brands and by Russian celebrities. Exhibition collected 30 luxury brands in one place. I am a project manager of the newest city brand "Staronevsky. Fashion District" - an urbanistic project aimed to create the most luxury street retail area in St. Petersburg. This project includes marketing plan, advertising plan with budget allocation, fund rising and government relations. Partners of the project are Chanel, Louis Vuitton, Dior, Bulgari, Omega, Fendi and others (circa 20 world luxury brands). First advertising campaign showed increase in tourist traffic by 300% and growth of sales. I am responsible for special marketing projects such as corner & pop-up store launches (Marni, Stella McCartney, Valentino), marketing activities with brands such as Ermenegildo Zegna, Loro Piana, Giorgio Armani, etc., communication with press (Vogue, Tatler, Harper's Bazaar, etc.), advertising sales in BABOCHKA magazine. Main skills: - marketing plan, budget & analysis (Excel, Data Science) - media planning - press & media communication - project management, including architectural projects - marketing communication strategy - government relations - Adobe Photoshop, Illustrator, InDesign
BABOCHKATrade Marketing Manager (Armani Division)
Jan. 2019 - Sep. 2021St Petersburg City, RussiaCoornitated as a marketer 3 brands on local market: Armani Exchange, Emporio Armani, EA7. || Main responsibilities: - Led the execution of brand awareness and positioning strategies on a local market - Developed marketing plans and calendars for the local market - Ensured global brand image together with Retail, CRM and Production for offline and online brand presentation - Launched store omnichannel events aimed at improving up/cross-selling - Coordinated promotional campaigns, events, and media planning - Managed budgets and monitored campaign performance - Successfully collaborated with internal and external stakeholders with the aim of meeting Sales & marketing KPIs || Achievements: ✓ Increased revenue by +20% due to traffic growth by +45% for Armani Exchange network (5 stores), as the head of local marketing; ✓ Grew turnover by +30% for Emporio Armani brand through increasing loyal customer base by +33%, as the head of local marketing;Coornitated 3 brands on local market: Armani Exchange, Emporio Armani, EA7.
BABOCHKAJunior Marketing Manager
Apr. 2018 - Dec. 2018St Petersburg City, RussiaIn my role of a Junior Marketing Manager I helped CEO and CMO of the company to coordinate the most complex projects. For my successful work I was appointed the main responsible person for the projects like: - BABOCHKA 30th Anniversary celebration and a fashion exhibition held in the State Hermitage Museum. Multidimentional Project included corporate communication and coordination on behalf of CMO 30 worldwide known fashion brands (Prada, Givenchy, Giorgio Armani, Zegna, Valentino and etc.) and other stakeholders as architects, production, creative, logistic and legal teams, museum authorities, press & media, special guests, etc - BABOCHKA 30th Anniversary Party with participation of 800+ clients, main fashion press (Vogue, Harper’s Bazaar, Tatler, Elle, etc.) and coordination of the visit of Stella McCartney as a guest of Honor) - City marketing development together with CEO of the company with my responsibility to coordinate activities between city government (Ministry of Tourism, Culture, Commercial Committee, etc.), private companies (such as Louis Vuitton, Dior, Chanel, Omega, Fendi, etc,) and company interests During the project I was also a Lead of 3 assistants
FerrariTrade Marketing & Communication Manager, Ferrari Store Russia
Aug. 2015 - Apr. 2018St. Petersburg, RussiaIn a role of Marketing Manager I was the main responsible person for all marketing activations and planning conducted by franchisee of Ferrari Store in St. Petersburg and Sochi. || Main responsibilities: - Coordinated promotional campaigns, events, and media planning - Analyze market trends and consumer insights, making cluster analysis for the new brand and growing the loyalty of customers - Initiated press & media communication and conducted these projects – Was part of an e-commerce development team and together wit web designers created internal CRM, widgets, landing pages and e-commerce catalogue – Launched and managed social media pages for the local market - Collaborated with internal teams and external stakeholders || Results: ✓ Increased revenue for the franchised store network by +19% while reducing the marketing budget by -21%; ✓ Developed customer retention program that led to an increased share of loyal clients up to +15% in total revenue of the company in the frameworks of growing customer base.
G-20Y AssociationKey Account Specialist
Jun. 2014 - Nov. 2014Switzerland- Promoted to Senior Key Account Manager due to excellent performance (contributor to acquiring 20% of top clients in Sales of a product for C-Level Executives - participation at the international business conference); - Led a team of 6 people over achieving Sales KPIs. Clients: HSBC, Deutsche Bank, PepsiCo, Eni S.p.A., ENEL, Airbus, Banca Impresa San Paolo, McKinsey Company, Philips, Salesforce, etc - Promoted to Senior Key Account Manager due to excellent performance (contributor to acquiring 20% of top clients in Sales of a product for C-Level Executives - participation at the international business conference); - Led a team of 6 people over achieving Sales KPIs. Clients: HSBC, Deutsche Bank, PepsiCo, Eni S.p.A., ENEL, Airbus, Banca Impresa San Paolo, McKinsey Company, Philips, Salesforce, etc
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