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Work Background
Upwyde DevelopmentsMarketing Supervisor
Nov. 2024Cairo, Egypt• Supervised marketing initiatives for East and West projects to ensure alignment with company goals.
• Conducted research to better understand the target market and inform marketing plans.
• Assisted in developing marketing strategies to enhance brand positioning.
• Coordinated with external agencies for advertising and PR efforts.
• Oversaw the execution of sales events and project launches across regions.
• Collaborated with sales and development teams to align marketing activities with objectives.
• Tracked campaign performance and recommended improvements based on results.
Upwyde DevelopmentsSenior Marketing Executive
Sep. 2023 - Oct. 2024Cairo, Egypt• Managed marketing campaigns to promote real estate projects and generate leads.
• Oversaw Upwyde’s branding, sales events, and project launches.
• Created marketing materials such as brochures, ads, and social media content.
• Worked with sales teams to ensure consistent messaging and support sales goals.
• Organized and participated in exhibitions, open houses, and promotional events.
• Analyzed campaign results to improve future efforts
COLORS BeautyAssistant Brand Manager
Oct. 2022 - Sep. 2023Cairo, Egypt• Design and Execute Marketing Activation Calendars, Brand plans and promotional activities
• Manging Offers, Events, Gifts & Activations with all make up Brands, Suppliers & distrubuters
• Prepare creative & media agency briefs, evaluate agency proposals
• Creating labeling sheets for new or facelifted cosmetics
• Pricing Analysis / Sales Monitoring / enhancing instore experience
• Coordinating Promotional activities & Events
• Reviews marketing related KPIs • Understand the local and the key international competitors
B2B for Investment & Real Estate MarketingCommercial Marketing Executive
Jun. 2020 - Sep. 2022Cairo, Egypt• Create 360° yearly & quarterly marketing plans (Sales/Marketing) for B2B and Exclusive Developers
• Analyzed competing competitors' performance & new market trends to always have a competitive edge
• Developed various marketing materials for new launches (Exhibitions, Ads, Digital Platforms, etc.)
• Create visually compelling designs for various events, launches & digital platforms to ensure visual identity across different touchpoints
• Worked with external agencies to design and produce creative visuals and branding materials
• Create engaging content for their social media channels, aligning with current trends and best practices to maximize engagement
MO4 NetworkJunior Graphic Designer
Nov. 2018 - May. 2020Cairo, EgyptCreating & Designing content for different clients on social media pages
Clients (FMCGS) Cocacola, Fanta & sprite, Stella, Desprados Schweppes, Drinkies & Heinken | (Automotives) Uber | (Hotel & Resorts) La Maison Bleu, Marriot Mena house, Jw Marriot
Four Seasons, Intercontinental | (Malls) City Centre Alexandria & Maadi, Mall of Egypt
(Real Estate) Orascom, Marakez, The greek Campus | (F&B) Mega, Mori sushi, Brgr Truck
Boho Bun, Mince, el torr (Festivals & Conferences) el Gouna film Festival, Riseup Summit
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