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Work Background
Net NetCo-Founder/CRO
May. 2024North America - Europe - LATAMAs co-founder and Chief Revenue Officer of Net Net, I lead the company's growth and revenue generation efforts, driving our mission to transform how creative and technical services firms manage their operations. I focus on expanding our client base within our target market of smaller creative and technical services firms, such as ad agencies, web designers, software developers, and IT providers. I also play a key role in shaping our sales and marketing strategies to highlight the value Net Net provides by centralizing workflows, increasing efficiency, and boosting profitability for our clients.
Sweet Spot RentalsCo-Founder/CEO
Aug. 2022WorldwideWith a team of seasoned industry veterans, Sweet Spot Rentals is driven by their unwavering passion for vacation rentals. Recognizing the potential for a superior experience compared to traditional hotels, we are dedicated to elevating the entire booking process and staying at a short-term rental. Our primary goal is to enhance the experiences of both homeowners and guests, offering owners affordable and efficient management tools while ensuring a consistently seamless and user-friendly vacation rental journey for our esteemed guests. At Sweet Spot, our mission is clear: to deliver exceptional value and an unrivaled management experience for investors, homeowners, and guests alike. I increased sales from a startup to $2.5 million in 2023.
VHC - Vacation Homes CollectionVP of Global Sales, Growth, and Expansion - US, LATAM, Europe, Caribbean
Jul. 2021 - Nov. 2022United States and EuropeAs the Vice President of Growth and Expansion at VHCstay, I had the incredible opportunity to spearhead the company's expansion efforts across multiple territories. With a strategic focus on the United States, the Caribbean, Latin America, and Canada, I successfully led VHCstay into new markets, propelling our brand to new heights. Leveraging my expertise in short-term rentals, I navigated each region's intricacies, identifying key growth opportunities and implementing effective expansion strategies. Through my leadership and dedication, VHCstay established a strong presence in these markets, solidifying our position as a global leader in the vacation rental industry while overseeing the performance and professional development of an extensive US team surpassing 150 employees across the United States; I ensured the highest standards the excellence and efficiency were upheld within the organization.
VacasaRegional Sales Executive - US Growth & Expansion
Dec. 2019 - Aug. 2021United StatesIn my role as a Regional Sales Executive at Vacasa, I was responsible for the management, training, and coaching of multiple sales teams spread across various states and markets. My duties encompassed formulating sales strategies tailored to diverse regional market dynamics, enhancing operational efficiencies, and boosting team performance. I excelled in identifying and nurturing talent, setting rigorous sales targets, and guiding my teams toward achieving these goals through hands-on coaching and leadership. My approach was holistic, focusing on driving sales growth while ensuring alignment with Vacasa's overarching business objectives. By fostering a culture of excellence and adaptability, I played a critical role in expanding Vacasa's market footprint and achieving superior sales results in a competitive landscape.
TurnKey Vacation RentalsDirector of US Sales, Growth, and Expansion
Dec. 2014 - Sep. 2018Regional USAAs a seasoned professional in the travel industry, I was a founding member of the team that established TurnKey Vacation Rentals. Fueled by our shared passion for the industry's boundless opportunities, we recognized the need for a superior alternative to hotels and set out to revolutionize the booking and stay experience. Our unwavering belief in the market's growth led us to develop innovative, cost-effective management tools for homeowners while prioritizing a seamless and user-friendly vacation rental journey for consumers. My role in TurnKey's trajectory was pivotal. I joined the company after acquiring my property management business and at the dawn of its establishment. Leveraging my expertise, I helped propel TurnKey into the third-largest property management company. By expanding our portfolio and opening new and emerging markets nationwide, we positioned TurnKey as a driving force in the industry, a testament to my leadership and strategic vision. At TurnKey, our unwavering commitment to excellence is the cornerstone of our mission. We strive to provide homeowners with the ultimate management experience and an unforgettable guest journey that keeps travelers coming back time and again. Join us in shaping the future of the vacation rental industry and be a part of our transformative journey, built on a foundation of trust and reliability.
I joined TurnKey after acquiring my property management company just as TurnKey was getting off the ground. I helped cultivate TurnKey into the third-largest property management company by expanding our portfolio and opening new and emerging markets coast to coast. For four years, I Ranked in the top 5% of employee performance.
Short-Term ConsultingFounder/Principle Consultant
Jul. 2012United StatesAs a short-term rental consultant, I leveraged my comprehensive industry expertise to advise property management companies on optimizing their sales team operations, ensuring they achieved maximum occupancy rates and revenue growth. My proficiency also extended to guiding several SAAS companies, where I crafted bespoke strategies to position them advantageously in the highly competitive short-term rental market. This involved conducting thorough analyses of market trends, customer behavior, and competitor activities, empowering these businesses to refine their offerings and marketing strategies. By implementing targeted training programs and sales processes, I significantly enhanced the efficiency and effectiveness of sales teams, boosting both market presence and profitability. Through strategic consultation, I became a catalyst for growth, driving operational excellence and innovation in their approach to the short-term rental industry. Are you aiming to scale your vacation rental business and need a trusted partner to guide you? Look no further than Short-Term Consulting, your comprehensive resource for assistance across every facet of the industry. From operations and R&D to marketing, accounting, staff training, revenue management, and expanding your market reach, we are here to support you. As a Principal Consultant, I have helped numerous Short-Term Rental Property Management companies develop and streamline their sales and marketing teams, ensuring optimal growth and profitability. Trust Short-Term Consulting to provide exceptional service and support as you navigate the complexities of the vacation rental world.
Flint Rock Property ManagementFounder/CEO
Apr. 2011 - Mar. 2015Austin, TXAs the proud owner and proprietor of Flint Rock Property Management, I have dedicated myself to providing exceptional service to property owners looking to effectively manage and market their investment properties. Recognizing that managing and marketing a property can often be a time-consuming and demanding task, our team at Flint Rock Property Management is committed to relieving property owners of these burdens, allowing them to focus on other priorities while we diligently handle their properties. Our primary objective at Flint Rock Property Management is to save our clients valuable time and maximize their investments. Through our expert management and marketing strategies, we ensure that each property is optimally showcased to attract qualified tenants and generate desirable rental returns. With a meticulous attention to detail and a deep understanding of the local market, we strive to exceed our clients' expectations and deliver exceptional results. If you are searching for quality accommodation in the beautiful city of Austin, Texas, Flint Rock Property Management is here to assist you. Our extensive portfolio includes high-end condos and homes for rent in exclusive central Austin as well as the surrounding areas near the stunning Lake Travis. Each property in our inventory meets our rigorous standards for quality and comfort, ensuring that our guests have a memorable and enjoyable stay. In an exciting turn of events, I merged Flint Rock Property Management's exceptional inventory with the esteemed TurnKey Vacation Rentals in early 2015. This strategic merger allowed us to further enhance the quality and reach of our services, expanding our network and offering guests an even greater selection of top-notch vacation rentals in the beautiful Austin area.
STR AustinCo-Founder/President
Dec. 2010 - Apr. 2013Austin, TexasIn my esteemed professional trajectory, I held the prestigious role of President at STR Austin, the very first full-service property management company specializing in short-term rentals in Austin. Leading this pioneering venture, I spearheaded the company's establishment as a trailblazer in the industry. STR Austin boasted an impressive array of rental options, catering to various needs including short-term, corporate, vacation, and event rentals. With a diverse portfolio of over 200 properties, ranging from charming one-bedroom condos to luxurious five-bedroom estates, we provided guests with an unparalleled selection of accommodations in the vibrant city of Austin, Texas. While my time at STR Austin was undeniably enriching, I made a strategic decision to pursue a new endeavor. As such, I opted to depart from my role as President and took the leap to establish Flint Rock PM. This move allowed me to channel my expertise and resources into launching a unique property management company designed to meet the distinctive needs of property owners and guests seeking exquisite vacation experiences. Throughout my professional journey, I have consistently sought out opportunities to push boundaries, drive innovation, and elevate the hospitality industry. I continue to deliver exceptional results, leveraging my deep understanding of the market and passion for delivering unparalleled guest experiences. Split off from this company to open Flint Rock Property Management.
Harland Productions and DesignCo-Founder/CRO
Jan. 2001North America - Europe - LATAMResults-oriented design and production professional with a successful history of transforming spaces and experiences. As the owner of Harland Productions and Designs, I led a team of creatives in delivering exceptional interior design, event management, and film set staging solutions. Our expertise spanned a wide range of projects, from conceptualization to execution. With a passion for innovation and attention to detail, we successfully delivered high-impact environments that exceeded client expectations.
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