Olga Dudina - Marketing Manager, Web3

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Work Background

VirtuSwapChief Marketing Officer

Aug. 2022 - Jan. 2024Remote- Curated and executed engaging content strategies across social media platforms, driving community engagement - Increase in brand recognition by developing a comprehensive marketing and project promotion strategy and shaping brand voice and visual identity - Built the entire marketing, social media presence of the company and raised awareness with marketing campaigns and Testnet, Mainnet and token launches - Transformed the company's landing page and led the rebranding of the project, achieving a 11% conversion rate by implementing best SEO practices - Successfully managed a marketing team of 5 people including designers, copywriters, community managers, assistants and moderators.

Royale (ROYA)Head Of Marketing

Sep. 2021 - Jun. 2022- Improved team productivity by 18% as measured by project completion rates, by effectively managing a diverse marketing team of in-house staff and freelancers. - Generated 40% more viable marketing concepts as measured by successful campaign launches, by actively contributing to and leading marketing and creative brainstorm initiatives. - Implemented an Ambassador program, NFTs with tier system and go-to-market strategy

FreelanceProject Manager, Marketing consultant

Apr. 2021 - Jan. 2022Marketing freelance consultant, Project manager - Marketing strategy, creatives, client success and Project Management for digital marketing agency Noxster (Los Angeles, USA) - Product Marketing assistant and Marketing consultant for US cyber security company ORock

Образование в Австрии - Education in ViennaMarketing Project Manager

Apr. 2019 - Oct. 2019Vienna, Austria• Creating and implementing marketing strategy, brand awareness and positioning, working with a marketing funnel, customer segmentation • Research and analysis of market trends and competitors • Planning, directing, and coordinating marketing efforts • Overseeing social media strategy and implementation • Tracking effectiveness of marketing campaigns and reported findings to the executive team using Google analytics and other analytical tools • Establishment of the recruiting process, managing the marketing team and freelancers

DoGlobal Head Of Marketing

Sep. 2014 - Apr. 2019Russia• Developing of new benefit plans and modification to existing plans to maintain a competitive position in the market • Creating social media content for the company, improving visual appearance of company's digital instruments, establishing PR campaigns • Marketing strategy improvement, analysis of social media presence, engagement, and effectiveness of implemented changes on all platforms • International partnerships establishment, conducting negotiations and company presentation • Planning and coordinating online and offline events to increase engagement and brand awareness

GW Gang Creative agencyContent Manager/ PR Manager

Jan. 2018 - Jun. 2018Moscow, Moscow City, Russia • Leveraging existing media relationships and cultivating new contacts within business and industry media • Building relationships with influencers, bloggers improve company's awareness • Working on planning and budget for PR events and campaigns • Helping to create design and reviewing a variety of promotional and marketing materials for clients • Managing content produced for website and social media channels Developing and implementation of PR policies and procedures for clients

Кофе Хауз Human Resources Manager

Jan. 2014 - Sep. 2014Magnitogorsk, Chelyabinsk, Russia• Successfully planned and realized human resources strategy with managing more than 20 employees withing four store's cafe chain • Developed the organization’s human resources by planning, implementing, and evaluating employee relations and human resources policies, programs, and practices • Maintained the work structure by updating job requirements and job descriptions • Supported organization staff by establishing a recruiting, testing, and interviewing program • Managed a pay plan by conducting periodic pay surveys; scheduling and conducting job evaluations, preparing pay budgets; monitoring and scheduling individual pay actions; and recommending, planning, and implementing pay structure revisions • Ensured planning, monitoring, and appraisal of employee work results by training managers to coach and discipline employees; hearing and resolving employee grievances; and counseling employees and supervisors • Implemented employee benefits programs and informed employees of benefits by studying and assessing benefit needs and trends; recommended benefit programs to management • Enforced management guidelines by preparing, updating, and recommending human resource policies and procedures • Completed human resource operational requirements by scheduling and assigning employees and following up on work results • Managed human resource staff by recruiting, selecting, orienting, and training employees • Contributed to team effort by accomplishing related results as needed