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Work Background
VirtuSwapChief Marketing Officer
Aug. 2022 - Jan. 2024Remote- Curated and executed engaging content strategies across social media platforms, driving community engagement
- Increase in brand recognition by developing a comprehensive marketing and project promotion strategy and shaping brand voice and visual identity
- Built the entire marketing, social media presence of the company and raised awareness with marketing campaigns and Testnet, Mainnet and token launches
- Transformed the company's landing page and led the rebranding of the project, achieving a 11% conversion rate by implementing best SEO practices
- Successfully managed a marketing team of 5 people including designers, copywriters, community managers, assistants and moderators.
Royale (ROYA)Head Of Marketing
Sep. 2021 - Jun. 2022- Improved team productivity by 18% as measured by project completion rates, by effectively managing a diverse marketing team of in-house staff and freelancers.
- Generated 40% more viable marketing concepts as measured by successful campaign launches, by actively contributing to and leading marketing and creative brainstorm initiatives.
- Implemented an Ambassador program, NFTs with tier system and go-to-market strategy
FreelanceProject Manager, Marketing consultant
Apr. 2021 - Jan. 2022Marketing freelance consultant, Project manager
- Marketing strategy, creatives, client success and Project Management for digital marketing agency Noxster (Los Angeles, USA)
- Product Marketing assistant and Marketing consultant for US cyber security company ORock
Образование в Австрии - Education in ViennaMarketing Project Manager
Apr. 2019 - Oct. 2019Vienna, Austria• Creating and implementing marketing strategy, brand awareness and positioning, working with a marketing funnel, customer segmentation
• Research and analysis of market trends and competitors
• Planning, directing, and coordinating marketing efforts
• Overseeing social media strategy and implementation
• Tracking effectiveness of marketing campaigns and reported findings to the executive team using Google analytics and other analytical tools • Establishment of the recruiting process, managing the marketing team and freelancers
GW Gang Creative agencyContent Manager/ PR Manager
Jan. 2018 - Jun. 2018Moscow, Moscow City, Russia
• Leveraging existing media relationships and cultivating new contacts within business and industry media
• Building relationships with influencers, bloggers improve company's awareness
• Working on planning and budget for PR events and campaigns
• Helping to create design and reviewing a variety of promotional and marketing materials for clients
• Managing content produced for website and social media channels Developing and implementation of PR policies and procedures for clients
DoGlobal Head Of Marketing
Sep. 2014 - Apr. 2019Russia• Developing of new benefit plans and modification to existing plans to maintain a competitive position in the market
• Creating social media content for the company, improving visual appearance of company's digital instruments, establishing PR campaigns • Marketing strategy improvement, analysis of social media presence, engagement, and effectiveness of implemented changes on all platforms • International partnerships establishment, conducting negotiations and company presentation
• Planning and coordinating online and offline events to increase engagement and brand awareness
Кофе Хауз Human Resources Manager
Jan. 2014 - Sep. 2014Magnitogorsk, Chelyabinsk, Russia• Successfully planned and realized human resources strategy with managing more than 20 employees withing four store's cafe chain
• Developed the organization’s human resources by planning, implementing, and evaluating employee relations and human resources policies, programs, and practices
• Maintained the work structure by updating job requirements and job descriptions
• Supported organization staff by establishing a recruiting, testing, and interviewing program
• Managed a pay plan by conducting periodic pay surveys; scheduling and conducting job evaluations, preparing pay budgets; monitoring and scheduling individual pay actions; and recommending, planning, and implementing pay structure revisions
• Ensured planning, monitoring, and appraisal of employee work results by training managers to coach and discipline employees; hearing and resolving employee grievances; and counseling employees and supervisors
• Implemented employee benefits programs and informed employees of benefits by studying and assessing benefit needs and trends; recommended benefit programs to management
• Enforced management guidelines by preparing, updating, and recommending human resource policies and procedures
• Completed human resource operational requirements by scheduling and assigning employees and following up on work results
• Managed human resource staff by recruiting, selecting, orienting, and training employees
• Contributed to team effort by accomplishing related results as needed
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