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Work Background
Group Creative Director
dentsu Southeast EuropeGroup Creative Director
Dec. 2022Bucharest, RomaniaTransforming trough big ideas local and regional brands challenges across social media content, e-commerce, video and photography into business-driven campaigns, by leading a dynamic creative team and consistently securing pivotal business wins through innovative outputs.
Group Creative Director
MRMGroup Creative Director
Sep. 2021 - Nov. 2022Championed creative ideas and storytelling, in aeras like e-commerce, email marketing, promotional mechanics, content series, and other special projects. By guiding and collaborating with a skilled creative team with a strong business focus, we expanded our presence regionally, boosted user engagement, and increased clients’ sales.
Senior Art Director
MRMSenior Art Director
Mar. 2020 - Sep. 2021Bucharest, RomaniaClients: Coca Cola, glo (BAT), KFC, Avon, eMag, Microsoft (B2B)
Senior Art Director
MullenLowe GroupSenior Art Director
Nov. 2018 - Mar. 2020Bucharest, RomaniaDesigned creative concepts, provided art direction for videos and photos, and developed digital assets. Collaborated with strategy, copywriters and creative directors to boost local business, earning recognition at creative festivals both locally and internationally.
Senior Art Director
Cheil CentradeSenior Art Director
Mar. 2015 - Nov. 2018București, RomâniaCrafted creative ideas and provided art direction and design for digital led projects, web apps and event activations. Collaborative efforts led to business growth, elevated brand awareness, and accolades at local creative festivals. Clients: Samsung, P&G, Dr.Oetker, Enel, AstraZeneca, Milka
Digital Art Director
Tribal WorldwideDigital Art Director
May. 2014 - Mar. 2015BucurestiCrafting creative solutions for landing pages, e-commerce, emails, web and mobile apps, and social media. In collaboration with copywriters, design teams, and creative directors, our combined efforts consistently achieved client satisfaction. Clients: McDonald's, Stalinskaya, Wembley Dry Gin, OTP bank, Alpha Bank, CORA Romania, Zahar Margaritar, SOS Satele Copiilor
Digital Art Director
Leo Burnett Group - iLeoDigital Art Director
May. 2013 - May. 2014BucurestiInteractive campaigns for: • BRD Groupe Societe Generale • P&G (Always, Gillette) • Pernod Ricard Brands (ABSOLUT Vodka, Ballantines, Jameson, OLMECA Tequila) • Bergenbier • Abbott Global Healthcare & Research
Art Director
WundermanArt Director
Aug. 2010 - May. 2013BucurestiBTL campaigns and digital activations for: • Ford • Microsoft • Nokia • Unilever - Magnum Gold • Jack Daniel's • Novartis
Web Designer
Alter Ego MediaWeb Designer
Aug. 2009 - Aug. 2010București, România• web design • corporate identity • printed materials • magazine • retouching

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