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Work Background
Re:Build ManufacturingPrincipal Designer
Dec. 2023Troy, Michigan, United States
The Lash LoungeCo-Owner
May. 2021Novi, MichiganSuccessfully launched The Lash Lounge — Novi, a franchise retail beauty salon focusing on eyelash extensions and eyebrow services. Co-managed many aspects of the business including hiring, marketing, finance, networking and other operations. Implemented creative marketing strategies to build brand awareness and expand the customer base. Oversaw financial management, including budgeting, forecasting, and cash flow management. Demonstrated leadership and team-building skills by hiring, training, and mentoring a diverse team of 10 employees, fostering a culture of family, service and skill.
General MotorsDesign & Strategy Leader | Brightdrop
May. 2021 - Jul. 2023Warren, Michigan, United StatesAs the Product Design and Strategy Leader at GM's Brightdrop, an enterprise startup focusing on commercial and logistics vehicles, I was instrumental in shaping the future of e-commerce fulfillment and logistics. I established and led a design team to create a software-defined ecosystem strategy that innovatively addressed challenges in supply chain and fulfillment. My team created products that revolutionized the last mile logistics space, achieving a 50% increase in fulfillment efficiency and a 44% reduction in wait times, setting new industry standards in click-and-collect order fulfillment technology.
General MotorsSenior Designer | Hummer & Chevy Brand Strategy
May. 2020 - May. 2021During my tenure as a Senior Designer for the HUMMER EV at General Motors, I played a pivotal role in one of the fastest production vehicle programs in the company's history, helping design two flagship products off an all-new EV architecture and contributing to the relaunch of the iconic HUMMER brand.
General MotorsDesign Manager | ARIV E-bike
Jun. 2013 - Jun. 2019Warren, MIHand-picked to launch GM's urban bicycle startup, ARIV, leveraging innovative design, customer insight, and integrated automotive technology to create a superior value proposition. Secured a $20M investment, orchestrated a cross-functional team of over 50 staff, and directly led nine industrial designers in product development. Directed ethnographic research in global cities, fostered staff creativity, navigated executive negotiations, and managed end-to-end concept development, including design, engineering, prototype execution, sourcing and manufacturing. Authored strategies for brand, market positioning, product, and portfolio, promoting comprehensive product strategy across all functions.
Trek Bicycle CorporationSenior Industrial Designer
Apr. 2010 - May. 2013Waterloo, WIAs a Senior Industrial Designer at TREK Bicycle, I spearheaded innovation in bicycle design by integrating novel prototyping and material technologies. I led a team of five to refresh the Bontrager brand book, even conducting a brand audit with the company founder. My focus on customer and market trends fueled designs for Trek's elite product range and resulted in production-ready CAD surfaces. Our efforts paid off—earning us the 'Gear of the Year Award' from LAVA Magazine and 'Most Innovative Product Idea' at the annual Innovation Summit.
General MotorsLead Creative Designer
Mar. 2007 - Sep. 2009As a Lead Exterior Designer at General Motors, I've overseen projects from conceptual stages through to production. Notably, I led the surface development of the Buick Verano, a sedan designed for both Chinese and American markets. My global perspective was further enhanced by running a design confirmation clinic in Shanghai, fostering the relationship between Detroit and Shanghai studios.
General MotorsCreative Designer
Aug. 2002 - Mar. 2007
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