FSE AnalyticsVP, Marketing & Analytics
Nov. 2018United StatesLaunched a Social Media and Analytics focused marketing agency, managing Facebook, Instagram, TikTok, Twitter, and Snapchat ads for a dozen clients Analyzed traffic and results to deliver weekly performance reports detailing progress towards our goals. Consistently met and exceed client expectations through conversion optimized ads and advanced analytics Built and replatformed websites through Shopify for eCommerce focused clients. Structured websites with an eCommerce first approach, increasing conversion rates and sales by 50% in the first year for select clients Drove ticket sales through Eventbrite and Ticketmaster with targeted Facebook and TikTok ads, selling out most of our managed events Doubled year over year revenue for FSE Analytics, facilitated by onboarding new clients, client revenue growth, paid media spend increase, and reaching ROAS and CPA targets