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Work Background
Servus Credit UnionUser Experience Designer | Online Banking
Sep. 2021Ongoing Activities: 1. Commercial Banking: Leading design process for Commercial Banking at Servus.
2. UX Operations: Maintaining and optimizing UX operations for the new online banking platform to ensure a seamless user experience.
3. Strategic Improvements: Leading strategic discussions for feature enhancements, driving innovation and user satisfaction.
4. Pendo Leadership: Overseeing Pendo activities, including Resource Center management and creating guides to assist members with feature navigation and promotions. Key Achievements: 1. Member Onboarding: Optimized user flow for onboarding, proposing a streamlined approach for FY24 that integrates UBI with OutSystems.
2. Figma and Pendo Management: Directed Figma management, organized UI libraries, and developed comprehensive Pendo guides and promotional offers for Servus members.
3. CardHub Design: Enhanced CardHub applications through design feedback, user testing, and strategic planning.
4. RSP and TFSA Revamp: Redesigned RSP and TFSA account contracts, simplifying processes and overcoming legacy system complexities.
5. Lead Generation: Identified opportunities in online banking features to drive lead generation and implemented solutions to address challenges.
6. A&D Sessions: Collaborated with POs and BAs in Analysis and Design sessions, ensuring the successful completion of tasks and creation of UX artifacts.
7. Member Experience: Delivered optimal experiences for Digital Goals, Top-Ups, Account Origination, Apple Pay, Mastercard, and Investment Services.
8. Design Documentation: Developed detailed design documents to address issues identified by QA and developer teams.
Servus Credit UnionUX Developer | Servus.ca (Domain)
Sep. 2020 - Sep. 20211. Enhanced Loan Calculator: Designed and developed the front end, increasing session duration and usage by 32%.
2. Optimized Profit Share Calculator: Redesigned and developed this tool, boosting usage by 64% in 2021.
3. Improved Advisor Navigation: Created and developed the front end for the Advisors page, making it easier for members to find advisors.
4. Developed Credit Card Selection Tool: Designed and built the front end, resulting in 185 unique events and a 7.5% conversion rate in Q3.
5. Revamped GIC Stock Market Feature: Updated design and copy, leading to $88,727 in sales in Q3 and $453,809 in Q4.
6. Managed Sitecore CMS: Oversaw content management, ensuring high-quality updates.
iMD Research Inc. Product Designer
May. 2020 - Aug. 2020Quebec, Canada1. Led initial discussions with the project lead and team about product design, feature integration, and methodologies for capturing vitals and other statistics to detect COVID-19.
2.Led the design collaboration with a cross-functional team to create a system that predicts and tracks COVID-19 possibilities and patients.
3. Designed and prototyped hybrid mobile app interface, ensuring a seamless and intuitive user experience.
4. Drove brainstorming and planning sessions for the conceptualization of connectivity features between medical bracelets and phones, enhancing the app's overall functionality.
UnisysUser Experience Designer
May. 2017 - Aug. 2018Bengaluru Area, India1. Transformed business needs and user requirements into innovative solutions by steering UX design processes, from preparing user personas to delivering an innovative prototype, for various projects, including ‘OS 2200 SMC’, ‘AirCore’ and ‘ChildPortal’ applications. 2. Cultivated a memorable and enjoyable user experience by supporting product direction and adhering to an iterative process of design improvement and implementation in an Agile environment. 3. Key Achievements:
• Recognized for exceptional work done on revamping of the complete product interface and
experience of the client/server software enterprise application ‘OS 2200 SMC (Server Management
Control)’, by driving the user-centric design process with an average SUS score of 72%.
• Strengthened the experience of the modern air travel passenger system ‘AirCore’, maximizing
the usability and interaction of the 3 applications - Ticketing, Reservation, and Seating module,
reducing cognitive overload and improving usability by 32%.
• Incorporated Material design UI’s grid standards and depth effects into Unisys’s branding style for
the applications ‘OS 2200 SMC’ and ‘AirCore’.
• Leveraged a mobile-first approach for 6 modules within ‘Child Portal’ application, a tool for
children at risk that enables child welfare workers to better address their needs by more easily
communicating with them.
UnisysUI/UX Developer
Jul. 2016 - May. 2017Bengaluru, Karnataka, India1. Improved specific screens of the enterprise application, ‘VantagePoint’, a multi-source business services platform for our client, NEC 7-Eleven, by providing a seamless working application, removing additional navigation and redundant actions by 40%.
2. Established high-fidelity design mock-ups and created an interactive prototype of ‘SIAM’ application, a service integration management platform using Angular JS and Bootstrap.
3. Key Achievements: • Achieved ‘Annual Award 2016’ for the ‘NEC 7-Eleven’ project as part of the ‘VantagePoint’ product team. • Optimized page performance and UI rendering by building and monitoring portlets onto the Liferay portal leveraging a single page application (SPA) approach.
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