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Marketing
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C-level Executive
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Work Background
TED ConferencesTEDx Ambassador Mexico
Jul. 2024MexicoThe TEDx Ambassadors are individuals from around the globe who foster their local TEDx community, help oversee the branding issues with the TEDx events in their region, and act as a leader for TED and TEDx community in that region. By helping TED monitor the use of the TEDx brand, and fostering a spirit of collaboration among organizers in the region, it allows us to further spread the reach of TEDx globally.
MetaMapSenior Event Marketing Manager LATAM
Feb. 2022 - Nov. 2022Latin America· Generated +7 Million USD in pipeline SaaS leads from events out of an 800K USD budget in a hybdrid on-site and online growth marketing strategy
· Developed and executed a regional events marketing strategy for lead acquisition
· Create and execute the brand's presence in industry and third party events as a sponsor
· Design and execute an own event's strategy
Tecnológico de MonterreyGuest Teacher / Mentor
Aug. 2015 - Aug. 2016MéxicoMentor for the startup acceleration program TECLean Launch / Teacher of Digital Media Laboratory for Communication and Marketing students.
TEDxPiticOrganizer | Curator
Sep. 2013 - Oct. 2022Hermosillo Area, Mexico· Project manager for our standard and Salon events. · I coordinate the curation efforts for our live sessions and prepare speakers for their event talk. · In charge of public relations of our events
Bonus LifeStorytelling and Public Speaking Consultant
Sep. 2012MéxicoDiseño y coordinación de eventos, seminarios y conferencias para organizaciones públicas y privadas. Diseño experiencias para grupos y organizaciones que requieren adquirir nuevas habilidades. Me especializo en comunicación en público y storytelling. He diseñado y coordinado proyectos para empresas como 3M en Latinoamérica así como en sus regiones Andina, México y Cono Sur; Natura México, AVON, Banorte, Unilever, Revista Entrepreneur y ABB entre otras y organizaciones como el Partido Acción Nacional y distintas instancias públicas. He sido organizador de decenas de eventos TEDx incluyendo TEDxPitic, TEDxLaCondesa, TEDxPolanco, TEDxOrganizersWorkshop2017 y TEDxWeekend2019
Bow MarketingGrowth Marketing Lead
Jan. 2011Specialized in Growth Marketing strategy implemented through organic and paid digital media, events and BTL executions. Design and supervision of several growth strategies for clients, campaigns for B2B, B2C and B2B2C executions. Focused 100% in growth and performance. Developed a solid system within our team to implement, measure and optimize digital growth campaigns generating improvements in lead conversion, sales rate and genera revenue. Worked with companies like KIA Motors, IHOP Mexico, Mercedes Benz, Grupo Ruba, Millenium Construcasa, Casas Ara, Caffenio, among others.
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