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Work Background
PinterestFR Account Manager - Agencies ENT - Big 6
Jul. 2024Dublin, County Dublin, IrelandExpertise:
- Develop and execute data-driven Pinterest media strategies for high-value enterprise clients.
Collaborate with agencies to forecast campaign performance, optimize resource allocation, and align expectations.
- Identify and cultivate new business opportunities within the enterprise space, ensuring seamless transitions.
- Build strategic partnerships with key decision-makers at large-scale organizations. Strengths:
- Proven track record in enterprise-level social media marketing, with a deep understanding of Pinterest's advertising platform.
- Strategic mindset focused on scalability, ROI, and measurable results.
- Expertise in complementary platforms like Shopify, Google, and Meta to provide holistic digital marketing advice.
- Excellent communication and collaboration skills to foster strong relationships with C-suite executives and agency partners.
PinterestFR Account Manager - Agencies SMB
Apr. 2024 - Jul. 2024Dublin, Comté de Dublin, IrlandeExpertise:
- Craft data-driven Pinterest media plans that exceed client goals and budgets.
Partner with agencies to forecast campaign performance, optimize resource allocation, and ensure realistic expectations.
- Champion agency growth by identifying and managing new client opportunities, ensuring smooth transitions.
- Build strong, long-term relationships with SMB clients, acting as a trusted advisor and exceeding expectations. Strengths:
- Proven social media marketing experience with a deep understanding of Pinterest's advertising platform (creation, optimization, and analytics). But also knowledge on Shopify, Google, Meta that help me to advise my Customers on their Global Strategies.
- Strategic mindset focused on scalability and driving measurable results for clients.
Excellent communication and collaboration skills, fostering strong relationships across teams and agencies.
Team for the PlanetShareholder
Mar. 2024🌎 Team for the Planet is a non-profit company, ambitious and passionate, which is dedicated to tackle one of the most urgent challenge for humanity: climate change. 🌱 Team for the planet is based on entrepreneurship, collective intelligence and the sharing of its solutions through opensource. Want to know more or bring your support? Visit the website: https://lnkd.in/eJTyaQHx
PinterestFR Account Manager - Direct Account
Sep. 2022 - Apr. 2024Dublin, County Dublin, IrelandData-Driven Pinterest Marketer | Exceeding Goals (283% YoY Revenue Increase, 80% Retention Rate, <25% Churn - Lowest on Team) I'm a results-oriented marketing expert with a proven track record of exceeding goals for B2B and B2C clients on Pinterest. My data-driven strategies, fueled by strong client relationships, ignite significant growth. Here's how I deliver exceptional value: Maximize ROAS with Data: I translate data into actionable insights, tailoring Pinterest campaigns to maximize your return on ad spend (ROAS). This approach drove a 283% YoY revenue increase in the French market, exceeding €1 million in additional revenue.
Industry-Leading Client Retention: I cultivate long-term partnerships by prioritizing your needs and exceeding expectations. My focus on personalized strategies has resulted in an impressive 80% client retention rate and a customer churn rate consistently below 25%, the lowest on my team managing a Book of Business (BOB) of 80 customers.
Start-to-Finish Excellence: I meticulously manage projects from inception to completion, ensuring timely delivery and exceeding your goals at every stage, from lead generation to conversion.
Data-Driven Decisions & Stellar Results: My data-driven approach allows me to identify growth opportunities and refine your strategy, leading to remarkable results.
Proactive Knowledge & Optimal Campaign Utilization: I stay ahead of the curve on the latest Pinterest features and best practices, proactively educating you to maximize campaign effectiveness.
Clear Communication & Exceptional Service: I create compelling reports and presentations, fostering clear communication with you throughout the process.
CriteoAccount Strategist, Retail Media
Jan. 2022 - Jul. 2022Paris et périphérieData-driven retail media strategist at Criteo. Proven track record of building strong relationships and exceeding client goals. Expertise in navigating the complex ecosystem between brands, retailers, and publishers. Key Achievements: Retailer Success: Forged deep relationships with leading retailers, including C-level executives.
Campaign Optimization: Crafted and executed high-performing campaigns for key accounts, driving performance increases of up to 3000%.
Omnichannel Strategy: Developed cohesive omnichannel strategies to maximize campaign effectiveness.
Global Collaboration: Fostered collaboration across all stakeholders to ensure alignment and achieve common goals.
Knowledge Sharing: Kept retailers and brands informed of the latest Criteo features and retail media trends.
By combining data mastery with a relationship-driven approach, I empower both retailers and brands to unlocked the full potential of Criteo.
Bouygues TelecomProduct Manager : Bbox experimentation
Sep. 2021 - Dec. 2021Meudon, Île-de-France, France
Bouygues TelecomProduct Manager : IAD Marketing
Apr. 2021 - Aug. 2021Meudon, Île-de-France, FranceI joined Bouygues Telecom as a Product Manager for IAD Marketing team.
I was in charge of 4 missions: Develop, lead, analyse internal tests of innovative products:
• Participation in the implementation of internal experimentation protocols (recruitment, writing questionnaires, product delivery, KPI's analysis, setting up round tables, writing special conditions, creating communication tools)
• Development of a POC
• Working in collaboration with a large network, the purchasing team, the product team and the offers marketing teams. Participate in the development of the marketing action plan
• Work on different marketing strategies in the telecommunications sector
• Work on innovative product topics
• Develop market studies (Benchmark, Porter...)
Orange Business ServicesOperational Marketing Intern
Oct. 2020 - Mar. 2021Ville de Paris, Île-de-France, FranceDuring my gap year I joined Orange Business Services, where my principal mission was the content creation of a Chatbot for the sales force. I had 4 missions linked : Creation of FAQ files for feeding the Chatbot:
• 16 offers concerned in the areas of unified communications solutions, Voice / Internet, Conference and Contact center
• 1,800 responses and 18,000 different question formulations
• Respect of the expected format (Excel, HTML coding, codification of terms, performance guidelines, etc.)
• Coordination meetings Participation in the design of the BackOffice
• Reflection on user paths (tree structure, UX design, etc.)
• In collaboration with a Data Scientist specialist in bot Implementation of the communication plan
• Reflection on the visual identity of the Chatbot with a Digital Designer (proposal via Illustrator)
StarbucksBarista
Jun. 2018 - Jul. 2018Région de Lyon, France• Build Starbuck customer loyalty by creating a human contact with each of them • Prepare drinks carefully and maintain a clean and warm space
• Graduation from Barista: Cash Management & Service
• Work in an ultra dynamic team and in a good mood
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