Dentsu Aegis NetworkBrand Strategy and Communication Director
Mar. 2017 - May. 2018Moscow, Russian Federation• Creation of communication strategy for brand portfolio • Create the strategy and implementation plan for the effective project communication
• Monitor trends and community activity to inform plans for content creation
• Develop and cascade clear, concise messages for key events and campaigns to facilitate understanding and achievement of business goals, coordinating the approval process for all communications
• Partner with key stakeholders to assess organizational change impact. Drive the integration of communication and change enablement activities into project plans
• New assets launches and information support of M&A • Media relations: - building confident and efficient relations with mass media - generating newsbreaks, creation and distribution of press materials - providing top management comments for business and trade press - organizing interviews - organizing turnkey press events - monitoring supervision – special projects with top media outlets
• Event management – both business and entertainment formats for 500+ guests: content creation, visual concept elaboration, organizational and technical support, guest and media relations, managing project team • Preparation of PR pitch strategies for different companies, such categories as FMCG, Pharma, Beauty & Fashion, Sports, etc. • Employee communications coordinated with HR
• Communications budgeting • Cooperation with industry associations and strategic partners • Project management across regions • Coordinating and consulting CIS offices regarding communications issues • Elaboration and implementation of CSR projects • Speech writing • Social media activity control • Team supervision