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Work Background
The Coca-Cola CompanyStrategic Projects Director│Public Affairs, Communications&Sustainability│Europe Operations
Jan. 2024Athens, Attiki, Greece
The Coca-Cola CompanyStrategic Projects Manager│Public Affairs, Communications&Sustainability│Europe Operations
Apr. 2021 - Jan. 2024Athens, Attiki, Greece- Lead strategic ESG initiatives to drive corporate reputation on Eastern European markets • Cooperate with subject-matter experts to make sure central strategy is well landed with the local markets
• Set the governance to support execution of strategic projects
• Work cross-function and cross-system to build consistent communication guidance and frameworks
- Scale up market experience across Europe Operating Unit
The Coca-Cola CompanyExternal Communications Manager
Feb. 2019 - Apr. 2021Moscow, Russian FederationResponsibilities:
• Provide thought leadership in implementation of integrated external relations strategy, inclsustainability initiatives, brand portfolio, speakership opportunities
• Insure corporate narrative and key messages consistency across channels and various audiences
• Organize top-level speakership engagement to amplify corporate messages
• Build stakeholder narrative in close cooperation with GR
• Partner with Marketing on brand comms
• Manage PR agency
Impact
• Contributed to reputation index in 2020 being the highest. Contributed in 2019 to double-digit % in reach figure YoY even though compared with FIFA year activations.
One of the drivers - SPIEF activation of company global president James Quincey. • Conceptualized milestone stakeholder events around sustainability and economic impact topics:
• Positioned socio-economic impact study presentation as a best practice of foreign business investment study – the event was co-partnered with FIAC. The discussion was highlighted by Russia’s leading experts in economics, which was highly appreciated by the audience – 80+ top-level stakeholders & media reps;
• Re-framed sustainability report public hearing to a full day conference with expert panel aligned withkey report pillars in 2019 & as partner session with Effie’s in 2020 having Company global VP as akeynote (led the briefing and prep)
• Partnered with marketing on brand and mktg campaign launches with high metrics and talkability
• SoMe accounts saw increased #of followers & ER is higher than average
Dentsu Aegis NetworkMarketing and Corporate Communications Director
May. 2018 - Jan. 2019Moscow, Russian FederationResponsibilities:
• Created communication strategy for agencies portfolio & supervised execution
• Developed and cascaded clear, concise messages for key events and campaigns to facilitate understanding and achievement of business goals, coordinating the approval process for all communications
• Partnered with key stakeholders incl. top-tier media outlets to drive product pipeline promotion
• Managed new assets launches, information support of M&A and integration of Dentsu Inc with AegisGroup Plc
• Conceptualized group events for 500+ participants
• Managed the team of 7
Impact
• Co-developed PR function in the company
• Built content strategy that resulted in Dentsu Aegis Network being market leader in terms of quality/quantity ratio of publications. Media index reached 7-10% more than player No2
• Supported smooth comms launch of 5 M&A.
• Managed 19 DAN business events under own brand attracting top speakers and blue-chips delegates– each had 40+ speakers and 600+ delegates. In 2014 the format of Brand Hackathon for mobile appdevelopers was introduced to the market by Dentsu Aegis Network
• Built high-performing team of 6
Dentsu Aegis NetworkBrand Strategy and Communication Director
Mar. 2017 - May. 2018Moscow, Russian Federation• Creation of communication strategy for brand portfolio • Create the strategy and implementation plan for the effective project communication
• Monitor trends and community activity to inform plans for content creation
• Develop and cascade clear, concise messages for key events and campaigns to facilitate understanding and achievement of business goals, coordinating the approval process for all communications
• Partner with key stakeholders to assess organizational change impact. Drive the integration of communication and change enablement activities into project plans
• New assets launches and information support of M&A • Media relations: - building confident and efficient relations with mass media - generating newsbreaks, creation and distribution of press materials - providing top management comments for business and trade press - organizing interviews - organizing turnkey press events - monitoring supervision – special projects with top media outlets
• Event management – both business and entertainment formats for 500+ guests: content creation, visual concept elaboration, organizational and technical support, guest and media relations, managing project team • Preparation of PR pitch strategies for different companies, such categories as FMCG, Pharma, Beauty & Fashion, Sports, etc. • Employee communications coordinated with HR
• Communications budgeting • Cooperation with industry associations and strategic partners • Project management across regions • Coordinating and consulting CIS offices regarding communications issues • Elaboration and implementation of CSR projects • Speech writing • Social media activity control • Team supervision
Dentsu Aegis NetworkHead of External Communications
Aug. 2011 - Mar. 2017Moscow, Russian Federation
Aegis Group plcDeputy PR Director
Apr. 2009 - Aug. 2011Moscow, Russian Federation
Aegis Group plcPR Manager
Mar. 2006 - Apr. 2009Moscow Region, Russian Federation
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