Giuliana Baccanelli

MarketingEntertainment💸 MarketingEvent ProducerCommunications ManagerGraphic Designer🐦 DesignCommunication DesignerBrand Designer🎥 EntertainmentEditorCopywriterPresentation DesignerContent Manager

I am a seasoned professional with extensive experience in the field of corporate communications, specializing in digital communication, content marketing, branding and event management with a focus on design and architecture. My main expertise lies in my ability to combine both strategic planning and execution and it’s the result of being professionally grown up within digital startups and collaborative teams driven by innovation. I am provided with a strong dose of intuition that always matches - and often foresees - my stakeholders desires. My pragmatic and effective problem solving relies on an unwavering dedication to my profession.

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Work Background

Chiamiconsulting S.r.l.Communication Manager

Oct. 2023Milan, Lombardy, ItalyI handle communication projects during major industry events (Design and Architecture), new product/collection/service launches from design to go-to-market. I design, network and curate the operations of cross-brand/personality campaigns. I curate complex internal project communications, presentations and de-briefings. I am also focusing on personal social commitment and digital education / digital detoxing projects.

Best Surface a LAMINAM CompanyMarketing, Communication & PR Event Specialist

Feb. 2020 - Jun. 2024Milan - ValenciaFormerly "IDYLIUM by Best Surface," this is an industrial start-up built from scratch in two years (including production plant and distribution network). In less than four years of business, the company was successfully acquired by Laminam. I contributed to the world market launch of a new generation of surfaces for architecture and design, designed in Italy and manufactured in Spain. I both worked on the branding level and saw the production processes firsthand, managing a wide range of activities with full responsibility of design, budgeting, execution and delivery. ► PR and Corporate Communication • Distribution network (agents, showrooms) • Press • Internal communication ► CONTENT • Social media strategy • New product storytelling and go-to-market content strategy • Video/photo shooting ► EVENTS • Trade fairs • Special Events ► WEBSITE MANAGEMENT • Architecture • Landing pages • SEO

Matteo Thun & PartnersDigital Specialist

Oct. 2018 - Jan. 2021Milan Area, ItalyAmong my responsibilities: - Plan and deliver an engaging, integrated digital strategy for all markets (B2B, B2C, Italian and worldwide) through an appropriate editorial plan - Multilingual copywriting for the website and newsletters - Social Media Strategy and Management - Link building Key achievements to date: - built brand image on social media from zero (+20k Instagram followers in 12 months and more than tripled impressions) - published company’s profile on the main architecture/design international online magazine

Freeda MediaContent Strategist consultant

Sep. 2019 - Oct. 2019Milan Area, ItalySupport for the go-to-market strategy of brand-new products. Among my responsibilities: - social and content-focused pitch work - carry on market and competitors’ analysis, key trends, key events and opportunities - define content strategies that boost the overall business and brand results - define content marketing KPIs and coordinate analysis and monitoring of project impact

LOVEThESIGNCommunication Coordinator

Jun. 2014 - Sep. 2018Milan Area, ItalyI manage the Communications Team and create/update LOVEThESIGN communication strategy on all online/offline channels, maintain a consistent, one-brand voice ensuring LOVEThESIGN is credible and relevant to the luxury/high-end segments. I am the go-to-person for any communication impacting LOVEThESIGN brand & awareness. ► Within the Editorial Team • I define and schedule the editorial plan to multiple markets (IT, FR, ES, UK, POL, rest of EU), I support the translation of the brand’s vision for all cross-digital platform creative contents (video, emails, blog/magazine, social media and new channels as they are developed). I define key visuals and develop content (craft and proofread compelling magazine articles). • I designed and defined the go to market strategy of Pianoprimo, the magazine by LOVEThESIGN. Concept development and platform release, setting up and coordination of the editorial team, activation of a new line of business concerning contents production and native adv for brands and partners. ► PR and Corporate Communication • I manage PR relations with media Industry, build relationships with them, identify potential opportunities to maximize LOVEThESIGN visibility. • I am the offline events and special activations manager. • I work closely with the social media manager scouting potential influencers in order to define, create & disseminate content across social channels. ► Within the Marketing Team I am involved in cross-unit projects for marketing campaigns, internal and external communication (co-marketing activations, affiliations). • I drive e-marketing initiatives development through site improvements; conducting A/B tests, managing NL // DEM // BANNER // LANDING PAGES // VISUALS contents, frequency and customization. ► Events and special projects Management The web series #inufficioconluca with Luca Argentero and A Night at the Theatre during milan Design Week 2017.

LOVEThESIGNWeb editor

Jan. 2018 - Jul. 2018Milano, Italia

Il Sole 24 OreDigital Communication Specialist for Innerdesign.com

Dec. 2011 - May. 2014Milan Area, ItalyInner Design is a European Community and E-commerce dedicated to Design. I focuse on company digital brand by leading, building and maintaining its presence and consistency in the web. ► Communication ● Community side: • English copywriting and editing • Following the Editorial Plan I coordinate a virtual Editorial Staff spread all around Europe • Concept and Design of special integrated online/offline Projects, such as: marketing Cross-Actions // presence at Salone del Mobile/European Design Fairs // Workshops // Contests // Events • I produce all the assets needed by marketing operations, events and by Press Office/Communication Agencies ● E-Commerce side: • Management and monitoring of PPL/Affiliation/Search Engine Marketing/Shopbot Campaigns through third parties Publisher/Media Agencies • Strategic partnerships and co-marketing management, • e-marketing initiatives development through site improvements; conducting A/B tests, managing NL // DEM // BANNER // LANDING PAGES // VISUALS contents, frequency and customization. ► Social media management • reference person for the coordination of the brand's Social Media activity ► Project management • I have been in charge of the e-commerce restyling (September-November 2013): customer journey analysis and processes revise // point of contact for the IT Team with UX Consultants and Web Development outsourcing resources // bug reporting and flows/processes testing // ENG-ITA copywriter

JakalaCommunication Strategist

Jan. 2010 - Dec. 2011Milan Area, ItalyCommunication Agency. Starting from clients' brief and through strategic and creative proposals, I design scenarios and layout for crossmedial communication strategies (online-offline-mobile-social). • BTL, • Incentive, • Loyalty, • Packaging, • POP BULGARI // SOFLAN // TRENITALIA // WIND // L’OREAL // DOVE // GALBANI

Politecnico di MilanoAssistant Project Manager

Jun. 2009 - Jan. 2011São Paulo Area, BrazilFor the office of POLI.design in São Paulo, Brazil, I was part of the italian team aimed to build and develop the relationship with companies, clients and research/financial/business institutes involved within the projects by POLI.design in Brazil. I was specifically responsible for keeping in contact with and reporting to the italian team of professors, designers and consultants taking part in each project. Main partners: CNI-SENAI, SENAI-CETIQT, SENAI SP, UNISINOS, APEX, ABIT, ASSINTECAL, ABHIPEC, SENAC-SP, COZA, MADESA, CINEX, PORTOBELLO, GRENDENE E BANCO SANTANDER.

EdicomEvents planner and designer

Jan. 2006 - Dec. 2009Bergamo Area, ItalyCommunication and Business Services Agency. Management of commercial, sport, cultural Events (Meetings, Contests, Fairs, Shows and Festivals...). • Suppliers' coordination, • Corporate Image design and application, • Press office coordination, • Budget Management, • Real time events supervision and direction.