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Work Background
National HMEDirector of Business Development
Oct. 2022Austin, Texas Metropolitan Area
Cuidado Casero Home HealthCommunity Marketing Liaison
Jan. 2020 - Apr. 2020Austin, Texas Metropolitan AreaDeveloped and implemented a marketing strategy to promote Cuidado Casero Home Health to the local senior health community, primary care geriatricians, specialists, hospital staff, social workers, area skilled nursing facilities, and other senior health professionals. Developed CRM system to track and improve marketing efforts and account management. Participated in area industry networking events to educate on agency’s unique abilities to deliver high-quality services. Worked with other staff members to insure proper delivery of home health and other wellness needs. Book of business growth during this time increased referral sources and industry connections by 33%. [ COVID-19 Layoff ]
SilverLinkUSAResource Development Administrator
Jul. 2019 - Apr. 2023Austin, Texas, United Stateswww.silverlinkusa.com is a national search engine for senior services and products. It had been in development for about 12 months, and then was publicly launched on Aug 1st of 2019. My knowledge and experience in the senior care and living industry, both the health care continuum and living continuum, combined with my business management and marketing skills, enables me to participate in the development of this simple and easy to use tool for finding services and enhancing quality of life for senior citizens and their families.
Senior HelpersCommunity Development Liaison
Sep. 2017 - Jun. 2019Round Rock, TXI achieved and maintained a 93% conversion rate due to the following: developed and nurtured referral relationships with doctors, hospitals, rehabilitation facilities, senior living communities, home health companies, and hospices. Participated in senior health community events and educational presentations. Worked with other staff members to improve sales and marketing strategies and techniques. Efficiently used CRM software to insure timely follow ups, accurate customer information, and referral account continuation.
My final book of business throughout the Austin Metro area with Senior Helpers PAS has over 150 accounts including Rehabs, SNFs, Physician Practices, Home Healthcare and Hospice Companies, Assisted Living, Memory Care, Major Hospitals and Independent Living Communities.
HealthMarketsConsultative Sales Representative
May. 2015 - Sep. 2017Austin, Texas Metropolitan AreaPerformed consultative sales to clients contacted via outbound calls, inbound calls, networking, word of mouth, and storefront walk-ins. Appointed to represent a wide range of insurance products offered in the state of Texas. Assist in qualifying clients for tax credits through the Obamacare system, perform reviews of existing individual and group insurance, and maintain client relationships. Maintained a 52% close ratio.
Harte HanksBlue Cross and Blue Shield of Arizona Sales Representative
Sep. 2014 - Sep. 2017Austin, Texas, United StatesHandled a large volume of inbound sales calls during the annual open enrollment period and beyond. Overcame customer objections, explained plan benefits, insured that client needs were being addressed, and maintained all customer demographics with customer relationship management software. Participated in training incoming sales agents to perform all sales and operational procedures. Co-workers referred to me as “the one who knows everything”.
Close ratio exceeded client expectations.
Spirit Tours New OrleansOperations Manager / Sales and Marketing Director
Jan. 1997 - Oct. 2013New Orleans, Louisiana, United StatesPerformed all professional operations of the company including team development and management. Chief responsibility: to keep overhead low and profit high while maintaining a high quality visitor experience. Managed a team of 14 tour guides both on a daily schedule and on specially booked groups for up to 500 persons.
After Hurricane Katrina in 2005, new approaches to generate revenue were implemented. Realigned company web presence and produced new products in terms of tours and tour delivery. Team mentoring and training played a major role in insuring product quality. The administrative office move to Austin, TX in 2006 enabled the acquisition of skills needed to manage all tour operations from a remote location.
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