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Work Background
NightstickSales UK & Europe
Nov. 2024 - May. 2025United KingdomStrategic safety lighting equipment sales into the UK and Europe. Responsible for driving sales growth and establishing strong relationships within key markets for safety lighting solutions to include identifying business opportunities, targeting sectors with high safety equipment demand, such as Chemical, Fire & Rescue, Industrial, Oil & Gas & Marine. Developing deep understanding of product needs and specifications in a heavy safety regulatory environment and particulalrly where there is a requirement for anti explosion (ATEX) and intrincically safe (IS) certifications. Key responsibilities include developing strategic sales plans, managing a pipeline of prospective clients, and negotiating contracts to meet or exceed revenue targets. My role also involved market analysis, tracking trends, and adapting sales strategies to align with customer demands and competitive landscapes. Collaboration with product development and marketing was crucial to align offerings with customer requirements, in order to drive product innovation and promote brand value. Additionally, I provided after-sales support, ensuring customer satisfaction and retention through regular follow-ups and feedback. Strong communication and technical knowledge, gave me the ability to convey complex safety benefits effectively which were essential for success within this sector. Key Elements to the role: 1 - Drive strategic partner engagement and performance 2 - Expand brand awareness & value 3 - Develope key industry & market knowledge 4 - Provide product sales consultancy 5 - Build & maintain strong customer realtionships/retention
Elite SalespeopleFounder
Sep. 2024United KingdomAs a Consultant specialising in sales & marketing, I deliver a premium, results-driven service designed to elevate your business strategy and boost profitability. My approach is tailored to the specific goals and challenges of your organisation—whether you're a global enterprise seeking optimisation or a high-growth startup aiming to scale. With a focus on data-driven insights, industry expertise, and cutting-edge tools, I help businesses unlock sustained growth in competitive markets. Additionally, I provide strategic guidance on maximising government incentives, particularly R&D tax credits—ensuring you capitalise on innovation while improving cash flow and reinvesting in future growth. From refining go-to-market strategies to uncovering hidden financial opportunities, I’m committed to driving measurable outcomes that matter. Key elements to our service are: 1 - Strategic Market Entry and Expansion. 2 - Optimised Sales and Channel Strategies. 3 - R & D Tax Credit Consultancy 4 - Data-Driven Insights and Continuous Improvement. 5 - Global Compliance and Risk Management. 6 - Advanced Digital Marketing and Brand Positioning. By partnering with me, you gain a strategic ally who is committed to driving your business's growth and profitability through a comprehensive, tailored global sales and marketing approach. Let me help you unlock new opportunities, accelerate growth, and achieve your business objectives in the global marketplace.
Primetake LtdHead of Sales Marketing
Jan. 2024 - Sep. 2024Lincoln, England, United KingdomA senior executive on the leadership team with responsibility for overseeing and managing the company’s global sales and marketing function. The role was crucial to driving the company’s revenue growth, building brand awareness, and ensuring that the company's products or services meet the needs of the market. Key areas of activity were the strategic planning, development and implementation of comprehensive sales and marketing strategies aligned with the overall business objectives. These strategies involved analysing market trends, identifying the companies target audiences, and to help set realistic and achievable commercial goals. Lead, develop and manage the company’s team of sales and marketing professionals. Which included hiring, training, and motivating team members to meet performance targets and the drive to foster a collaborative and high-performance culture within the team. Oversee the sales process, from lead generation to closing deals. This involved setting sales targets, monitoring performance metrics, and implementing strategies to improve sales efficiency and effectiveness. Direct the development and execution of marketing campaigns to promote the company's products or services. This includesd advertising, public relations, digital marketing, and other promotional activities to ensure that marketing efforts aligned with the overall brand strategy. Regularly analysed sales and marketing performance against key performance indicators (KPIs), using data and analytics to evaluate the effectiveness of salespeople, business partners, strategies and campaigns, making adjustments where needed. Fostered strong relationships with key customers and business partners. Ensuring that voice of customer feedback (VOC) is considered in refining products, services, and overall business strategy.
Primetake LtdGlobal Head - Business Development & Marketing
Jan. 2024 - Sep. 2024Lincoln, England, United Kingdom
Avon Protection SystemsDirector, Business Operations
Oct. 2018 - Jan. 2024MelkshamResponsible for directing all sales activities within the European territory and ensuring sales grow year on year. Role includes devising and implementing the European sales strategy and setting revenue targets and key performance indicators for the regional sales managers (RSMs) in order to drive performance. Meeting with the RSMs on a monthly basis to assess European performance against budgets and presenting sales forecasts and results to the Vice President on a weekly monthly, quarterly and annual basis. Attending and speaking at industry conferences and events about Avon’s products, services, and the feedback of competitor activity. Delivery of the sales training needs of all sales staff, to oversee underperforming staff and ensure best practice in sales techniques. Running a CRM solution effectively to ensure there is a competitive advantage and accurate pipeline and leads tracking. Negotiating on all large contracts and be the lead for the larger key accounts.
Avon Protection SystemsRegional Sales Manager Europe
Oct. 2015 - Jan. 2024MelkshamEuropean sales of thermal imaging technology into the Fire, Marine, Security & Law Enforcement markets.
e2vSales Manager EMEA+I Argus TICs Products
May. 2013 - Oct. 2015Chelmsford, United KingdomStrategic development of routes to market for the Argus range of thermal imaging cameras into the Fire, Marine, Law Enforcement & Security markets.
e2vSales Manager Communications EMEA+I (Stellar Products)
Jul. 2011 - May. 2013ChelmsfordStrategic development of routes to market for the Stellar range of satellite communication amplifiers within EMEA.
Sematron (UK) LtdAccount Manager (Europe)
Jan. 2007 - Aug. 2011Responsible for expansion of current UK based business into Europe. Dealing both direct and through appropriate channel partners, B 2 B sales to clients including national broadcasters, satelite news gathering groups, satcom and telecom operators.
THK India Private LimitedSales Engineer Northern Region
Jan. 2006 - Jan. 2007Responsible for Sales of linear motion systems in the northern UK region. Distribution training and management, OEM sales mainly within the M62/A1 corridors to a varied portfolio of new and existing accounts. Business development including, technical specification, and company presentations of THK products to potential new clients.
AMS Neve PLCSales Engineer
Jan. 1999 - Jan. 2002Sector management and B2B sales to a European portfolio of key accounts.
AMS Neve PLCProject Engineering Manager
Jan. 1997 - Jan. 1999Responsible for the day-to-day management, running and performance of the Project Engineering team. Established BS5750/ISO9000 quality procedures within the department. Handled the majority of our key accounts.
AMS Neve PLCProject Engineer
Jan. 1995 - Jan. 1997The management of key accounts and projects from the initial sales contact, to product R & D and manufacturing to final delivery and product acceptance. Key accounts have included Abbey Road, Sir
AMS Neve PLCTest Team Leader
Jan. 1993 - Jan. 1995Responsible for the management of a team of engineers in the system testing of large format analogue and digital recording and mixing systems.
AMS NeveBusiness Development Manager
Jan. 1992 - Jan. 2006Sector distributor management and B2B sales to an international portfolio of key accounts. Also the development, training and presentation of new products and the liaison between Sales, Marketing, Research and Development. Preparation of product videos and presentations.
AMS NeveTest Engineer
Jan. 1992 - Jan. 1993Trained in the electronic and system test of proprietary designed hard disk editing systems, and large format digital/analogue recording and mixing systems. This included a BS5750/ISO9000 quality control course. Promoted to Senior Test Engineer during this time.
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