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Work Background
Stroke Sisters, Inc.Founder and CEO
Jun. 2024United StatesStroke Sisters is a safe and nurturing virtual support network for female stroke survivors around the world. Connect with other survivors, access expert advice, track progress, and boost confidence. Move from feeling stuck to being empowered, knowing you're never alone on your recovery journey.
LEGACY LIFE COACHING LLCFounder, Owner, and Lead Coach
Nov. 2023Kansas City Metropolitan AreaLife coaching for female stroke survivors who want to reclaim their confidence post stroke. https://legacycoachingforher.com/
T-MobileSr. Segment Marketing Manager - casualty of the 2023 corporate-wide layoffs
Jul. 2022 - Nov. 2023Overland Park, Kansas, United StatesResponsible for driving T-Mobile for Business brand programs and partnerships across different customer targets to drive brand awareness and consideration, ultimately maximizing revenue, reducing churn, and driving long-term engagement (re: tenure) with customers. Plan, create and produce brand marketing communications to implement strategies and objectives. Develop business cases for all of the brand programs and partnerships deployed in market, factoring in market dynamics, customer patterns, competitive actions, retailer/channel conflict, etc.
Create PR & Communications ConsultingSelf Employed
Jan. 2022 - Nov. 2023Overland Park, Kansas, United States- Delivers expert PR/communications counsel, strategy, writing, and project execution. No fluff or spin, just honest, straightforward advice and support.
- Provides solid crisis communications counsel backed by two decades of global agency and large brand in-house experience.
- Proven record of developing and implementing internal and external communication strategies while working in highly cross-functional environments.
- Writes and edits all forms of content.
- Creative problem solver with the flexibility and willingness to adapt to changing priorities.
Crux KCDirector, Strategic Communications
Sep. 2021 - Jan. 2022Kansas City, MO- Stationed full-time onsite with our client, KBP Brands; spearheaded their strategic communications plan development, aligned to support their growing business.
- Liaised with client's C-suite to define, develop and deploy executive-level internal communications.
- Managed client's day-to-day communications needs, including HR, operations, corporate and executive messaging, and content creation.
- Wrote KPB's annual operating plan (AOP); developed executive messaging and talking points in prep for virtual presentation to employees.
- Took a leap of faith and left to pursue independent freelance/contract opportunities.
H&R BlockSr. Communications Manager
Sep. 2019 - Sep. 2021Kansas City, Missouri Area- Developed, executed, and measured strategic PR and content plans supporting the Block Advisors small business brand. Founding member of integrated marketing team heading brand relaunch for Block Advisors in 2021. Contributed to delivering 300K+ new small business clients (19% over plan). Oversaw earned and owned media and redesigned storytelling approach for human-interest appeal.
- Monitored and reported performance results, tying PR results to business impact.
- Defined and authored content supporting brand narrative, including key messages, press releases, storytelling pieces, media pitches, thought-leadership articles, social posts, and other media materials as needed.
- Built and managed the brand’s social influencer program from the ground up.
- Managed external Twitter News account, developed posts and graphics aligned to corporate narrative and transformation story.
- Helped manage agency partners to support ongoing storytelling efforts.
Phoenix Natural Wellness - CBDSmall Business Owner
Aug. 2018 - Mar. 2020Lenexa, Kansas, United States- Owned and managed a small retail CBD retail store after experiencing a life-altering crisis that impacted my ability to continue working in my chosen profession. Not being one to sit on the sidelines, I created a new opportunity for my personal growth.
- Scouted locations and negotiated rent and contract terms with landlord. - Hired and managed five part-time employees; handling payroll, scheduling, and all operational decisions of the business.
- Developed marketing/educational content to showcase the impact and benefits of CDB.
- This experience prepared me to return to my communications career; allowing me to find and develop new strengths after a difficult personal setback. But I never gave up and deliberately took a step back into a mid-level management position vs. a senior leadership role right away.
BarkleyVice President of Growth Insight
Mar. 2017 - Jul. 2018Kansas City, Missouri AreaGen Z thought-leadership for marketers and brands. Speaking, writing, research, strategy development. Co-authored "Marketing to Gen Z: The Rules for Reaching This Vast - and Very Different - Generation of Influencers."
ALS AssociationBoard Member
Jan. 2013 - Jan. 2016
FleishmanHillardSenior Vice President and Partner
Mar. 2007 - Oct. 2016Kansas City, Missouri AreaAs a member of FleishmanHillard's consumer marketing communications team, I specialized in integrated marketing, national media relations and entertainment marketing - with a passion for marketing to Gen Z. I was also a member of FH's global marketing to moms practice group and served as the account lead for clients including the National Association of Insurance Commissioners (NAIC), Burns & McDonnell, Dearfoams, Foot Petals and baggallini. I was an active member of the Hallmark account team for nearly 10 years. I've been in marketing and PR for more than 20 years and completely enjoy what I do!
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