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Work Background
ALFA Dental ManagementMarketing And Advertising Manager
Sep. 2021Jacksonville, Florida, United StatesALFA DENTAL MANAGEMENT, Jacksonville, FL Advertising and Marketing Manager - 2021 to Present ★ Formulated a multi-level marketing plan and supporting collateral to maximize ROI with the local NFL team. From digital and social advertising to signage & event marketing, this project created a significant increase in awareness in the fanbase, resulting in $100,000+ year over year increases. ASAP Dental Care emerged from a no-name dental office to fans enjoying and displaying their “ASAP Smile”.
★ From the ground up, created an ongoing relationship with a major vendor, delivering new patients with revenue increases of 66% over prior year. For this project, event marketing, creative influence and education were the biggest drivers to success.
★ Operating independently, constructed and implemented a social media plan where a recognizable voice emerged across all platforms focusing on the experience of the doctors, the availability of services to patients and the ease of engagement for patients. These campaigns generated in excess of 200,000 views for the brand. ★ Produced $140,000 quarterly in patient revenue from custom campaigns designed to reactivate dormant patients.
★ Tailored marketing campaigns with multiple concurrent deadlines to suit eight individual offices while supporting managers with custom solutions resulting in double digit increases over last year. ★ Established a working relationship for Alfa Dental Management with a YouTube influencer with a specialty focus on dental implants. Developed marketing content including social media, video, email marketing and distribution methods to enhance reach to this clientele.
Palencia DentalMarketing Director
Aug. 2020 - Sep. 2021St Augustine, Florida, United States★ Produced and executed all media including social media, print and digital. ★ Established a welcoming atmosphere for all new patients, developed treatment plans to address patients’ dental requirements, and maintained positive patient relationships with an emphasis on strengthening the patient-practice relationship.
★ Identified financing opportunities to deliver financially accessible treatment for patients, administered revenue from new patients to meet goals, and enhanced opportunities to network and develop new business relationships/partnerships.
Money PagesSenior Account Manager
Oct. 2019 - Aug. 2020Jacksonville, FloridaProblem solver, Fixer and Marketing Media Maven
Limelight Theatre IncMarketing Director
Jul. 2018 - Oct. 2019St Augustine, floridaLIMELIGHT THEATRE, INC., St. Augustine, FL Marketing Director - 2017 to 2019
KEY ACHIEVEMENTS
★ Oversaw all facets of media buying, including print, digital, social, and direct mail platforms, devised marketing plans to promote awareness, increase ticket sales and facilitate new patron discovery, analyzing improved results based on analytics. ★ Created impactful email blasts and newsletter products to attain set goals, formulated a robust PR strategy to communicate with media outlets/boost ticket sales and publicity, and drove revenue and trade opportunities via Playbill ad sales.
The Albuquerque JournalAdvertising Director
Jan. 2016 - Sep. 2017Albuquerque, New Mexico AreaALBUQUERQUE JOURNAL – ALBUQUERQUE PUBLISHING COMPANY, Albuquerque, NM Advertising Director - 2016 to 2017
KEY ACHIEVEMENTS
★ Led the marketing department, directing internal and external promotions from concept development to implementation, and revitalized existing sales materials to support a more relevant sales approach. ★ Coached staff on value-based selling and best practices for digital sales while utilizing the appropriate online component in each sale to enhance reach for the client. ★ Achieved a 100% staff retention rate by stabilizing the department within a year and developed annual advertising budgets, including several forecasting initiatives created to exceed the budget.
The Beaumont Enterprise - Hearst NewspapersAdvertising Director
Oct. 2013 - Dec. 2015Beaumont/Port Arthur, Texas AreaTHE BEAUMONT ENTERPRISE − THE HEARST CORPORATION, Beaumont, TX Advertising Director - 2013 to 2015
KEY ACHIEVEMENTS
★ Directed all aspects of the advertising department, including an $8.5M annual budget and a team of 12 sales and 5 support personnel while transforming the sales team's performance by delivering professional sales training and fostering collaboration. ★ Developed and implemented a plan to facilitate staff networking in the community by joining the Rotary, all local chambers, realtor boards, and local BNI group while instituting a positive sales culture focused on winning and meeting revenue goals.
Times Union Media - Morris CommunicationsAutomotive & Real Estate Advertising Sales Manager
Apr. 2011 - Sep. 2013Jacksonville, Florida AreaKEY ACHIEVEMENTS
★ Spearheaded Automotive and Real Estate categories in excess of $6M in revenue, negotiated with senior decision-makers of multi-million-dollar companies relating to recommendations on advertising and marketing in collaboration with sales reps. ★ Guided, developed, and headed a team of 6 to 8 external sales personnel to obtain the highest potential revenue in their categories for a major daily newspaper, leading local online news site via prospecting, retention, and continuous development. ★ Strengthened sales teams’ knowledge of online products and social media to improve their territory business and deliver varied client opportunities. ★ Forecasted upcoming trends, reviewed the previous year's performance, and executed robust plans for improvement in addition to devising new pricing/product strategies to attain increased frequency and volume in the departments’ advertising programs.
The Florida Times UnionSales Training Manager
Jun. 2008 - Apr. 2011Jacksonville, Florida AreaKEY ACHIEVEMENTS
★ Taught an ongoing national, multi-level sales training program to 100+ participants, including curriculum presentation, role play, and in-class workgroups. ★ Created executive sales training programs for new hires/existing sales staff, coordinated weekly, structured phone prospecting sessions to secure new business, and implemented special projects (e.g., targeted sections, training events, and promotions). ★ Supervised field sales representatives to enhance in-person prospecting skills, needs analysis execution, and presentations skills while introducing and overseeing successful promotions and events between advertising and marketing departments. ★ Developed training manuals and curriculum encompassing industry/company specifics and extensive product information for print and online products.
The Florida Times UnionPreprint Manager
May. 2007 - Jun. 2008Jacksonville, Florida AreaKEY ACHIEVEMENTS
★ Headed and created sales programs for the ancillary products, including free-standing inserts, front page notes, a coupon book, and a direct mail program. ★ Established a platform for initial direct mail program, including competitive rate structure, products, support, and sales collateral while negotiating with print vendors for best pricing, product, and schedules. ★ Collaborated with distribution, circulation, and transportation departments to ensure the accurate delivery of zone and zip targeted products.
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