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Work Background
Corporate Partnerships Service Coordinator
Atlanta BravesCorporate Partnerships Service Coordinator
Mar. 2021 - Feb. 2024Atlanta, Georgia, United States
Partnership & Marketing Activation Coordinator
New York IslandersPartnership & Marketing Activation Coordinator
Jan. 2020 - Mar. 2021Greater New York City Area
Corporate Partnership Services Trainee
Atlanta BravesCorporate Partnership Services Trainee
Jan. 2019 - Nov. 2019Greater Atlanta Area• Managed relationships & implementation of assets for over 40 partner accounts, totaling >$1 million in annual revenue • Executed assets including in-stadium & in-market activations, signage, radio, digital, social media, print and hospitality • Developed integrated marketing campaigns with sales team, (new) partners and agencies to amplify mutual value • Coordinated special events, including 10+ large-scale events like Sponsor Spring Training trip and Chevy Youth Clinics • Oversaw department disciplines such as rotational signage, radio and partner inclusion in Braves marketing campaigns • Maintained proof-of-performance documentation used to create and present customized, renewal-focused recaps
Event Trainee
Chick-fil-A College Football Hall of Fame Event Trainee
Nov. 2018 - Jan. 2019Greater Atlanta Area
NBA G League Business Operations Intern
National Basketball Association (NBA)NBA G League Business Operations Intern
Jun. 2017 - Aug. 2017Greater New York City Area• Managed key aspects of the NBA G League rebrand, including NBA G League Week at the NBA Store • Interacted with NBA and NBA Store staff to develop week-long activities to facilitate brand awareness • Sourced 3 NBA player appearances; developed and executed communication, merchandising, and activation strategies at the NBA Store, resulting in an increase of foot traffic to 11,000+ • Created recap deck for league and team executives, capturing key elements and metrics of the event’s success • Tracked identity quality assurance for the brand across internal and public-facing digital assets Marketing Strategy Think Tank • Developed a 3-phase, engagement-centric event strategy to connect NBA’s strategic initiatives and sponsors with the global youth ages 13-17 • Led team in the creative and logistical design of 1 phase, incorporating digital and social platforms into entertainment experiences and merchandise sales in major cities in the US and globally • Researched target group’s decision-making habits, integrating them with NBA event strategies • Presented multimedia recommendation and plan to league executives, eliciting strong, positive reactions
Intern
New Orleans ZephyrsIntern
May. 2016 - Aug. 2016New Orleans, Louisiana• Advanced media presence strategy by managing all social media accounts, assisted in on-site video shoots, created 5 videos used during games, collaborated in strategic planning for the multimedia department • Thoroughly researched sales and consumer demographics and created reports and target personas for our top spending zip codes • Organized/lead a new community outreach event benefitting 50 people from a local women & children’s shelter • Managed game day operations, including a staff of 30 members • Sold more than 300 tickets using the Archtics ticketing system, both in person and through sales calls
Recruiter
Tradesmen InternationalRecruiter
Jun. 2015 - Aug. 2015Cleveland, Ohio
Sports Marketing
Tulane UniversitySports Marketing
Jan. 2015 - May. 2016New Orleans, LA• Brought enthusiasm to events as on-field Master of Ceremonies • Generated strong fan experience through the Fanny Pack, Cell Phone Wallet and four other promotional giveaways; orchestrating all aspects from concept to final distribution • Planned and executed pre-, in-, and post-game promotions at over 40 athletic events by activating giveaway logistics, contestant participation, consent forms, etc. • Cultivated school spirit and unity through on-site team marketing and interactive games
Game Operations Supervisor
Tulane UniversityGame Operations Supervisor
Sep. 2014 - May. 2018New Orleans, LA• Managed teams of up to 15 workers per event and assigned responsibilities to pool of 100 membered staffers • Coordinated game operations for over 40 events, including baseball and five other major sports • Entrusted with direct communication with university officials, visiting coaches, team managers and teams • Lead New Hire relations for a group of 150 new student employees
Shadow/Intern
Cleveland IndiansShadow/Intern
Jan. 2014 - Dec. 2014Cleveland/Akron, Ohio Area• Assisted in Scoreboard Control Room with Final Cut video operations, script writing, pre and in-game filming, script reads, etc. • Edited MLB highlights and wrote scripts for Jumbotron video segments • Teamed with staff for field coordination of pre-game and in-game events Helped plan and execute in-park events, including Kids Fun Day and Weather Education Day
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