National Basketball Association (NBA)NBA G League Business Operations Intern
Jun. 2017 - Aug. 2017Greater New York City Area• Managed key aspects of the NBA G League rebrand, including NBA G League Week at the NBA Store • Interacted with NBA and NBA Store staff to develop week-long activities to facilitate brand awareness
• Sourced 3 NBA player appearances; developed and executed communication, merchandising, and activation strategies at the NBA Store, resulting in an increase of foot traffic to 11,000+
• Created recap deck for league and team executives, capturing key elements and metrics of the event’s success
• Tracked identity quality assurance for the brand across internal and public-facing digital assets Marketing Strategy Think Tank • Developed a 3-phase, engagement-centric event strategy to connect NBA’s strategic initiatives and sponsors with the global youth ages 13-17
• Led team in the creative and logistical design of 1 phase, incorporating digital and social platforms into entertainment experiences and merchandise sales in major cities in the US and globally
• Researched target group’s decision-making habits, integrating them with NBA event strategies
• Presented multimedia recommendation and plan to league executives, eliciting strong, positive reactions