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Work Background
GrowthHitHead of Growth
Sep. 2023Chicago, Illinois, United StatesGrowth for GrowthHit. Helping ambitious brands unlock unit economics they didn't even realize they could achieve. Focus on identifying growth levers within e-commerce stores, particularly those that would improve conversion rate, drive down CAC, and extend LTV over time with email and SMS marketing initiatives.
Fitcopilot.aiCo-Founder and CEO
Feb. 2023United StatesEvery day, thousands of gyms fail millions of gym members. They take your money, then send you into a maze of fitness equipment, group classes and steaming saunas, without a plan. This cycle leads gyms to churn through 33-40% of their members annually. Fitcopilot.ai uses gen AI to collect customer onboarding information and instantly return a custom fitness plan, matching gym amenities with members’ health goals. Members get value out of their membership sooner, by starting with a customized plan. The gym: makes money by retaining more members, saves money by right-sizing low-skill, high churn staff.
Hidrent Inc.Angel Investor
Sep. 2022
DryveboxAngel Investor
Dec. 2021Mobile golf simulators
Kicks Industries, Inc.Angel Investor
Nov. 2021Make any shoe a golf shoe.
The Axle WorkoutInvestor, Chief Marketing + Revenue Officer
Mar. 2020Chicago, Illinois, United StatesConnected barbell strength training. Lead 5x growth in revenue in 2020. Developing DTC virtual studio concept to bring strength training to more people. Why? Because it's essential to your long-term health.
Swish HouseInvestor, Growth Advisor
Mar. 2020Chicago, Illinois, United StatesBasketball fitness classes.
- Designed and executed initial member acquisition plan via Meta ads at a time when 99% of gyms were closed due to COVID. Drove 500+ new member signups for $5 on a $10 first class intro offer. - Leveraged Mindbody booking workflow in conjunction with geo-targeted Meta ads to achieve economically viable acquisition model.
AdvisoryCloudAdvisor
Apr. 2019Greater Chicago Area
Factor_Chief Marketing Officer
Apr. 2017 - Dec. 2017Greater Chicago AreaLead marketing for subscription prepared meal delivery business. Implemented customer acquisition strategy in-part contributing to revenue growth of 71% from July 1 - Dec 31.
KalMed HealthcareAdvisor
Nov. 2016Greater Atlanta AreaSelf-service health care Kiosks.
ColbertNBA.comFounder
Apr. 2016Chicago, ILPassion project. I write about topics within the NBA that interest me.
Treetop Growth StrategyFounder
Jan. 2016Chicago, ILAngel investor and fractional CMO with a concentration in B2B, fitness and golf. HubSpot certified partner. Hapana marketing lead AOR from 2017-2023, via a holistic marketing strategy tailored to attract multi-location boutique fitness operators. Cold-pitched a Synchrony Financial SVP in a LinkedIn message, resulting in winning a deal for a $200,000 custom lead gen project, including $75,000 in performance media placed, based on the insight that motorcycle dealerships did not have a way to generate qualified leads from a high-quality 3rd party content website. That client and I now play tennis 6 years later. Helped increase revenue for The Stack System by 245% YoY through management of investment in paid social media and paid search ads. Identified, pitched via Instagram DM, and negotiated an influencer marketing partnership for The Stack System that resulted in a 200% ROI in a 9-month period. The partnership featured an evergreen content partnership with product placement that will generate affiliate sales for years. Assumed ownership of marketing financials for clients, including managing a $10,000 / day performance marketing media spend with daily reporting requirements. Built forecasts and ROI expectations for over 10 clients, expecting results to support company go-to-market strategies and revenue goals necessary to unlock future fundraising. Developed 15 support team members over 8 years by coaching, training, and identifying areas for growth. Review call recordings and provide tangible feedback. Offer direct and consistent feedback to a team of long-term team members. Cultivated 30 client relationships from scratch, partnered with senior leaders and CEOs, and developed a high-level strategy that could be broken down into realistic plans to hit growth goals.
amSTATZ (acquired)Seed Investor - Co-Founder, Chief Marketing Officer
Jan. 2012 - Jan. 2016Chicago, IL- Lead a SaaS inbound marketing organization 2.5+ years starting from pre-revenue to mid-six-figure annual revenue (5X growth YOY) by EOY 2015. Built team to 6 people, reporting directly to CEO and responsible for presenting monthly and quarterly lead generation goals to board of directors. - Reduced voluntary churn from 11.7% to 3.9% over 11 month period and increased average transaction size 5X over 6 month period through implementation of trial conversion model and annual plan pricing strategy. - Responsible for RFP, implementation and management of HubSpot Enterprise-level software, including their COS system and Salesforce integration, resulting in generation of 15,153 new leads in 12 month period. - Devised inbound sales appointment booking process creating 1,253 inbound sales appointments in 2015. - Strategized and implemented SEO plan resulting in improvement from unranked to 3rd in organic search for #1 keyword, “personal trainer software”, among other search terms. - Implemented Facebook advertising and retargeting strategy. Created 500+ ads for Facebook, Google, Linkedin, Twitter and AdRoll, including image sourcing, copywriting, audience segmentation and implementation of ad buying automation software. - Strategized, wrote and produced 13 e-books & pieces of downloadable content plus corresponding landing pages, marketing automation workflows and lead nurturing emails contributing to aforementioned lead generation results. - Produced 35 episodes and hosted 2 episodes of the amSTATZ Fitness Business Podcast on weekly basis featuring fitness industry leaders and inventors. - Responsible for content strategy as well as writing, production and publishing of over 175 blog posts contributing to 3,445 new free trials and over 70,000 unique page views in 2015. - Developed conference and convention strategy, including financial model, for “The amSTATZ FitTech Symposium”, a multi-day conference highlighting tech’s impact on the fitness industry.
Leo Burnett USAAccount Executive
Dec. 2009 - Mar. 2013Chicago, ILWorked on Allstate's corporate advocacy, business insurance and catastrophe response business lines. Experience in: TV, print, radio, digital, social media and content marketing. Worked on the Save11 Safe Teen Driving campaign that won a Bronze Effie and Gold Cannes Lion in 2013. Prior to working on Allstate, I spent two years working on direct and loyalty marketing programs for United Airlines' MileagePlus loyalty program - the largest loyalty program in the world at the time. Experience in: direct mail, email and loyalty program marketing.
Fathom CommunicationsAccount Coordinator
May. 2008 - Dec. 2009Chicago, ILWorked on: Navistar, International Truck, Chevrolet & GMC Medium Duty Trucks, Knoll Office Furniture Experience in: direct mail, email, CRM, dealer marketing
Strive LogisticsAccount Executive
Jun. 2007 - May. 2008Greater Chicago Area
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