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Work Background
Pfizer - IBMSocial Selling SME LATAM
Dec. 2022 - Apr. 2024Bogotá, Capital District, Colombia
Pfizer - IBMSocial Selling SME Argentina , CAC & Colombia
Sep. 2022 - Dec. 2022
Pfizer - IBMCargo Social Selling SME Argentina / Colombia
Jun. 2022 - Sep. 2022Bogotá, Distrito Capital, Colombia
MSN Labs Americas S.A.SLATAM Access Manager
Jul. 2021 - Jun. 2022Bogotá, Distrito Capital, ColombiaDesarrollo de campañas de marketing incluyendo marketing digital en todos sus procesos internos como factibilidad, aprobación, manejo de agencias y oportuna implementación de activos en cada canal. ejecución, seguimiento, facturación, auditoría y evaluación final de resultados. Lanzamiento e introducción de nuevos productos y segmentos del departamento de marketing en LATAM. Benchmark de la industria, construcción de marketing digital para la región e introducción de nuevas herramientas para la FV.
Desarrollo de campañas, estrategias, contenido, diseño y copywriting.
Apertura de PSP para Colombia, gestión de estrategia y gestión de agencia. Próxima apertura para Perú, Chile y CENTAM.
Seguimiento y apoyo a la ejecución de la fuerza comercial (KIMS & Promoción Reps), incluyendo nuevas herramientas, materiales y actividades.
Identificación de oportunidades y barreras.
Desarrollo de soluciones y herramientas oportunas para lograr resultados. LOGROS: -Introducción al mercado producto de HAP desde el departamento de marketing
-Apertura del Programa de Apoyo al Paciente de Cardiología & Hemato-Oncología Colombia, próximamente a ser inaugurado en Perú/Chile.
-Apoyar la apertura y lanzamiento oficial de la sucursal en Lima - Perú. -Reforma y construcción de Canales Digitales con incremento en KPIS: FB: 180% en alcance, 113% en páginas vistas, 216% en likes. TWT: 65.4% impresiones, 3% visitas IG: 180.8 en alcance, ER(engag): de 4.83%, a 21.2% en compromiso 6 meses, 24% seguidores YTB: 78% seguidores, 360% impresiones, 512% visualizaciones Linkedin: 294 nuevos seguidores, 200 % de impresiones, 33 % de páginas vistas
HuaweiIntegrated channels Marketing Manager / Trade marketing Manager
Jan. 2021 - Jul. 2021Bogota,D.C., Capital District, ColombiaDevelop a variety of marketing campaigns both ATL and BTL in a 360 vision; including digital marketing in allits internal processes such as feasibility, approval, agency management and timely implementation of assets in each channel, execution tracking, invoicing, auditing and final evaluation of results.
Maximize sales volume and market share by planning and executing all marketing activities.
Management, control and execution of the marketing budget at national level. Launch and introduction of new products and segments.
External and internal customer relationship and management. Develop, implement and monitor the execution of visibility pieces in all points of sale and channels according to brand strategy and objectives.
Report account execution action plans to GTM (Go to Market and Senior Management Team).
Develop strategy, structure, compensation, coverage, trainings and SO reporting at national level for 3 accounts.
Lead the commercial group to ensure the construction and execution of sales strategies, visibility, activations, trainings that generate increased sales and brand growth at point of sale.
Development of mass campaigns and advertising material for Colombia, coordination in the creation and maintenance of furniture and displays at points of sale.
Trade visual management in the different SO channels and supervision in the execution of activities in stores and other sales channels.
Launch of 13 new products in the market and opening of 2 segments.
Parallel management of 4 accounts.
New Account opening
Parallel execution of Trade Marketing and Marketing management.
Better sales performance (H1) in the managed accounts vs. other accounts.
HuaweiChannel Marketing Supervisor / Channel Marketing Manager
May. 2020 - Jan. 2021Bogotá, Capital District, Colombia
BayerMarketing Junior EP
May. 2019 - May. 2020Bogotá D.C. Area, ColombiaDevelop, communicate, implement and execute brand strategies and Marketing plans Support for the definition and development of promotional campaigns for AI (Cipro, Avelox), Cardiology (Cardio Aspirina), Men's Health (Nebido, Testoviron), HRT (Angeliq, Lindisc), Short-term contraceptives (Diane 35, Qlaira, Yasmin family, Yasminiq) and Tail End products (remaining EP portfolio)
Development of physical and digital content to be used in the multichannel for Colombia, Peru and Ecuador.
Development of marketing initiatives and projects to support Strategic Brand Controllers
Responsible for P&I Management, control and compliance of the brands in charge, ensuring the correct implementation of the activities Development of synergies with various TA's and support areas for the definition, approval and execution of Marketing activities.
Responsible for monitoring the internal processes and tools of Bayer related to Managed brands: Veeva Content Factory, value transfers, POs, etc. Achievements:
-Development and implementation of FANI project for pharmacies, implemented for CH and Pharma
-Development and implementation of the Bayer Academy platform for all Bayer units
-Development and implementation of the 3rd version of the Regional Anti-Thrombosis Masters Course for Cardiology
-Development of content and implementation on the multichannel model for Bayer Cercana and SWAT Team, increasing by 128% the total content development and optimal use comparing to the previous year
Leadership SASHeadhunter - Consultant
Nov. 2018 - Apr. 2019Bogotá D.C. Area, ColombiaResponsible for top and mid management recruitment processes for Leadership S.A.S. and AmropTop Management. Carry out all the stages of the processes, including profile definition and selection, market research, interviews, and reports.
BayerEstablished Products Proyect Assistant
Jul. 2017 - Feb. 2018Planning, assistance, development and monitoring of administrative projects (approximately 200 activities) for the promotion of Pharma products in various therapeutic areas such as Cardiology, Short-Term Contraception, Male Sexual Health, Primary Care and Tail-End medicines, having direct synergy with different departments such as Procurement, Communications, Regulatory, Consumer Health, Legal and Compliance.
BayerMarketing Pharmaceuticals EP intern
Jan. 2017 - Jul. 2017Bogotá D.C. Area, ColombiaHandling of applications and development of procedures corresponding to production and logistic execution of activities and events for the marketing unit in Established Products - Pharma - Colombia, with assistance and follow up for Peru and Ecuador. Financial sales report,
Analysis of product competition. Development of improvement plans for the unit, such as splicing, training procedures and compliance guidelines for activities and events aimed at the sales force.
Automation of the daily sales report of the unit. Optimization of the process for the development of materials in relation to the regulatory information of their products through the creation of SharePoint for Pharma. Application and monitoring of administrative processes related to materials (promotional, printed, Stands).
Corporación cultural IntercolombiaINTERN - PRODUCTION AND LOGISTIC ASSISTANT
Jun. 2016 - Nov. 2016Bogotá D.C. Area, ColombiaComplete and successful completion of the "V International Festival of Sacred Music of Bogotá". Developed mainly in 20 establishments distributed in the city of Bogotá and nearby locations where it benefited more than 25,000 people
STEAK N SHAKE, GRANDE SHORES HOTEL, CHARLEYS PHILLY STEAKS, I LOVE TACOS, TECH STOP.Work And Travel Experiences
May. 2015 - Jun. 2017Myrtle Beach, South Carolina AreaTemporary and seasonal work experiences, carried out 4 times in the United States of America, specifically in
South Carolina (Myrtle Beach) and Florida (Weston - Pines Blvd).
Each experience consisted on different laboral positions for different Companies on different market
segments such as restaurants, hotel chains, and technology, in departments like customer service, finance and
accounting, logistics, sales and business administrative work
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